The one hundred spring mattress brand buyout by permanent! Buy the spring mattress must know!

The sea cross-flow, rocky collapse clouds, taking furniture bosses who can single out; Much transformed, sonorous s, the wind is a permanent brand buyout in full bloom. Over the past 2018 years for China's manufacturing industry especially in the furniture industry is a challenge, 'live' as many keywords of furniture enterprises. In the field of software, especially the spring mattress, businesses have been hit, though relatively small, but it also had to tread a fine line, careful management. Under such background, the group of a major strategic move, undoubtedly become the warm spring March 1 of heart, suddenly blossom a murderous look. The United States in one hundred spring mattress brand 'elyse ( Eclipse） 'China brand rights - — Be the katyn group 'permanent buyout'! ! ! This software could be affect China's furniture industry pattern is an important turning point in the future. And this action virtually for slightly difficult in traditional manufacturing industry in China had a shot of arm, prove that China's household enterprises there is energy, and at the same time also has the ability to buy American famous furniture brand, and take root in China, let 2018 'shu' event is not happened. Upgrade brand image and positioning, let brand selling proposition and value proposition double promotion. Most of the furniture in traditional furniture brand positioning fuzzy premise, new elyse opened a brand strategy to adapt to the Chinese market. In numerous furniture enterprise brand positioning to stay on the material level, the so-called 'USP' selling point theory - — The unique selling proposition, new elyse is launched is selling proposition and value the brand strategy, who advocated the combination of double elyse re-established one hundred spring mattress brand in the eyes of consumers. Coke according to the 'paradox' we learn that, in the product relatively homogeneous environment, factors that affect consumers to buy real have not just 'function + design' product differentiation, but the value proposition of the brand spirit influence consumer heart, just as apple's 'remarkable' and 'Nike' adventure '. 'Elyse in one hundred, only to love the most' in 2019, a new slogan, brand will not only elyse one hundred exquisite technics and excellent quality molded by passing on to consumers, more let each to buy spring mattress Chinese consumers will be more value of the traditional concept of 'love' with your family again, let love into products, let new elyse brand spirit to be able to transfer and share. Love is the eternal theme in the world, also is the one hundred elyse core values. Teamed up with well-known designers Lu Shen a comprehensive upgrade the store image, added a new space atmosphere. New brand positioning and advertising image, must want to have a new carrier as relying on. In 2019, elyse brand planning, elyse exhibits a new space became one of the most important strategy. In 2019, elyse well-known designer Lu Shen space, hand in hand for elyse new space image, not only the elyse products and brands than ever got the ascent of the whole, the traditional space show will also be injected into the concept of 'home', let the consumer from that moment, to go into a store can resonate, a better interpretation of the 'one hundred elyse, only to love the most' spirit of the brand. Every show details, at the same time, the market on the basis of psychology, architecture, including the placement of all promotional display items, display form and colour collocation, can be in the process of consumers to buy play a better role of persuasion. Allow consumers to experience the product at the same time, to make the perception of one hundred elyse brands' humanistic spirit - — 'Love and responsibility', through has plagued furniture enterprises and consumers, both inside and outside the 'identity, lenovo, understanding, consciousness' of the four dimensions, with the two patents, two certified true 'spinal' spring mattress, barriers to set up their own patent property rights, brand responsibility and the spirit of constantly. New brand strategy promotion plan, 2019 formally open elyse Chinese brands. In 2019, elyse will also start with the United States today, furniture, furniture industries such as media the depth of the strategic cooperation, formally opened new elyse the road of brand building. In addition, the group will also employ industry inside and outside of the well-known expert lecturer, guide to transcend furniture professional knowledge and skills training, dialysis consumer culture and consumer behavior patterns, let elyse national furniture consultants can accomplish sales target in the process of clearer. At the same time, the subversion of traditional furniture industry training content, from advertising, fashion, psychology and other cross-border guidance, let elyse household consultants have the keen market insight and adaptation, by two-way training improve the competitive power of the terminal stores. Seek new heights in the peak, when the successful search for a new starting point, looking for new opportunity in the challenge, it will be the katyn group elyse brand new strategic objective in 2019. In the next year, elyse will spare no effort to upgrade and perfect the strategic planning and layout of its brand in the future, we will continue to increase the promotion of corporate brand image, to meet the new round of market test. In 2019, the new height, a new starting point, new opportunities. In this important year, which forms a connecting link between the preceding and the group and elyse will continue to numerous furniture industry partners hand in hand, together with you to grasp the new opportunities, standing at a new starting point, the counterpart to win. Source: ChuZhiWei brand public class author: ChuZhiWei