Ka hadal muhiimadda warshadaha joodariga O2O

Si tartiib tartiib ah u wanaaji shuruudaha tayada hurdada ee dadka, joodariga ayaa noqday mid aad u caan ah, dad badan ayaan ka fikirin inay ku qaataan tobanaan kun oo yuan si ay u iibsadaan joodari jilicsan oo raaxo leh. Marka loo eego tirakoobyada, sanadka 2015-ka soo saareyaasha joodariga gudaha, ku dhawaad kun kun oo badeecado hurdo ah cabirka warshadaha ee in ka badan 100 bilyan, laakiin kaliya caruurnimadiisa, warshadaha joodariga 10ka shirkadood ee ugu sareeya joodariga ayaa kaliya lagu xisaabiyay 12% suuqa, taasoo muujineysa awooda suuqa joodariga waa mid aad u weyn.

Awoodda suuqa joodariga gudaha, shaki la'aan, laga bilaabo qeybtii labaad ee 2013, warshadaha qoysku waxay wajahayaan tijaabada suuqa, kaliya warshadaha joodariga ayaa si degdeg ah u kacaya. Saamayn ku leh dawo dhaqameedka Shiinaha Macaamiisha Shiineeska ah ayaa aad u door bida sariir adag, ka dib ku dhawaad ​​10 sano beerashada suuqa hammock, ka dib 80, iyo 90 ayaa ku dhacay jacaylka hammock. Fiiri: falanqaynta rajada suuqa ee warshadaha joodariga gudaha

Warshadaha alaabta guriga ee dhaqameedka ayaa mudnaanta la siiyaa wax soo saarka khadka iyo iibinta, marka shabakadu aysan caan ahayn, dadku waxay u iibsadaan khudaar si ay suuqa u iibsadaan, waxay u iibsadaan dharka wadada lugeynaya, si ay u iibsadaan alaabta guriga si ay u iibsadaan suuqa ganacsiga. Si kastaba ha ahaatee, horumarinta xoogga leh ee xilliga internetka, si kastaba ha ahaatee, si loo xisaabiyo saamiyo badan oo suuq ah, kaliya dukaanka kuma filna, kanaalka iibka waa in la kala duwaniyaa, ganacsiyo badan oo qoyska ah oo koronto ah.

Waxyaalaha iibka internetka ee B2C saamaynta madal waa mid aad u muuqata, calaamaddu waxay leedahay kalsooni ku filan, dad badan oo farta ku dhaqdhaqaajiya waxay iibsan karaan joodariga, si cad joodariga iibka ee internetka ayaa leh muuqaal soo furashada.

waa maxay sababta warshadaha joodariga O2O model muhiim ah?

joodariga ka badan warshadaha FMCG, dhigaysa hor ee madal B2C soo jeedin karaa dabaysha iyo hirarka waa offline brand dhisay wacyi ku filan ee joodariga, horumarinta warshadaha joodariga online waqti isku mid ah waa in offline waayo-aragnimo pavilion taageero.

joodariga alaabta this, ku dhawaad qofna, laakiin haddii aad u baahan tahay, waxaan awoodnaa iyada oo loo marayo channels kala duwan si ay u fahmaan, muuqaal hoose, ku lug shahaado waa sare. Haddaba qiyaas in aad 'macmiisha saxda ah' ka baadhayaan shabakadda adiga, aad rabto in aad tijaabiso alaabtaada, sidaas darteed joodariga weyn uma diri karo wixii la soo dhaafay si uu isugu dayo?

Noocyada guusha leh, dhamaantood waa online, ka dib waxaa loo tixraacaa qaabka O2O. Shirkaduhu waxay rabaan inay gaaraan horumar mustaqbalka fog ah, uma baahna oo keliya alaabada iibka B2C, laakiin waxay dejiyaan habka wanaajinta astaanta muddada-dheer.

warshadaha dhawaanahan qaar ka mid ah joodariga khadka tooska ah waxay khibrad u leeyihiin hawlaha joodariga 'tijaabada bilaashka ah', taas oo mudan in la tixraaco, gaar ahaan hadda waa furaash caqli badan. Macaamiisha ee xiisaha aan la garanayn oo ku filan in ay u kaxeeyaan in ay la kulmaan Pavilion waayo-aragnimo hurdo tayo sare leh, ganacsiga firfircoon monologues, baayacmushtarka aad u doonaya in ay yidhaahdaan: 'ma ka baqin inaadan rumaysan, ka baqin inaadan iman. '

Ka fakar degdeg diirimaad: joodariga ning iibso furaash, si feejigan, ' furaash leh feejignaan hoose oo aad ugu lug leh sifooyinku, waxa uu go'aansaday in uu waayo-aragnimo u yeesho badeeco xooggan'; Isla mar ahaantaana, shirkadaha furaashku waxay sidoo kale u baahan yihiin inay fiiro gaar ah u yeeshaan xayeysiinta khadka tooska ah iyo khadka tooska ah, waxay dhammaystiraan habka O2O