Mattress manufacturer with you quickly see domestic mattress market prospect

2020/07/15
Take you quickly see domestic mattress mattress manufacturer market prospects abroad benchmarking brand experience reference 1. Product competitiveness construction from the point of the product, the mattress does not have too much can shape the differentiation characteristics of mostly in the form of material, structure, process changes. Is also based on it is difficult to separate the product attributes, we found that several big international brands by deliberate shaping exclusive patent threshold as the basis of construction product competitiveness, and on the basis of the last iteration and evolution, to build consumer for brand awareness or even loyalty. By comparison, the current domestic brands of product research and development has not yet formed a clear train of thought and the system of science. For this performance: ( 1) The implementation of brand value proposition on the product is not clear; ( 2) Surrounding the value proposition of product research and development the lack of technical support; ( 3) Many years of product research and development has not formed the real precipitation and exclusive threshold. 2. Channel competitiveness building channels is paid attention to by domestic enterprises for the construction of the key, the current domestic software bedding areas relatively leading brand stores can be close to 2500 shop, but the brand are numbered. On the one hand, the domestic brands there is space on the expansion of the number of channels, on the other hand is also as important, the current domestic brand channel form is too single. Sales channels form, we compared the European and American market mattress furniture stores can be found is a kind of multiple channels, in addition to this is a lot of supermarkets, department stores, shops, hotels and bedding supplement form of e-commerce. FMCG transition, domestic mattress market channels form of qualitative change will happen. Below this opportunity, we look forward to the domestic brand to jump out of the traditional single channel mode, active exploration for multiple channels and layout. Channels innovation is not a point, of course, behind still need some experience from offering combination to sell system planning.
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