Ikhulu le-brand ye-brand ye-brand yokuthenga ngokusisigxina! Thenga umatrasi wasentwasahlobo kufuneka uyazi!

Ukunqumla kolwandle, amafu adilikayo, athatha abaphathi befanitshala abanokuthi bakhethe; Iguqulwe kakhulu, i-sonorous s, umoya yintengiso ye-brand esisigxina kwi-bloom epheleleyo. Kule minyaka idlulileyo 2018 kushishino lwemveliso China ingakumbi kushishino ifenitshala ngumceli mngeni, 'phila' njengoko amaninzi angundoqo amashishini ifenitshala. Kwintsimi yesoftware, ngakumbi i-mattress yasentwasahlobo, amashishini abethelwe, nangona amancinci, kodwa kwafuneka anyathele umgca ococekileyo, ulawulo olucokisekileyo. Ngaphantsi kwemvelaphi enjalo, iqela lesicwangciso esikhulu sokuhamba, ngokungathandabuzekiyo libe yintwasahlobo efudumeleyo ngoMatshi we-1 yentliziyo, ngokukhawuleza lityatyambe imbonakalo yokubulala. I-United States kwikhulu le-spring umatrasi brand 'elyse (Eclipse) 'amalungelo emveliso yaseTshayina - — Yiba liqela le-katyn 'lokuthenga okusisigxina'! Kwaye esi senzo phantse nzima kancinane kushishino lwemveli imveliso e China wayenokudubula kwengalo, ubungqina bokuba amashishini asekhaya China kukho amandla, kwaye kwangaxeshanye unalo nokukwazi ukuthenga ifanitshala brand American odumileyo, kwaye ingcambu China, makhe 2018 'shu' isiganeko akwenzekanga. Phucula umfanekiso webhrendi kunye nokuma, vumela ukuthengisa ibhrendi ibe yisiphakamiso kunye nexabiso lokuphakanyiswa kabini. Uninzi lwefenitshala yefanitshala yemveli ibeka indawo engaqondakaliyo, i-elyse entsha yavula isicwangciso sophawu lokuziqhelanisa nemarike yaseTshayina. In numerous ifanitshala ishishini brand positioning ukuhlala kumgangatho wezinto, into ebizwa ngokuba 'USP' indawo yokuthengisa ithiyori - — The unique selling point, new elyse is launched is saleing proposition and value the brand strategy , ngubani othethelele indibaniselwano kabini elyse kwakhona usekwe ikhulu lomatrasi entwasahlobo uphawu emehlweni abathengi. I-Coke ngokwe-'paradox' sifunda ukuba, kwimveliso ehambelana nokusingqongileyo, izinto ezichaphazela abathengi ukuba bathenge okwenyani azinayo nje 'umsebenzi + woyilo' umahluko wemveliso, kodwa ixabiso lesiphakamiso somoya we-brand linempembelelo kwintliziyo yabathengi, kanye njengokuba i-apile 'ephawulekayo' kunye 'ne-Nike' adventure '. 'I-Elyse kwikhulu, kuphela ukuthanda kakhulu' ngo-2019, isilogeni esitsha, uphawu aluyi kuphelisa ikhulu letekhnoloji egqwesileyo kunye nomgangatho ogqwesileyo obunjwe ngokugqithiselwa kubathengi, ngakumbi ngamnye makathenge umatrasi wasentwasahlobo Abathengi baseTshayina baya kuba lixabiso ngakumbi ingqikelelo yemveli 'yothando' kunye nosapho lwakho kwakhona, vumela uthando lube kwimveliso, vumela intengiso ikwazi ukuhambisa umoya omtsha. Uthando ngumxholo ongunaphakade emhlabeni, ikwayikhulu leelyse core values. Idityaniswe nabaqulunqi abaziwayo uLu Shen uphuculo olubanzi lomfanekiso wevenkile, wongeza umoya omtsha wendawo. Ukuma kwebhrendi entsha kunye nomfanekiso wentengiso, kufuneka ufune ukuba nomthuthi omtsha njengoko uxhomekeke kuye. Ngo-2019, ukucwangciswa kwe-brand elyse, i-elyse ibonisa indawo entsha yaba sesona sicwangciso sibalulekileyo. Ngo-2019, umyili owaziwayo we-elyse uLu Shen isithuba, isandla esandleni somfanekiso we-elyse omtsha wendawo, kungekhona nje iimveliso ze-elyse kunye neempawu kunanini na ngaphambili wafumana ukunyuka kwayo yonke, umboniso wendawo yendabuko uya kujoliswa kwingcamango 'yekhaya', vumela umthengi ukusuka kuloo mzuzu, ukuba angene evenkileni anokuvakala, ukutolikwa okungcono kwe-elyse, i-brand enye kuphela kwi-brand ethandwa kakhulu. Zonke iinkcukacha zokubonisa, ngexesha elifanayo, imarike ngesiseko sengqondo, i-architecture, kubandakanywa nokubekwa kwazo zonke izinto zokubonisa intengiso, ifom yokubonisa kunye nokuhlanganiswa kombala, ingaba kwinkqubo yabathengi ukuthenga badlale indima engcono yokukholisa. Ukuvumela abathengi ukuba babe namava emveliso ngaxeshanye, ukwenza imbono yekhulu leelyse brands' humanistic spirit - 'Uthando noxanduva', ngokutyhutyha amashishini efenitshala kunye nabathengi, ngaphakathi nangaphandle 'kwesazisi, i-lenovo, ukuqonda, ukuqonda' kwemilinganiselo emine, kunye namalungelo awodwa omenzi, amabini aqinisekisiweyo aqinisekisiweyo okumisela ipropathi ye-spinal brand, i-spinal barriers ipropathi esemthethweni. uxanduva kunye nomoya wokuhlala. Isicwangciso esitsha sokunyusa isicwangciso sophawu, i-2019 ivule ngokusesikweni iibrendi zaseTshayina elyse. Ngo-2019, i-elyse iya kuqala kunye ne-United States namhlanje, ifanitshala, amashishini efenitshala afana neendaba ubunzulu bentsebenziswano yeqhinga, ivule ngokusesikweni i-elyse entsha kwindlela yokwakhiwa kwe-brand. Ukongeza, iqela liya kuphinda aqeshe ishishini ngaphakathi nangaphandle umhlohli ingcaphephe ezaziwayo-kakuhle, isikhokelo ukudlula ifanitshala ulwazi lobuchwephesha kunye noqeqesho lwezakhono, inkcubeko dialysis umthengi kunye neepatheni zokuziphatha kwabathengi, makhe elyse abacebisi ifanitshala yesizwe unokuphumeza ekujoliswe kuyo yokuthengisa kwinkqubo ecacileyo. Kwangaxeshanye, ukuguqulwa komxholo woqeqesho lwefanitshala yemveli, ukusuka kwintengiso, ifashoni, isayikholojisti kunye nezinye izikhokelo ezinqamlezayo, makhe elyse abacebisi bendlu babe nokuqonda okubukhali kwemarike kunye nokulungelelanisa, ngoqeqesho olubini luphucula amandla okukhuphisana kwiivenkile zokugcina. Funa ukuphakama okutsha kwincopho, xa uphando oluyimpumelelo lwesiqalo esitsha, ukukhangela ithuba elitsha kumngeni, kuya kuba liqela le-katyn elyse brand entsha injongo yeqhinga kwi-2019. Kulo nyaka uzayo, i-elyse ayizukuyiyeka yonke imizamo yokuphucula kwaye igqibelele isicwangciso sobuchule kunye noyilo lophawu lwayo kwixesha elizayo, siya kuqhubeka nokunyusa unyuselo lomfanekiso wenkampani, ukuhlangabezana nomjikelo omtsha wovavanyo lwemarike. Ngo-2019, ukuphakama okutsha, indawo entsha yokuqala, amathuba amatsha. Kulo nyaka ubalulekileyo, nto leyo eyenza ikhonkco elidibanisayo phakathi kwangaphambili kunye neqela kunye ne-elyse iya kuqhubeka kumaqabane amaninzi kwishishini lefenitshala ngesandla ngesandla, kunye nawe ukubamba amathuba amatsha, emi kwindawo entsha yokuqalisa, iqabane lokuphumelela. Umthombo: ChuZhiWei uphawu lweklasi yoluntu umbhali: ChuZhiWei