Amashishini okuqala angasentla angena kwifenitshala ye-linyi yesikolo

Ukulungiselela ulungelelwaniso olungcono olukhokelela esixekweni bonke oosomashishini ababhinqileyo ekuzinziseni uhlaziyo lolwakhiwo lwecala lonikezelo, kukhawuleziswe irekhodi elidala nelitsha kuguqulo lwamandla ekinetic. Ngomhla wama-20 kweyeSilimela, emva kwemini, umbutho wabasetyhini kwisixeko, umbutho wabasetyhini oosomashishini bakamasipala wamema iziko lophando lophuhliso lwesizwe kwiyunivesithi yaseBeijing, iYunivesithi yasePeking kunye neengcali zeklabhu yoosomashishini, ezibanjelwe kwiziko lomsebenzi kamasipala wabasetyhini kunye nabantwana kumntla linyi ibhodi yefenitshala yabasetyhini, i-pku ukuya kwinguqu ye-linyi kunye nokuphuculwa kophuhliso loshishino. Umbutho wabasetyhini weSixeko, u-sun jing, usekela-Mongameli wombutho wabasetyhini basesixekweni, i-shandong zhu boss food co. , LTD. Umanejala Jikelele uZhu ulungile kunye nombutho woosomashishini ababhinqileyo besixeko usekela Mongameli, unondyebo, ilungu njalo njalo abantu abangaphezu kwama-20.

ngohlobo lwesikolo sabucala sisikolo sabucala, isebe le-shandong yiYunivesithi yasePeking kunye unobhala weklabhu yoosomashishini uFang Yong uya kubamba. Yahlulahlulwe yangamanqanaba amane.

Inqanaba lokuqala, misela umxholo, yindlu imizuzu emi-2 ukuthetha ngophuhliso lwamashishini kunye neengxaki ezibhidekileyo. Ngomntu wonke kwimibuzo esixhenxe ( Indlela yokwazisa iitalente eziphezulu? Indlela yokusombulula ingxaki yenkxaso-mali ngexesha elifutshane? Indlela yokusombulula ingxaki yeqonga lokusebenza? Indlela yokwenza amashishini emveli adlale ubomi obutsha, ukwandisa ulwazi lwe-brand? Indlela yokwakhiwa kweshishini lokutyela umanyano olusemgangathweni? Uboleka njani ibhanki yomlambo iMongolia udade omdala kwi-Intanethi? Indlela yokuphucula le mveliso yeentengiso kwi-market market linyi , indlela yokuphucula le mveliso yentengiso kwi-market market? indlela yokukhuthaza uphawu lweshishini, ukuphucula imveliso ixabiso elongezelelweyo kunye nokuphucula imida yenzuzo?

isigaba sesibini, uhlalutyo lwengxaki. Umanejala jikelele kunye ne-mau chardonnay yimeko yophuhliso lweshishini kwaye iqhutywe kwingcaciso ecacileyo, ngoku ijongene nengxaki yabathathi-nxaxheba ngamnye, kukho ingxaki, iNtengiso, abasebenzi bokuthengisa, iimveliso eziphambili, abantu, uphando kunye neqela lophuhliso, inkcubeko yeshishini, ukuthengisa, inzuzo, njl. ) Imibuzo.

inqanaba lesithathu, yabelana. Ngabathathi-nxaxheba ngamnye, ubeka phambili Iingcebiso zesikhokelo sophuhliso lwexesha elizayo kwi

( 1, ukusombulula ingxaki yetalente, uqeshe uphando lobungcali kunye nophuhliso, ucwangciso, iqela lokuthengisa, ukwenza itanki yokucinga engundoqo. I-2, ukuqonda iimfuno zabathengi, ukugqiba uyilo lwe-brand, ukunciphisa udidi lwe-brand, ngokuhambelana nexabiso lemarike kuneendleko, iingenelo kunye nokungalunganga kubasebenzi bezentengiso ukuqonda nokuchonga iqela labathengi, iindlela ezahlukeneyo zokupapashwa, ukuthengiswa kwetshaneli. I-3, yenza i-brand ye-high-end, ibeka umfanekiso we-brand, zama uku-odola ngasese, ukunciphisa isixa, ukukhululwa okulinganiselweyo, ukuqhuba imarike, ukuthengiswa kwendlala, iileyiko zokuthengisa. I-4, intlangano, uqeqesho lwabasebenzi, ukuhlaziya ingcamango, ukuphucula umgangatho wabasebenzi, imilo yeqela lokuthengisa elikumgangatho ophezulu kunye nengxoxo edibeneyo.

isigaba sesine, iingcebiso zeengcali. Ulawulo lweengcebiso kwiYunivesithi yasePeking pku Zhao Fang utitshala olungileyo, iingcali zentengiso eziphezulu Qiao Shigang ootitshala, ejolise kwiingxaki ze-linyi bed industry co. , LTD. Kwaye ucwangciso lophuhliso lweshishini elizayo lunika iingcebiso zobungcali. Iingcali Consulting waqinisekisa kakhulu yokuqala 18 iminyaka kumgangatho wemveliso kunye nophando lweteknoloji kunye nophuhliso loshishino, ukuqonda nzulu kunye nenkuthalo ukuziqhelanisa uhlaziyo lwesizwe kwicala lonikezelo, ukuqonda ngokupheleleyo umgangatho imveliso kunye nophando lwemveliso entsha kunye nophuhliso kwixesha elizayo indima engundoqo kukhuphiswano lwemarike, iminyaka emininzi ukuze umkhuba 'umoya' enikelwe ukwenza uphando, ukuqina ukwenza iimveliso. Kodwa, njengoko ilizwi lihamba, 'iwayini nayo yoyika i-alley enzulu', akukho zakhiwo zentengiso ezicwangcisiweyo, yingxaki enkulu yophuhliso lwenkampani, kuba utitshala kwinkampani yokuthengisa iibhotile Zhao Fang ukukhanya kwavula incasa ezimbini 'ummiselo', omnye ukusombulula ingxaki yekhonkrithi, umva unokuzalwa ekuphunyezweni kwe 'iyeza lasentshona leyeza kunye nophuhliso lwezonyango lwemveli', uphuhliso lwesibini lwezonyango lwemveli, uphuhliso lwesibini lwezonyango lwemveli, uphuhliso lwesibini olunempilo. iyeza'. Iqela leengcaphephe kwimveliso ephezulu yenkampani evilaphayo yophuhliso lwemarike ubunyani bemiba ethile, into eneenkcukacha ngento, ukuphumeza enye enye, umphathi jikelele we-shigeru ukuya ku-chardonnay oyindoda kunye nokuphendula ukuphikisa, imodeli yophuhliso lwemarike yenkqubo, ukuqinisekisa ukuba imbuyekezo iyonke ingasebenzisa, ukusetyenziswa kuya kuba nemveliso. Kwaye usoloko wenze irekhodi eneenkcukacha kunye nophando intsimi utitshala ukuba inkampani wamema ngokunyanisekileyo iingcali, inkqubo eneenkcukacha ngakumbi uyilo inkqubo yokuthengisa wamisa.

ababekho reactions eyomeleleyo kunye neemvakalelo ezinzulu, baye bathi umanyano lwabasetyhini isixeko njenge 'ikhaya' oosomashishini ababhinqileyo eneenjongo ezintle, ukuze anyuke na kuphuhliso lweshishini 'iintlungu', wamema eyunivesithi Beijing, iklabhu yoosomashishini bokuqala inentsingiselo kakhulu kwaye ixabisekile kwisikolo sabucala! Ngethemba lokuba namathuba amaninzi okuthatha inxaxheba kwikhosi yokufunda kwiyunivesithi yaseBeijing, iziganeko ezifanayo, ukukhapha uphuhliso lweshishini.