Khuluma mayelana nemodi ye-O2O yemboni kamatilasi

Kancane kancane ngcono izidingo zekhwalithi yokulala kwabantu, umatilasi usudume kakhulu, abantu abaningi abanankinga nokuchitha amashumi ezinkulungwane zama-yuan ukuze bathenge umatilasi othambile othokomele. Ngokwezibalo, ngo-2015 abakhiqizi bakamatilasi basekhaya, cishe inkulungwane yemboni yemikhiqizo yokulala engaphezu kwezigidigidi eziyi-100, kodwa kuphela lapho isencane, imboni kamatilasi ephezulu eyi-10 yabalelwa ku-12% kuphela wemakethe, okubonisa amandla emakethe kamatilasi kukhulu.

Amandla emakethe kamatilasi wasekhaya, ngokungangabazeki, kusukela engxenyeni yesibili ka-2013, imboni yasendlini ibhekene nokuhlolwa kwemakethe, imboni kamatilasi kuphela ikhuphuka ngokushesha. Bethonywe umuthi wendabuko wamaShayina abathengi baseShayina bakhetha kakhulu umbhede oqinile, ngemuva kweminyaka ecishe ibe ngu-10 ukutshalwa kwemakethe ye-hammock, ngemuva kwama-80, kanye nama-90 athandana ne-hammock. Bheka: ukuhlaziywa kwemakethe yemakethe kamatilasi wasekhaya

imboni yefenisha yendabuko inikezwa kuqala ukukhiqizwa kwemigqa nokudayiswa, lapho inethiwekhi ingadumile, abantu bathenga imifino ukuze bamakethe, bathenge izingubo zokugqoka kumgwaqo wabahamba ngezinyawo, ukuthenga imikhiqizo yasendlini enxanxatheleni yezitolo. Ekuthuthukisweni okunamandla kwenkathi ye-inthanethi, nokho, ukulandisa ngesabelo semakethe esengeziwe, kuphela yisitolo akwanele, iziteshi zokuthengisa kufanele zihlukaniswe, amabhizinisi amaningi ohlobo lwasekhaya abe ngugesi.

umphumela weplathifomu yemikhiqizo ye-inthanethi ye-B2C ubonakala kakhulu, uhlobo lunokuthembeka okwanele, abantu abaningi bavele bahambise umunwe bangathenga umatilasi, ngokusobala umatilasi wokuthengisa we-inthanethi unesici esihlengayo.

kungani imodeli kamatilasi i-O2O ibalulekile?

umatilasi ukwedlula imboni ye-FMCG, ibeka phambi kwenkundla ye-B2C ingavula umoya namagagasi angaxhunyiwe ku-inthanethi brand yakhele ukuqwashisa okwanele komatilasi, ukukhuthazwa kwembonini kamatilasi ku-inthanethi ngesikhathi esifanayo kufanele kube inkundla yesipiliyoni engaxhunyiwe ku-inthanethi njengokwesekwa.

umatilasi le nto, cishe akekho, kodwa uma udinga, singakwazi ngokusebenzisa imigudu ehlukahlukene ukuqonda, ukubonakala low, abathintekayo degree liphezulu. Ngakho-ke cabanga ukuthi usesha 'amakhasimende anembile' kunethiwekhi eza kuwe, ufuna ukuzama imikhiqizo yakho, umatilasi omkhulu kangaka awukwazi ukumthumela okwedlule ukuze azame?

imikhiqizo ephumelelayo, yonke iku-inthanethi, kamuva ebizwa ngokuthi imodi ye-O2O. Amabhizinisi afuna ukuzuza intuthuko yesikhathi eside, awadingi nje kuphela imikhiqizo yokuthengisa ye-B2C, kodwa amise inqubo yesikhathi eside yomkhiqizo womkhiqizo.

imboni muva nje uhlobo lukamatilasi olungaxhunyiwe ku-inthanethi lwemisebenzi 'yesivivinyo samahhala' se-pavilion, okufanele sibhekisele kuso, ikakhulukazi manje umatilasi ohlakaniphe kakhulu. Abathengi abanelukuluku lokwazi elingaziwa ngokwanele ukuba babaqhubele ukuzwa i-pavilion bethola ubuthongo bekhwalithi ephezulu, abathengisi bomsebenzi abakhuluma nge-monologues, abathengisi bafuna ukusho ukuthi: 'ungesabi ukuthi awukholwa, wesaba ukuthi ungezi. '

cabanga ukwazisa okufudumele: umatilasi we-ning uthenga umatilasi, ngokucophelela, 'umatilasi onokunaka okuphansi futhi uhileleke kakhulu ezicini, ufanelwe ukuba nolwazi oluqinile njengomkhiqizo'; Ngasikhathi sinye, amabhizinisi omatilasi nawo adinga ukunaka ukukhushulwa okuku-inthanethi nokungaxhunyiwe ku-inthanethi, aqeda imodi ye-O2O.