Qulqulka badda, daruuro dumay oo dhagax weyn leh, oo qaatay madax ka tirsan agabka guryaha oo gooni u sooci kara; Wax badan oo isbedelay, sonorous s, dabayshu waa iibsasho sumad joogto ah ee ubaxyada buuxa. Sanadihii la soo dhaafay ee 2018 ee warshadaha wax soo saarka ee Shiinaha gaar ahaan warshadaha alaabta guriga waa caqabad, 'nool' sida badan oo keywords ah shirkadaha alaabta guriga. Dhinaca software-ka, gaar ahaan joodariga guga, ganacsiyada waa la garaacay, inkastoo ay yar yihiin, laakiin sidoo kale waxay ahayd inay ku tunto khad fiican, maamul taxaddar leh. Sida asalka ah, kooxda dhaqdhaqaaq istaraatiijiyadeed oo weyn, shaki la'aan waxay noqdeen guga diirran ee Maarso 1 ee wadnaha, si lama filaan ah ayey u ubaxeen muuqaal dil ah. Maraykanka boqolkii joodariga guga ee sumadda 'elyse ( Eclipse) 'Xuquuqda summada Shiinaha -- Noqo kooxda katyn 'iibsashada joogtada ah'! Oo falkan shiidaa wax yar adag in warshadaha wax soo saarka dhaqanka ee Shiinaha lahaa shot a gacanta, caddeeyo in shirkadaha qoyska Shiinaha ee waxaa jira tamar, iyo waqti isku mid ah ayaa sidoo kale awood u leh inay iibsadaan brand alaabta guriga caanka ah American, iyo xidid in China, ha dhacdo 2018 'shu' ma dhacay. Kor u qaad sawirka sumadda iyo meelaynta, u ogolow soo jeedin iibinta summada iyo soo jeedinta qiimaha labanlaab dhiirrigelinta. Inta badan alaabta guriga ee summada alaabta guriga ee dhaqameed meelaynta dhismo daahsoon, elyse cusub ayaa furay istaraatijiyad summeedka si uu ula qabsado suuqa Shiinaha. In badan oo ka mid ah shirkadaha alaabta guryaha ee meelaynta si ay ugu sii jiraan heerka alaabta, waxa loogu yeero 'USP' iibinta dhibic aragtida - - Soo jeedinta iibinta gaarka ah, cusub elyse la bilaabay waa iibinta soo jeedin iyo qiimeeyaan istaraatijiyad brand, kuwaas oo u dooday isku darka ah double elyse dib-u-asaasay boqol brand joodariga guga ee indhaha macaamiisha. Coke marka loo eego 'paradox' waxaynu baranaynaa in, badeecada jawi isku mid ah, arrimaha saameeya macaamiisha si ay u iibsadaan dhabta ah ma laha kala duwanaanshaha 'function + design', laakiin soo jeedinta qiimaha ee ruuxa sumadda waxay saameeyaan wadnaha macaamiisha, sida tufaaxa 'cajiibka' iyo 'Nike' adventure'. 'Elyse in boqol, kaliya in la jeclaado ugu' ee 2019, halhays cusub, brand kaliya ma elyse doonaa boqol teknoolajiyada cajiib ah iyo tayada aad u fiican u qaabeeyey by u gudbinta macaamiisha, dheeraad ah ha mid kasta si ay u iibsadaan joodariga guga Macaamiisha Chinese noqon doonaa qiimo badan oo fikradda dhaqameed ee 'jacaylka' qoyskaaga mar kale, ha jacaylka galay alaabta, ha la wadaago ruux cusub oo awood u leh inuu wareejiyo ruuxa. Jacaylku waa mawduuca daa'imka ah ee adduunka, sidoo kale waa boqolka qiyamka aasaasiga ah ee elyse. Iyadoo ay wehelinayaan naqshadeeyayaasha caanka ah ee Lu Shen ayaa kor u qaadaya muuqaalka dukaanka oo dhammaystiran, waxay ku dareen jawi cusub oo bannaan. Meelaynta summada cusub iyo sawirka xayaysiisyada, waa in uu rabo in uu yeesho side cusub sida uu ugu tiirsan yahay. Sannadka 2019, qorshaynta summada elyse, elyse waxay soo bandhigtay boos cusub oo noqday mid ka mid ah istiraatiijiyadda ugu muhiimsan. Sannadka 2019, elyse naqshadeeye si fiican loo yaqaan Lu Shen meel bannaan, gacanta gacanta loogu talagalay elyse image meel cusub, ma aha oo kaliya alaabta elyse iyo noocyada weligood helay kor u kaca oo dhan, bandhiga meel dhaqameed ayaa sidoo kale lagu duri doonaa fikradda ah 'guri', u ogolow macaamiisha laga bilaabo wakhtigaas, si ay u tagaan dukaanka resonate, fasiraad ka wanaagsan oo ah 'boqol ka mid ah jacaylka ugu badan'. Faahfaahinta bandhig kasta, isla mar ahaantaana, suuqa oo ku salaysan cilmi-nafsiga, dhismaha, oo ay ku jiraan meelaynta dhammaan alaabta bandhigga xayeysiiska, qaabka bandhigga iyo midabaynta, waxay noqon kartaa habka macaamiisha si ay u iibsadaan door wanaagsan oo qancin ah. U ogolow macaamiisha inay la kulmaan badeecada isla mar ahaantaana, si ay u sameeyaan aragtida boqol brands 'elyse ruuxa bini'aadanti - - 'Jacaylka iyo mas'uuliyadda', iyada oo la dhibay shirkadaha alaabta guriga iyo macaamiisha, labadaba gudaha iyo dibadda 'aqoonsiga, Lenovo, fahamka, miyir' ee afarta cabbir, iyadoo labada patents, laba shahaado run ah 'lafdhabarta' mas'uuliyadda ruuxa furaash u gaar ah si ay u qotomiyey xuquuqda hantida guga, barar u gaar ah. joogto ah. Qorshaha horumarinta istaraatiijiyadda sumadda cusub, 2019 si rasmi ah u furan summada Shiinaha elyse. 2019, elyse waxay sidoo kale ka bilaabi doontaa Maraykanka maanta, alaabta guriga, warshadaha alaabta guriga sida warbaahinta qoto dheer ee iskaashiga istiraatijiyadeed, si rasmi ah u furay elyse cusub wadada dhismaha brand. Intaa waxaa dheer, kooxdu waxay sidoo kale shaqaaleysiin doontaa warshadaha gudaha iyo dibaddaba macalinka khabiirka ah ee caanka ah, hagaha si looga gudbo aqoonta xirfadeed ee alaabta guriga iyo tababarka xirfadaha, sifeynta dhaqanka macaamiisha iyo qaababka habdhaqanka macaamiisha, u ogolow elyse lataliyeyaasha alaabta guriga ee qaranka inay ku guuleysan karaan bartilmaameedka iibka habka cad. Isla mar ahaantaana, jabinta nuxurka tababarka warshadaha alaabada dhaqameed, laga bilaabo xayeysiisyada, moodada, cilmi-nafsiga iyo hagitaannada kale ee xuduudaha, u oggolow la-taliyayaasha qoyska elyse inay yeeshaan aragti suuqa oo wanaagsan iyo la qabsi, tababar laba-dhinac ah ayaa wanaajiya awoodda tartanka ee dukaamada terminalka. Raadso meel sare oo cusub halka ugu saraysa, marka raadinta guusha leh ee meel cusub laga bilaabo, adoo raadinaya fursad cusub tartanka, waxay noqon doontaa kooxda katyn elyse ujeeddo istiraatijiyadeed oo cusub sanadka 2019. Sannadka soo socda, elyse ma dhaafin doonto wax dadaal ah si kor loogu qaado oo loo dhammaystiro qorshaynta istaraatiijiyadeed iyo qaabeynta sumadda mustaqbalka, waxaanu sii wadi doonaa kordhinta kor u qaadista sawirka astaanta shirkadda, si uu ula kulmo wareegga cusub ee imtixaanka suuqa. 2019, dhererka cusub, bar bilow cusub, fursado cusub. Sannadkan muhiimka ah, kaas oo sameeya isku xirka ka dhexeeya kuwii hore iyo kooxda iyo elyse waxay sii wadi doontaa wada-hawlgalayaasha warshadaha alaabada guryaha oo badan oo gacanta ku haya, adiga oo kula jira si aad u fahamto fursadaha cusub, taagan meel cusub oo bilaw ah, dhiggiisa si uu u guuleysto. Xigasho: ChuZhiWei sumadda qoraaga dabaqadda guud: ChuZhiWei
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