The zana spring metiresi brand buyout by zvachose! Tenga chitubu metiresi anofanira kuziva!

Kuyambuka-kuyerera kwegungwa, makore ane matombo anodonha, achitora mabhosi efenicha anogona kusiyanisa; Zvakawanda zvakashandurwa, sonorous s, mhepo ndeye isingaperi brand buyout mune yakazara bloom. Kwemakore apfuura 2018 makore eChina indasitiri yekugadzira kunyanya muindasitiri yefenicha idambudziko, 'rarama' semashoko mazhinji emabhizinesi efenicha. Mumunda wesoftware, kunyanya metiresi yechirimo, mabhizinesi akarohwa, kunyangwe ari madiki, asi zvakare aifanira kutsika mutsara wakanaka, nekungwarira manejimendi. Pasi pemamiriro ezvinhu akadaro, boka rehurongwa hukuru hwekufamba, pasina mubvunzo rinova chitubu chinodziya Kurume 1 yemoyo, kamwe kamwe inotumbuka chitarisiko chemhondi. United States mune zana rechitubu mattress brand 'elyse (Eclipse)' China brand rights - — Iva katyn boka 'permanent buyout'! ! Uye chiito ichi chinenge nokuda zvishoma zvakaoma mutsika kugadzira indasitiri muna China akanga pfuti yoruoko, zvinoratidza kuti mabhizimisi emhuri yeChina kune simba, uye panguva imwechete anewo kukwanisa kutenga American yakakurumbira fenicha mhando, uye kudzika midzi muChina, regai 2018 'shu' chiitiko hachina kuitika. Simudzira chimiro chemhando uye chinzvimbo, rega brand kutengesa chirevo uye kukosha chirevo kukwidziridzwa kaviri. Yakawanda yefenicha mune yechinyakare fenicha brand inomisikidza fuzzy premise, new elyse yakavhura nzira yemhando yekuenderana nemusika weChinese. Mune akawanda fenicha bhizinesi remhando yekumisikidza kuti irambe iri padanho rezvinhu, iyo inonzi 'USP' yekutengesa point theory - - Iyo yakasarudzika yekutengesa chirevo, elyse nyowani inotangwa iri kutengesa chirevo uye kukoshesa iyo brand zano, uyo akakurudzira kusanganiswa kwekaviri elyse akamisazve zana rematsikisi echitubu mumaziso evatengi. Coke maererano ne 'paradox' tinodzidza kuti, muchigadzirwa chine homogeneous nharaunda, zvinhu zvinokanganisa vatengi kutenga chaiyo hazvina kungoita 'basa + dhizaini' mutsauko wechigadzirwa, asi kukosha kweiyo mweya wemhando inopesvedzera mwoyo wemutengi, sekunge apuro 'inoshamisa' uye 'Nike' dhizaini '. 'Elyse mune zana, kungonyanya kuda zvakanyanya' muna 2019, sirogani nyowani, mhando haingogadzirise zana tekinoroji uye yakanakisa mhando yakaumbwa nekupfuudza kune vatengi, zvakanyanya rega mumwe nemumwe atenge mattress mattress Chinese vatengi vanozonyanya kukosha kwechinyakare pfungwa ye'rudo' nemhuri yako zvakare, rega rudo muzvigadzirwa, ugovane mweya mutsva. Rudo ndiro dingindira risingaperi munyika, zvakare ndiro zana elyse core values. Yakabatana nevanozivikanwa vagadziri Lu Shen yakazara kusimudzira mufananidzo wechitoro, yakawedzera nzvimbo nyowani. New brand positioning uye advertising image, inofanira kuda kuva nemutakuri mutsva sekuvimba naye. Muna 2019, elyse brand kuronga, elyse inoratidza nzvimbo nyowani yakava imwe yeakanyanya kukosha zano. Muna 2019, elyse anozivikanwa mugadziri Lu Shen nzvimbo, vakabatana ruoko kune elyse itsva nzvimbo mufananidzo, kwete chete zvigadzirwa elyse uye mabhureki kupfuura zvakambowana kukwira kwese, iyo yechinyakare nzvimbo show ichaiswawo mune iyo pfungwa ye 'imba', rega mutengi kubva panguva iyoyo, kuti apinde muchitoro anogona kunzwika, dudziro iri nani ye'mweya mumwe chete kune akawanda emhando. Yese inoratidza ruzivo, panguva imwe chete, musika pahwaro hwepfungwa, dhizaini, kusanganisira kuiswa kwezvinhu zvese zvekusimudzira zvinoratidzira, fomu yekuratidzira uye kuunganidzwa kwemavara, zvinogona kunge zviri muhurongwa hwevatengi kutenga kutamba basa riri nani rekunyengetedza. Bvumira vatengi kuona chigadzirwa panguva imwe chete, kuita maonero ezana elyse brands' mweya wehunhu - - 'Rudo uye mutoro', kuburikidza nekushungurudza mabhizinesi efenicha nevatengi, mukati nekunze 'kuzivikanwa, lenovo, kunzwisisa, kuziva' kwezviyero zvina, nemapatent maviri, maviri echitubu chakatemerwa chibvumirano chekumisa pfuma yavo, 'spinal brand'. mutoro uye mweya wenguva dzose. New brand strategy promotion plan, 2019 yakavhura zviri pamutemo elyse Chinese brands. Muna 2019, elyse ichatangawo neUnited States nhasi, fenicha, maindasitiri efenicha senge midhiya kudzika kwekubatana kwehunyanzvi, yakavhura zviri pamutemo elyse nzira yekuvaka brand. Pamusoro pezvo, boka rinozoshandisa indasitiri mukati nekunze kweanozivikanwa nyanzvi yekudzidzisa, gwara rekupfuura fenicha ruzivo rwehunyanzvi uye kudzidziswa kwehunyanzvi, dialysis tsika yevatengi uye maitiro evatengi maitiro, regai elyse yenyika fenicha consultants vakwanise kutengesa tarisiro mukuita kwakajeka. Panguva imwecheteyo, kudzoserwa kwechinyakare fenicha indasitiri yekudzidziswa zvemukati, kubva kushambadziro, fashoni, psychology uye kumwe kuyambuka-muganho kutungamira, regai elyse vemba vapi vezano vave nehungwaru hwemusika uye kuchinjika, nenzira mbiri kudzidziswa kunatsiridza simba remakwikwi ezvitoro zvekupedzisira. Tsvaga hutsva hutsva mupamusoro, apo kutsvaga kwakabudirira kwekutanga kwekutanga, kutsvaga mukana mutsva mukunetsa, ichave iyo katyn boka elyse brand new strategic chinangwa muna 2019. Mugore rinotevera, elyse haizoregi kuedza kusimudzira nekunatsiridza hurongwa hwekuronga uye marongerwo emhando yayo mune ramangwana, isu ticharamba tichiwedzera kukwidziridzwa kwechiratidzo chekambani, kusangana nechikamu chitsva chebvunzo dzemusika. Muna 2019, hurefu hutsva, nzvimbo itsva yekutanga, mikana mitsva. Mugore rino rakakosha, iro rinoumba chinongedzo chekubatanidza pakati pechapfuura neboka uye elyse icharamba ichienderera kune akawanda fenicha indasitiri vadyidzani vakabatana, pamwe chete newe kuti ubate mikana mitsva, wakamira panzvimbo itsva yekutangisa, mumwe wake kuhwina. Kwakabva: ChuZhiWei brand public class munyori: ChuZhiWei