Talk about the mattress industry importance O2O mode

Gradually improve people's sleep quality requirements, the mattress has become more and more popular, many people don't mind to spend tens of thousands of yuan to buy a comfortable soft mattress. According to statistics, in 2015 the domestic mattress manufacturers, nearly thousand sleep products industry scale of more than 100 billion, but only in its infancy, mattress industry top 10 mattress mattress brand enterprise only accounted for 12% of the market, demonstrating the mattress market potential is tremendous.

domestic mattress market potential, no doubt, beginning in the second half of 2013, household industry facing market test, only the mattress industry rise rapidly. Influenced by traditional Chinese medicine Chinese consumers more prefer a hard bed, after nearly 10 years the hammock market cultivation, after 80, and 90 fell in love with the hammock. See: domestic mattress industry market prospect analysis

traditional furniture industry is given priority to with line production and sales, when the network is not popular, people buy vegetables to market, buy clothes to pedestrian street, to buy household products to the shopping mall. In the vigorous development of the Internet era, however, to account for more market share, only by the store is not enough, sales channels must be diversified, so many household brand business into electricity.

the Internet sales products B2C platform effect is very apparent, the brand has enough credibility, many people just move finger can buy mattress, clearly online sales mattress has a redeeming feature.

why mattress industry O2O model important?

mattress than FMCG industry, puts it in front of the B2C platform can turn up the wind and waves are offline brand has built enough awareness of mattress, mattress industry promotion online at the same time must be offline experience pavilion as a support.

mattress this stuff, almost no one, but if you need, we can through various channels to understand, low visibility, involved in degree is high. So imagine you 'precise customers' search through the network to you, want to try your products, so big a mattress can't send him the past to try?

the successful brands, are all online, hereinafter referred to as O2O mode. Enterprises want to achieve long-term development, need not only on the B2C sales products, but set up a long-term brand optimization process.

the industry recently some mattress brand offline experience pavilion mattress 'free trial' activities, that is worth reference, especially now is fiercely intelligent mattress. Consumers in the unknown curiosity enough to drive them to experience pavilion experience a high quality sleep, activity merchants monologues, merchants very want to say: 'not afraid you don't believe, afraid you don't come. '

think warm prompt: ning mattress buy mattress, attentively, 'mattress with low degree of attention and highly involved in features, is doomed to be experience strong a product'; At the same time, the mattress enterprises also need to pay attention to online and offline promotion, completes the O2O mode.