Foshan Nature Mattress takes you to quickly see the prospects of the domestic mattress market

Author: Synwin–Mattress Suppliers

Foshan Nature Mattress will take you to see the domestic mattress market prospect quickly and learn from the experience of foreign benchmark brands 1. Product competitiveness building From the product point of view, mattresses do not have many differentiated characteristics that can be shaped, and most of them are materials , structure, processing technology changes. It is also based on such indistinguishable product attributes that we found that several major international brands have deliberately created exclusive patents as the basic threshold for building product competitiveness, and continued to iterate and evolve on this basis, so as to establish consumers' awareness of Brand recognition and even loyalty. In comparison, at present, the product research and development of domestic local brands has not yet formed a clear thinking and scientific system.

This is manifested as: (1) the brand value proposition implemented on the product is not clear; (2) the product development around the value proposition lacks technical support; (3) years of product development have not formed a real precipitation and exclusivity threshold. 2. Channel Competitiveness Building Channels is a key point of construction for domestic companies. At present, the number of leading brands in the domestic soft bedding field can be close to 2,500 stores, but there are only a handful of such brands. On the one hand, there is room for domestic mattress brands to expand the number of channels. On the other hand, it is more important that the current channel forms of domestic brands are too single.

When we compare the channel forms of mattress sales in the European and American markets, we can find that furniture stores are only one type of multiple channels, in addition to which a large number of supermarkets, department stores, professional bedding stores, hotels and e-commerce are supplemented. With the transition of fast-moving consumer goods, the channel form of the domestic mattress market will inevitably undergo qualitative changes. Under this opportunity, we expect domestic brands to jump out of the traditional single-channel model and actively explore and deploy multiple channels.

Of course, channel innovation is not a point-like innovation, and there is still a need for systematic planning from the combination of offerings to the point-of-sale experience.

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