Mattress companies play with sensory marketing

With the development of the times, traditional marketing methods can no longer attract the attention of consumers, and mattress companies need to actively develop new marketing methods. Using the senses of sight, hearing, touch, taste, and smell of the human body, it develops experiential sales that delight people with 'color', move with 'sound', appeal with 'taste', and touch with 'sentiment'. Participate in it and effectively mobilize consumers’ desire to buy. This kind of sensory marketing mattress enterprise may be a try.

　　 Sensory marketing-new marketing methods derived from the needs of the times

　　 Today, the market is full of similar brands, products and services. As social culture becomes more and more focused on individualization, emphasizing experience-based, functional attributes and product benefits are no longer sufficient to attract and conquer customers. In this regard, in the mattress industry, mattress companies can use the five human senses-sight, smell, taste, hearing and touch to influence consumers, sound the horn of the new marketing era, and conduct sensory marketing.

　　The goal of sensory marketing is to create a sense of perceptual experience, which is to create sensory experience through sight, hearing, touch, taste and smell. Sensory marketing can be used to distinguish the identification of the company and the product, trigger customers' purchase motivation and increase the added value of the product. Sensory marketing is more suitable for some traditional industries. For example, physical stores, shopping malls, etc. are easily felt by users with sight, hearing, touch, and taste. This marketing method can effectively gather user acceptance of the brand and drive sales. Mattress companies may wish to try sensory marketing in the early stage. Brand promotion.

　　Customer-the core consideration of the sensory marketing of mattress companies

　　 Mattress companies need to think about what sensory marketing they want to express. Once the goal is determined, all sensory marketing strategies and developments will be carried out around this goal in the future. Specific sounds and vibrations will affect the user's emotions, including the tone, frequency, number and duration of the user's speech. Enterprises should make full use of this to ensure the best combination of advertising and specific sensory marketing.

　　Of course, companies also need to think about how marketing content can attract target users on mobile devices. At present, mobile marketing and advertising technologies have advanced by leaps and bounds, and the entire market still has great potential to tap. Due to the particularity of mobile devices, this requires mattress companies to conduct marketing in a special way. The ultimate goal of mobile marketing should be to provide users with good application scenarios and experiences to stimulate consumption. Therefore, companies should consider sensory marketing. How to use this feature to combine products or services with mobile devices in a more fascinating way.

In short, all marketing activities of mattress companies should take customers as the core, and create value for customers as the core, so that marketing itself becomes a targeted recommendation and value service, which truly realizes the integration of service and marketing, and allows enterprises and customers Achieve a win-win situation.

Keep in mind the skills to make the mattress franchise stride towards success

Before entering the mattress franchise store, does the dealer know the necessary operating methods? Before the actual opening of the store, if you can grasp the relevant theories of the mattress franchise store, can you correctly operate the mattress franchise store and obtain good profits. So, what are the first skills to master? Which skills will help the mattress franchise store to succeed?

　　 1. Dealers must have an indomitable attitude

Money is not so easy to make. We often look at others making money as if it is easy. When we do it ourselves, why is it so difficult? Haha, it is normal. You only see the surface, the hardship and hardship behind others are not. It will be exposed to you. Therefore, the future is bright and the road is tortuous. As long as there is hope, don't give up lightly. Maybe if you persist, you will succeed.

　　2, whether the distributor should partner or not

　　 As the saying goes, it is better to raise a chicken yourself than to raise a cow in partnership. There are too many troubles and disputes in partnership. After all, people are selfish. Even between father and son, brothers, it is not easy to talk about money. and so. The first choice is to do it yourself. It is necessary to do it yourself at the beginning.

　　3, dealers must be prepared for funds

　　 Make a good fund budget. You must have a plan. If you don't have a plan, you will find that there is no money when you need to do business. It turns out that the money is spent on irrelevant places. In the initial stage of entrepreneurship, the funds are generally not too much. Good steel must be spent on the blade. The words hard work must be kept in mind. The entrepreneurial stage has not yet reached the time to enjoy it.

Therefore, for dealers who invest in mattress stores, when operating this project, they have correctly mastered the skills of this project to succeed in the market, then this project has developed in the market, that is, it can easily Gaining wealth. The above three aspects are the analysis made. In fact, if the dealer wants to obtain wealth, then the correct business address before investing in this project is also very important. Grasp these skills, mattress franchise can stride towards success!

Mattress companies should think from the perspective of consumers

　At present, consumers' consumption concepts are undergoing earth-shaking changes. If mattress companies want to retain consumers in the fierce competition, they must proceed from multiple perspectives and fully meet consumer needs. At present, many products that do not incorporate innovative concepts have been eliminated. If mattress companies want to occupy a more favorable market position, they must put new elements and new concepts in place and think from the perspective of consumers.

　　 Mattress companies need to meet consumer needs from multiple angles

　　 At present, the development of the mattress industry is affected by the economic environment at home and abroad. There are indeed some problems, and the overall market is not satisfactory. However, the worse the environment, the harder the industry and enterprises must work to develop products from a market perspective to meet the diverse needs of consumers. This is the trend of industry development. Only by better creating green and environmentally friendly mattresses can they cater to consumers. The psychology of combining product positioning with corporate development and rapid development.

　　 Put the new elements and new concepts into practice, the long-term development of the enterprise

　　The new concept of industry development also requires and affects the development of the entire domestic mattress industry from more levels. From the perspective of product performance, mattress products are required to be safe, intelligent and fashionable; from the perspective of use, attention should be paid to the scientific and healthy consumption and use of mattress products; from the perspective of environmental protection, green production and recycling are emphasized.

　　 And these constantly changing and developing requirements are also motivating mattress companies with ideas and pursuits to continuously improve and improve themselves according to these requirements, create new elements of mattresses, and create a new life in mattresses. Implementing this new concept with new elements has already been reflected in mattress companies. “Faced with the requirements of safety, comfort, intelligence, and fashion of mattress products, many mattress companies in the industry are now innovating in product development and design. This kind of innovation is demonstrated at the Shanghai Kitchen and Bathroom Exhibition. It is prominently manifested in the use of new elements by exhibitors. The continuous emergence of new elements is showing a situation where mattress companies are blooming.' A professional from a home furnishing brand explained.

　　New elements are actually some elements that are naturally produced under the influence of new concepts in the development of the mattress industry. In the face of new fashion trends and market requirements, mattress companies must continue to make adjustments. In general, it is to cater to the needs of consumers and consider them in terms of design and use in order to achieve the development of mattress companies.