Thetha ngokubaluleka kwemowudi yoomatrasi ye-O2O

Ukuphucula kancinane iimfuno zomgangatho wokulala kwabantu, umatrasi uye wathandwa ngakumbi, abantu abaninzi abanangxaki yokuchitha amashumi amawaka eeyuan ukuze bathenge umatrasi othambileyo. Ngokwezibalo, ngo-2015 abenzi bomandlalo basekhaya, phantse iwaka lemveliso yemveliso yokulala ingaphezulu kwe-100 leebhiliyoni, kodwa kuphela kwasebusaneni bayo, ishishini loomatrasi liphezulu kwi-10 yeshishini loomatrasi kuphela libalelwa kwi-12% yemarike, ebonisa amandla emarike yomandlalo inkulu kakhulu.

Umandlalo wemarike yasekhaya, ngaphandle kwamathandabuzo, ukuqala kwisiqingatha sesibini sika-2013, ishishini lasekhaya elijongene novavanyo lwemarike, kuphela ishishini loomatrasi liyenyuka ngokukhawuleza. Ukuphenjelelwa ngamayeza emveli aseTshayina abathengi baseTshayina bakhetha ngakumbi ibhedi enzima, emva kweminyaka eli-10 ukulima imarike ye-hammock, emva kwe-80, kunye ne-90 yathandana ne-hammock. Bona: uhlalutyo lwethemba loshishino lwematrasi yasekhaya

ishishini ifenitshala yemveli inikwa ngqangi kunye nemveliso line kunye neentengiso, xa uthungelwano ingathandwa, abantu bathenga imifuno emarikeni, ukuthenga iimpahla kwisitrato sabahambi ngeenyawo, ukuthenga iimveliso zasekhaya kudederhu lweevenkile. Ekuphuhlisweni ngamandla kwexesha le-Intanethi, nangona kunjalo, ukunika ingxelo yesabelo semarike esithe kratya, kuphela yivenkile akwanelanga, amajelo okuthengisa kufuneka ahlukaniswe, uninzi lwamashishini uphawu lwasekhaya lube ngumbane.

Iimveliso ze-Intanethi ze-B2C zeqonga zibonakala kakhulu, uphawu lunokuthembeka okwaneleyo, abantu abaninzi bahambisa nje umnwe unokuthenga umatrasi, ngokucacileyo i-matrasi yokuthengisa kwi-intanethi inesici sokukhulula.

kutheni imodeli yoomatrasi i-O2O ibalulekile?

umatrasi ngaphezu FMCG kushishino, ibeka phambi kweqonga B2C unako ukuguqula umoya kunye namaza ngaphandle kwe-intanethi uphawu uye wakha ulwazi olwaneleyo umatrasi, umandlalo ishishini ukukhuthazwa intanethi ngexesha elinye kufuneka offline amava pavilion njengenkxaso.

umatrasi le nto, phantse akukho mntu, kodwa ukuba ufuna, sinako ngokusebenzisa imijelo ezahlukeneyo ukuqonda, ukubonakala eliphantsi, inxaxheba isidanga liphezulu. Ke khawufane ucinge 'ukukhangela abathengi abachanekileyo' kwinethiwekhi ukuya kuwe, ufuna ukuzama iimveliso zakho, umandlalo omkhulu awukwazi ukumthumela ixesha elidlulileyo ukuba azame?

Iibrendi eziphumeleleyo, zonke zikwi-intanethi, ezibizwa ngokuba yi-O2O mode. Amashishini afuna ukufezekisa uphuhliso lwexesha elide, akufuneki kuphela kwiimveliso zokuthengisa ze-B2C, kodwa ukuseta inkqubo yokuphucula uphawu lwexesha elide.

ishishini kutshanje uhlobo lomandlalo olungekho kwi-intanethi lwamava kwi-pavilion 'imisebenzi yovavanyo lwasimahla', ekufanele ukuba ireferensiswe, ngakumbi ngoku ngumandlalo okrelekrele. Abathengi kumdla ongaziwayo ngokwaneleyo ukubaqhubela ukuba bafumane amava kwi-pavilion umgangatho ophezulu wokulala, abathengisi bemisebenzi ye-monologues, abarhwebi bafuna kakhulu ukuthi: 'Ningoyiki ningakholelwa, nisoyika ukuba ningezi. '

cinga ngokukhawuleza okufudumeleyo: umatrasi uthenge umatrasi, ngenyameko, 'umatrasi oneqondo eliphantsi lengqalelo kwaye ubandakanyeke kakhulu kwiimpawu, ugwetyelwe ukuba namava omelele imveliso'; Kwangelo xesha, amashishini oomatrasi nawo kufuneka anikele ingqalelo kwintengiso ye-intanethi kunye ne-offline, agqibezela imowudi ye-O2O.