izici zokuthuthukiswa kwezimakethe zezwe lami zikamatilasi kanye nokuhlaziywa kwethrendi yentuthuko

Umbhali: synwin- Abahlinzeki be-Mattress

Kusukela ngekhulu lama-21, imboni ye-mattope yezwe lami ithuthukiswe kahle. Njengamanje, i-China isiphenduke imakethe yabathengi endaweni ebalulekile emhlabeni yokukhiqiza umatilasi. imakethe kamatilasi yezwe lami iveza izici ezilandelayo: 1) Emkhakheni wokukhiqiza, ukugxilwa kwezimboni kuphansi, futhi igebe phakathi kwamabhizinisi liyabonakala. Ngokwezilinganiso ezingezinhle, kunezinkulungwane zezinkampani zikamatilasi ezweni lami, okuhlanganisa nabakhiqizi bakamatilasi abangaphezu kuka-20,000 ngo-200,000, cishe abangaba ngu-20.

Iningi lezinkampani zikamatilasi zakuleli zingamabhizinisi amancane naphakathi nendawo, nakuba ziziningi kodwa izinga lochwepheshe lifana nomfaniswano. Abakhiqizi bakamatilasi abangochwepheshe abakhona, kukhona namabhizinisi aseke asebenza ngomatilasi, ifenisha, okokulala, njll. Ukuvela kwenani elikhulu lamabhizinisi okukhiqiza kunikeze amandla ukuncintisana kwezimboni, izinkampani zikamatilasi zinezikhala ezinkulu esikalini, ezobuchwepheshe, ezimalini, ikakhulukazi ekukhuthazeni umkhiqizo, kanye ne-national brand refactive.

2) Emkhakheni wokusetshenziswa, izinga lokusetshenziswa kwe-mattress kubahlali liyabonakala. Njengamanje, imakethe yokusetshenziswa komatilasi yezwe lami ngokuyisisekelo ihlukaniswe yaba izigaba ezintathu: emakethe kamatilasi e-Pearl River Delta, uMfula iYangtze kanye nedolobha elingasogwini olusempumalanga, yakha imakethe yomkhiqizo kamatilasi egxilile ephakathi nendawo ephezulu kanye neqembu labathengi, ubukhulu bemakethe buzinzile; okunye Izinkampani zabathengi zamadolobha amaphakathi azungeze idolobhakazi ikakhulukazi zimaphakathi. Isibalo samakhasimende esingase sibe khona semikhiqizo ephezulu siphansi; Izihloko ezisetshenziswayo emalokishini nasezimakethe zasemakhaya ziyimikhiqizo esezingeni eliphansi, iningi labathengi lixazulula izidingo eziyisisekelo zokulala. Futhi intengo yemikhiqizo kamatilasi iphezulu. Ukwanda kancane kancane kwesidingo semakethe yomatilasi basekhaya okokuqala ngenxa yokuthi isibalo sabantu bezwe lami siqhubekile nokukhula. izwe lami yizwe elikhulu elinabantu abangaphezu kwezigidigidi ezingu-1.3, futhi umatilasi uyisidingo empilweni yabantu, ikakhulukazi uma kwenzeka umshado, ukugijima, nomatilasi. Njengomkhiqizo obalulekile wabathengi, ukwanda kwenani labantu kuzokhuphula inani lokuthengisa likamatilasi.

Ngobuthakathaka obuncane bomqondo wendabuko wamaShayina "umbhede onzima", imakethe kumatilasi wasentwasahlobo, umatilasi we-latex, njll. izoba banzi kakhulu. Okwesibili, isidingo sokuthuthukisa ukusetshenziswa kwempilo yezwe siyathuthukiswa, futhi ukuthuthukiswa kwamazinga okuphila kuye kwanda izidingo zokufundisa ezifana nendawo yokulala, izinga likamatilasi nokubukeka. Ukuvuselelwa kobuchwepheshe bokukhiqiza umatilasi kuhlangana nabantu abahlukahlukene. Udinga ukusheshisa imvamisa yokushintshwa komatilasi. Abantu baseMelika bebelokhu besebenzisa omatilasi njengokuguquguquka, isikhathi sokushintsha sibe sifushane; e-China, umatilasi ubelokhu eshintshiwe iminyaka eyi-10 yokuqina.

Kodwa lo mkhuba wokusebenzisa ushintsha ngokucebile kwempilo yezwe, futhi imakethe yamacansi yasekhaya iyanda. Ngaphezu kwalokho, ukuthengiselana kwezindlu nezindlu kunomthelela ongaqondile ekuthengisweni komatilasi. Ivolumu yokuhweba nendawo yokuthengiselana yezindlu zokuthengisa izovuselela izidingo zokuthengwa komatilasi. Abantu ngeke bagcwale ukuqina esikhathini eside, futhi ubukhulu bemakethe kamatilasi buzoqhubeka nokukhula ngokuchuma kokuthengiselana kwezindlu.

Ngemuva kweminyaka yokuthuthuka, imboni kamatilasi waseShayina ingene kancane kancane emgudwini ofanele, uphawu lukamatilasi olwaziwayo emhlabeni wonke seluthuthuke kakhulu emakethe yaseShayina, futhi ukuncintisana phakathi kwemakethe yasekhaya kushubile. Namuhla, idizayini engu-R & D, uphawu, ukumaketha isiphenduke inqola eshayela kathathu eqhuba ukuncintisana okuyinhloko kwamabhizinisi omatilasi. Amabhizinisi ukuze azuze ukuhlukanisa kanye nekhono ezintweni ezintathu zomklamo R & D, uhlobo, ukumaketha azokwazi ukuthola ngokushesha izinzuzo zokuncintisana futhi athuthukise isimo semakethe.

Eminyakeni embalwa ezayo, ukuthuthukiswa kwemboni kamatilasi yasekhaya kuzoveza lezi zindlela ezilandelayo: 1) Imikhuba yokusetshenziswa kanye nezinguquko ezithandwayo ziholela ekusetshenzisweni kwemikhuba Ngokuthuthuka kweholo lezwe lami kanye nezinguquko ekusetshenzisweni kwazo, isidingo sabantu sokukhetha komatilasi siyashintsha. izinkampani zikamatilasi zezwe lami zithola ukuguqulwa kwe-buddh yendawo yokukhiqiza. Kule nqubo, amabhizinisi angakwazi ukuqonda ngokunembile izidingo zamakhasimende kule nqubo azoholela ekusetshenzisweni kwemakethe kamatilasi. Ikakhulukazi, okuthandwayo komphakathi kumatilasi kunalezi zindlela ezilandelayo: 1 Gxila ekusetshenzisweni kwempahla entsha kamatilasi.

Izinto ezintsha zinokusebenza okungaphezulu noma okungaphezulu kunezinto zendabuko, futhi ukusetshenziswa kwento ngayinye entsha emlandweni kunomthelela omkhulu embonini kamatilasi, isibonelo, umatilasi wasentwasahlobo ungcono kune-elasticity, i-bearish enhle, i-Strivency ephefumulayo, ehlala isikhathi eside, iba yizinhlobonhlobo zamacansi, izipanji zenkumbulo zingafakwa ngokugcwele ngamajika omzimba, ingcindezi yokukhulula, futhi inikeze izinguquko ezihlukene zokushisa okuqinile komuntu oyedwa. izinto zokwakha. Ukusebenzisa izinto ezintsha emikhiqizweni kamatilasi, ikhwalithi yokulala kwabantu iphinde igqugquzele izinkampani zikamatilasi ezifuywayo ukuthi zigxile ekutshalweni kwezimali ku-R & D, okunikeza ithuba lokuthuthukisa izinkampani zikamatilasi ezinamandla obuchwepheshe aqinile. 2 Eduze nokuvikelwa kwemvelo kukamatilasi.

Ngemuva kwezidingo eziyisisekelo zokulala, impilo isiphenduke isihloko kubantu. Ingxenye eyodwa kwezintathu yabantu ichitha umbhede embhedeni, onomatilasi onethezekile, onempilo ebalulekile empilweni yomuntu, kodwa emakethe yasekhaya engaphrintiwe, izinkampani eziningi zikamatilasi azinaki ukubaluleka kwekhwalithi yomkhiqizo, okubangela Amacala afana nezakhi eziyingozi ezifana ne-formaldehyde kumatilasi azivamile. Ukuvikelwa kwemvelo yizici abathengi abazinaka lapho bethenga ifenisha.

Ngokuthandwa komhlaba wonke komnotho oluhlaza, imvelo, imikhiqizo kamatilasi enempilo kancane kancane izoba yinto evamile esikhathini esizayo. I-2) Ukwakhiwa kwesiteshi kancane kancane kuye kwaba isici esibalulekile emqhudelwaneni wemakethe Ukuncintisana phakathi kwezinkampani zikamatilasi zesikhathi esizayo kuncike kakhulu emandleni okwakhiwa kwesiteshi, futhi amabhizinisi omatilasi aneziteshi zokuthengisa eziphumelelayo nezisezingeni eliphezulu azothola ithuba emqhudelwaneni wesikhathi esizayo. Izinzuzo zokwakhiwa kwamabhizinisi omatilasi zibonakala ikakhulukazi ekwandeni okusheshayo kwenethiwekhi yokuthengisa, kanye nokuphathwa ngempumelelo kweziteshi.

Njengamanje, iziteshi zokuthengisa zingaba zincane kakhulu kumatilasi ezwe lonke. Imikhiqizo eminingi inenzuzo kuphela kwezinye izifundazwe. Ngakho-ke, amathuba entuthuko esheshayo embonini yamanje kamatilasi azoba yinzuzo enkulu kwisabelo semakethe yebhizinisi enenzuzo. Ngesikhathi esifanayo, ukuthuthukiswa okusheshayo kweziteshi zokuthengisa kudinga ukuvumelanisa ukuphathwa kwesiteshi, indlela yokuthuthukisa ukusebenza kahle nokuzinza kanye nama-franchisees esitolo esiqondile, kube ukhiye wempumelelo yokwakhiwa kwesiteshi. I-3) Amandla okuthenga aphinde athambekele emikhiqizweni edumile Sekuyisikhathi eside, inani lezinkampani ze-mattress libe liningi, kodwa imikhiqizo inamandla, futhi abathengi bathenga ama-matthers ukuze aqondiswe ngamanani, futhi ukuncintisana kwezinkampani kuvame ukuvela ngendlela yempi yentengo.

Ngokuthuthuka okuqhubekayo kwezinga lemali engenayo yezakhamizi zasemadolobheni nezasemaphandleni kanye nesivinini sokuvuselelwa kwefenisha, "umqondo wokusetshenziswa komkhiqizo" kancane kancane ugxila ngokujulile, umphumela womkhiqizo wavela kancane kancane, futhi amandla okuthenga aqhubekela phambili enkampanini edumile. Uzibophezele ekwakheni umkhiqizo ozimele, sungula isithombe esihle somkhiqizo kancane kancane ube yisikhali somlingo samabhizinisi wefenisha ukuze uwine imakethe. Ukugxila kwamasu kwamabhizinisi amakhulu kuzogxila ekuthuthukisweni kwemikhiqizo, ukupakishwa kwemikhiqizo, njll., ukuncintisana kuzogqama kakhulu; izinkampani ezinesithombe esingesihle, ezobuchwepheshe namandla ezezimali zizobe zingekho emqhudelwaneni.