iimpawu zophuhliso lwemarike yomandlalo welizwe lam kunye nohlalutyo lwentsingiselo yophuhliso

Umbhali: synwin- Ababoneleli ngoomatrasi

Ukusukela kwinkulungwane yama-21, ishishini le-mattope lelizwe lam liphuhliswe kakuhle. Okwangoku, i-China iye yaba yimarike yabathengi kwisiseko semveliso ye-matras ebalulekileyo yehlabathi. imarike yoomatrasi yelizwe lam ibonisa ezi mpawu zilandelayo: 1) Kwintsimi yokuvelisa, ukuxinwa kwezoshishino kuphantsi, kwaye umsantsa phakathi kwamashishini uyabonakala. Ngokoqikelelo olurhabaxa, kukho amawaka eenkampani zoomatrasi kwilizwe lam, kubandakanywa ngaphezulu kwe-20,000 yabenzi boomatrasi abaqeqeshiweyo kwi-200,000, mhlawumbi malunga ne-20.

Uninzi lweenkampani zoomatrasi zelizwe lam ngamashishini amancinci naphakathi, nangona zininzi, kodwa inqanaba lobuchwephesha liyafana. Abenzi boomatrasi abakhoyo abaqeqeshiweyo, kukwakho namashishini asebenza ngoomatrasi, ifenitshala, izinto zokulala, njl. Ukuvela kwenani elikhulu lamashishini emveliso kuye kwenza ukhuphiswano loshishino, iinkampani zoomatrasi zinezikhewu ezinkulu kwisikali, iteknoloji, iimali, ngakumbi ekunyuselweni kohlobo, kunye nemveliso yomandlalo wesizwe.

2) Kwintsimi yokusetyenziswa, inqanaba lokusetyenziswa kwe-mattress kubahlali liyabonakala. Okwangoku, imarike yokusetyenziswa koomatrasi yelizwe lam yahlulwe ngokwesiseko ngokweendidi ezintathu: kwimarike yomandlalo ePearl River Delta, uMlambo iYangtze kunye nedolophu eselunxwemeni esempuma, yenza imarike yemveliso yomandlalo ophakathi esisigxina kunye neqela labathengi, ubungakanani bemarike buzinzile; ezinye Izigqeba zabathengi bezixeko ezisembindini ezingqonge isixeko ikakhulu ziphakathi. Inani labathengi abanokubakho beemveliso eziphezulu ziphantsi; Izifundo zokusetyenziswa ezilokishini nakwiimarike zasemaphandleni ikakhulu ziimveliso ezikumgangatho ophantsi, uninzi lwabathengi basombulula iimfuno zokulala ezisisiseko. Kwaye ixabiso leemveliso zoomatrasi liphezulu. Ukwandiswa kancinci kancinci kwemfuno yoomatrasi basekhaya kuqala kwinto yokuba abemi belizwe lam baqhubekile besanda. ilizwe lam lilizwe elikhulu elinabantu abangaphezu kwe-1.3 yebhiliyoni, kwaye umandlalo yimfuneko yobomi babantu, ngakumbi xa kuthe kwatshata, ukutyhalana, kunye nomandlalo. Njengemveliso yabathengi eyimfuneko, ukwanda kwabemi ngokuqinisekileyo kuya konyusa umthamo wentengiso yoomatrasi.

Ngobuthathaka obuthe gqolo bengcinga yesiko laseTshayina "ibhedi enzima", imarike kumatrasi asentwasahlobo, umatrasi welatex, njl. iya kuba banzi ngakumbi nangakumbi. Okwesibini, imfuno yokuphucula ukusetyenziswa kubomi besizwe iyaphuculwa, kwaye ukuphuculwa kwemigangatho yokuphila kuye kwanda ngakumbi nangakumbi iimfuno ezikhuthazayo ezinjengendawo yokulala, umgangatho woomatrasi kunye nenkangeleko. Uhlaziyo lwetekhnoloji yemveliso yoomatrasi idibana nabantu abohlukeneyo. Kufuneka kukhawuleziswe ukutshintshwa rhoqo komandlalo. Abantu baseMelika bebesoloko besebenzisa oomatrasi njengezinto ezininzi, ixesha lokutshintsha libe lifutshane; e China, umatrasi isoloko endaweni 10 iminyaka ukuqina.

Kodwa lo mkhwa wokusetyenziswa uyatshintsha kunye nobutyebi bobomi besizwe, kwaye imarike yomandlalo yasekhaya iyanda. Ukongeza, ukuthengiselana kwezindlu nomhlaba kunempembelelo engathanga ngqo ekuthengisweni koomatrasi. Umthamo wokurhweba kunye nendawo yentengiselwano yezindlu zorhwebo iya kuvuselela iimfuno zokuthengwa kweematrasi. Abantu abayi kugcwala ukuqina ngexesha elide, kwaye ubungakanani bemakethi yomandlalo buya kuqhubeka nokwanda ngokuchuma kwentengiselwano yezindlu.

Emva kweminyaka yophuhliso, ishishini loomatrasi laseTshayina liye langena ngokuthe ngcembe kwindlela elungileyo, uphawu loomatrasi olwaziwayo kumazwe ngamazwe luye lwaphuhliswa ngakumbi kwimarike yaseTshayina, kwaye ukhuphiswano phakathi kwemarike yasekhaya lubukhali. Namhlanje, uyilo lwe-R & D, uphawu, ukuthengisa kube yinqwelo eqhuba kathathu eqhuba ukhuphiswano olungundoqo lwamashishini oomatrasi. Amashishini ukuze afezekise ulwahlulo kunye nobungcali kwizinto ezintathu zoyilo R & D, uphawu, intengiso iya kukwazi ukufumana ngokukhawuleza iinzuzo zokukhuphisana kunye nokunyusa umgangatho wemarike.

Kule minyaka imbalwa izayo, uphuhliso loshishino loomatrasi lwasekhaya luya kuthi luveze ezi ndlela zilandelayo: 1) Imikhwa yokusetyenziswa kunye notshintsho olukhethwayo olukhokelela ekusetyenzisweni kwendlela Ngokuphucuka komvuzo welizwe lam kunye notshintsho kwindlela yokusetyenziswa, imfuno ekhethwa ngabantu yoomatrasi nayo iyatshintsha. iinkampani zoomatrasi zelizwe lam zifumana inguqu yebuddh yendawo yokuvelisa. Kule nkqubo, amashishini anokuqonda ngokuchanekileyo iimfuno zabathengi kwinkqubo aya kukhokelela kwindlela yokusetyenziswa kwemarike yoomatrasi. Ngokukodwa, ukhetho oluqhelekileyo luluntu kumatrasi lunezi ndlela zilandelayo: 1 Gxininisa ekusetyenzisweni kwezinto ezintsha zomandlalo.

Izinto ezintsha zinomsebenzi ongaphezulu okanye ngaphezulu kunezinto zemveli, kwaye ukusetyenziswa kwezinto ezintsha kwimbali kunempembelelo enkulu kumashishini oomatrasi, umzekelo, i-mattress yasentwasahlobo ingcono kune-elasticity, i-bearish enhle, i-Strivency ephefumulayo, ehlala ixesha elide, ibe luluhlu olubanzi lweematrasi, iziponji zememori zinokufakwa ngokupheleleyo kunye namagophe omzimba, ukukhulula uxinzelelo, kwaye kubangele utshintsho oluhlukeneyo lobushushu bomntu obunzima, ukubonelela ngobushushu obuphezulu bomntu. izixhobo. Ukusebenzisa izinto ezintsha kwiimveliso zoomatrasi, umgangatho wobuthongo babantu nawo ukhuthazwa ukuba iinkampani zasekhaya zoomatrasi zigxininise kutyalo-mali lwe-R & D, olunika ithuba lophuhliso lweenkampani zoomatrasi ezinamandla obuchule obuqinileyo. 2 Kufuphi nokhuseleko lokusingqongileyo lomandlalo.

Emva kwezidingo ezisisiseko zokulala, impilo ibe ngumxholo wabantu. Isinye kwisithathu sabantu sichitha ukhuko ebhedini, kunye ne-mattress ekhululekile, enempilo ibaluleke kakhulu kwimpilo yabantu, kodwa kwimarike yasekhaya engabonakaliyo, iinkampani ezininzi zeematrasi ziyakuhoya ukubaluleka komgangatho wemveliso, ezibangela Iimeko ezifana nezinto ezinobungozi ezifana ne-formaldehyde kumatrasi aziqhelekanga. Ukukhuselwa kokusingqongileyo zizinto eziqwalaselwa ngabathengi xa kuthengwa ifenitshala.

Ngokuduma kwehlabathi jikelele kuqoqosho oluluhlaza, okusingqongileyo, iimveliso zomandlalo osempilweni ziya kuhlala ngokuthe ngcembe kwixesha elizayo. I-2) Ukwakhiwa kwejelo kuye kwaba yinto ebalulekileyo ekukhuphisaneni kweemarike Ukhuphiswano phakathi kweenkampani ze-mattress ezizayo zixhomekeke kakhulu kumandla okwakhiwa komjelo, kwaye amashishini oomatrasi aneendlela zokuthengisa ezisebenzayo kunye neziphezulu ziya kufumana ithuba kukhuphiswano oluzayo. Iingenelo zokwakhiwa kwamashishini oomatrasi zibonakaliswa ikakhulu ekwandiseni ngokukhawuleza kwenethiwekhi yokuthengisa, kunye nolawulo olusebenzayo lwamajelo.

Okwangoku, amajelo okuthengisa anokuba mancinci kakhulu kumatrasi elizwe lonke. Iimpawu ezininzi ziluncedo kuphela kwamanye amaphondo. Ke ngoko, amathuba ophuhliso olukhawulezayo kushishino loomatrasi lwangoku luya kuba luncedo kakhulu kwisabelo semalike yoshishino enenzuzo. Ngexesha elifanayo, uphuhliso olukhawulezayo lweeshaneli zokuthengisa lufuna ukulungelelaniswa kokulawulwa kweshaneli, indlela yokuphucula ukusebenza kakuhle kunye nokuzinza kunye ne-franchisees yevenkile ngokuthe ngqo, ibe ngundoqo kwimpumelelo yokwakhiwa kwesiteshi. I-3) Amandla okuthenga athambekele ngakumbi kwiimpawu ezidumileyo Kwangexesha elide, inani leenkampani ze-mattress liye landa, kodwa iimveliso zomelele, kwaye abathengi bathenga i-matthers ukuba bakhokelwe ngamaxabiso, kwaye ukhuphiswano lwenkampani luhlala lubonakala ngohlobo lwemfazwe yexabiso.

Ngokuphuculwa okuqhubekayo kwinqanaba lengeniso yabahlali basezidolophini nabasemaphandleni kunye nesantya sohlaziyo lwefanitshala, "ingcamango yokusetyenziswa kwebrand" ngokuthe ngcembe igxininiswe ngokunzulu, isiphumo sophawu lwavela ngokuthe ngcembe, kwaye amandla okuthenga waya ngakumbi kwi-brand eyaziwayo. Uzibophelele kulwakhiwo lohlobo oluzimeleyo, misela umfanekiso webrendi olungileyo ngokuthe ngcembe ube sisixhobo somlingo samashishini efenitshala ukuphumelela imakethi. Ugxininiso lobuchule lwamashishini amakhulu luya kugxila kuphuhliso lwemveliso, ukupakishwa kwebrendi, njl. njl., ukukhuphisana kuya kubalasela ngakumbi; iinkampani ezinomfanekiso ombi, itekhnoloji kunye namandla emali ziya kuba incadvive kukhuphiswano.