Izinkampani zikamatilasi zidlala ngokumaketha kwezinzwa

Ngokuthuthuka kwezikhathi, izindlela zokuthengisa zendabuko azisakwazi ukuheha abathengi, futhi izinkampani zikamatilasi zidinga ukuthuthukisa izindlela ezintsha zokumaketha. Isebenzisa izinzwa zokubona, ukuzwa, ukuthinta, ukunambitha, kanye nephunga lomzimba womuntu, ithuthukisa ukuthengisa okuhlangenwe nakho okujabulisa abantu 'ngombala', ukuhamba 'ngomsindo', ukukhanga 'nokunambitha', nokuthinta 'imizwa'. Bamba iqhaza kuwo futhi uhlanganise ngempumelelo isifiso sabathengi sokuthenga. Lolu hlobo lwebhizinisi lomatilasi lokumaketha lwezinzwa lungaba ukuzama.

Izindlela zokumaketha ezizwelayo-ezintsha ezisuselwe ezidingweni zezikhathi

Namuhla, imakethe igcwele izinhlobo ezifanayo, imikhiqizo kanye nezinsizakalo. Njengoba isiko lenhlalo liya ngokuya ligxila ekwenzeni umuntu ngamunye, ukugcizelela okusekelwe kokuhlangenwe nakho, izici zokusebenza nezinzuzo zomkhiqizo akusanele ukuheha nokunqoba amakhasimende. Ngokuphathelene nalokhu, embonini kamatilasi, izinkampani zikamatilasi zingasebenzisa izinzwa zomuntu ezinhlanu—ukubona, ukuhogela, ukunambitha, ukuzwa nokuthinta ukuze zithonye abathengi, zizwakalise uphondo lwenkathi entsha yokumaketha, futhi zenze ukumaketha kwezinzwa.

Umgomo wokumaketha kwezinzwa uwukwakha umuzwa wokuqonda, okuwukudala ulwazi lwezinzwa ngokubona, ukuzwa, ukuthinta, ukunambitha nokuhogela. Ukuthengisa okuzwelayo kungasetshenziswa ukuhlukanisa ukuhlonza inkampani nomkhiqizo, kucuphe ugqozi lokuthenga kwamakhasimende futhi kukhuphule inani elingeziwe lomkhiqizo. Ukumaketha kwezinzwa kufaneleka kakhulu kwezinye izimboni zendabuko. Isibonelo, izitolo ezibonakalayo, izitolo ezinkulu, njll. zizwakala kalula kubasebenzisi ngokubona, ukuzwa, ukuthinta, nokunambitha. Le ndlela yokumaketha ingaqoqa ngempumelelo ukwamukelwa komsebenzisi komkhiqizo futhi iqhube ukuthengisa. Izinkampani zikamatilasi zingafisa ukuzama ukumaketha kwezinzwa ekuqaleni. Ukunyuswa komkhiqizo.

Ikhasimende-ukucatshangelwa okuyisisekelo kokumaketha kwezinzwa kwezinkampani zamacansi

Izinkampani zikamatilasi zidinga ukucabanga ngokuthi yikuphi ukumaketha kwezinzwa ezifuna ukukuveza. Uma umgomo usunqunyiwe, wonke amasu okumaketha kwezinzwa kanye nentuthuko izokwenziwa mayelana nalo mgomo esikhathini esizayo. Imisindo ethile nokudlidliza kuzothinta imizwa yomsebenzisi, okuhlanganisa ithoni, imvamisa, inombolo kanye nobude benkulumo yomsebenzisi. Amabhizinisi kufanele akusebenzise ngokugcwele lokhu ukuze aqinisekise inhlanganisela engcono kakhulu yokukhangisa nokumaketha kwemizwa ethile.

Yiqiniso, izinkampani nazo zidinga ukucabanga ngokuthi okuqukethwe kokumaketha kungabaheha kanjani abasebenzisi abaqondiwe kumadivayisi eselula. Okwamanje, ukuthengisa ngeselula nobuchwepheshe bokukhangisa buthuthuke kakhulu, futhi yonke imakethe isenamandla amakhulu okuthepha. Ngenxa yobuchwepheshe bemishini ephathwayo, lokhu kudinga izinkampani zikamatilasi ukuthi zenze ukumaketha ngendlela ekhethekile. Umgomo omkhulu wokumaketha omakhalekhukhwini kufanele kube ukuhlinzeka abasebenzisi ngezimo ezinhle zohlelo lokusebenza kanye nolwazi oluzogqugquzela ukusetshenziswa. Ngakho-ke, izinkampani kufanele zicabangele ukumaketha kwezinzwa. Indlela yokusebenzisa lesi sici ukuhlanganisa imikhiqizo noma amasevisi namadivayisi eselula ngendlela ethakazelisa kakhudlwana.

Ngamafuphi, yonke imisebenzi yokumaketha yezinkampani zamacansi kufanele ithathe amakhasimende njengomgogodla, futhi idale inani kumakhasimende njengomgogodla, ukuze ukumaketha ngokwakho kube isincomo esihlosiwe kanye nesevisi yenani, eqaphela ngempela ukuhlanganiswa kwesevisi nokumaketha, futhi ivumela amabhizinisi namakhasimende Ukuzuza isimo sokuwina-win.

Khumbula amakhono okwenza i-franchise kamatilasi iqhubekele phambili empumelelweni

Ngaphambi kokungena esitolo se-franchise sikamatilasi, ingabe umthengisi uyazazi izindlela zokusebenza ezidingekayo? Ngaphambi kokuvulwa kwangempela kwesitolo, uma ukwazi ukubamba amathiyori afanelekile esitolo se-franchise sikamatilasi, ungakwazi yini ukusebenzisa isitolo sama-franchise sikamatilasi ngendlela efanele futhi uthole inzuzo enhle. Ngakho-ke, yimaphi amakhono okuqala okufanele uwafunde? Yimaphi amakhono azosiza isitolo sama-matress franchise ukuthi siphumelele?

　　 1. Abathengisi kumele babe nesimo sengqondo sokungabekezeli

Imali akulula kangako ukuyenza. Sivame ukubheka abanye ukwenza imali sengathi kulula. Lapho sizenzela thina, kungani kunzima kangaka? Haha, kujwayelekile. Ubona ubuso kuphela, ubunzima nobunzima obungemuva kwabanye akubona. Kuzovezwa kuwena. Ngakho-ke, ikusasa liqhakazile futhi umgwaqo unzima. Inqobo nje uma ithemba lisekhona, ungalilahli ithemba. Mhlawumbe uma uphikelela, uzophumelela.

2, noma ngabe umsabalalisi kufanele abambisane noma cha

Njengoba isisho sithi, kungcono ukufuya inkukhu ngokwakho kunokuba ufuye inkomo ngokubambisana. Kunezinkinga nezingxabano eziningi kakhulu ngokubambisana. Phela abantu bayazicabangela bona. Ngisho phakathi kukababa nendodana, abafowethu, akulula ukukhuluma ngemali. manje. Isinqumo sokuqala ukwenza ngokwakho. Kudingeka ukwenze ngokwakho ekuqaleni.

3, abathengisi kumele balungele imali

Yenza isabelomali esihle sesikhwama. Kufanele ube nohlelo. Uma ungenalo uhlelo uzothola ukuthi ayikho imali uma udinga ukwenza ibhizinisi. Kuvele ukuthi imali isetshenziswa ezindaweni ezingabalulekile. Esigabeni sokuqala sebhizinisi, izimali ngokuvamile aziningi kakhulu. Insimbi enhle kufanele isetshenziswe ku-blade. Amagama okusebenza kanzima kufanele agcinwe engqondweni. Isigaba samabhizinisi asikafinyeleli esikhathini sokusijabulela.

Ngakho-ke, kubathengisi abatshala imali ezitolo zama-mattress, lapho besebenzisa le phrojekthi, baye baqonda kahle amakhono ale phrojekthi ukuze baphumelele emakethe, khona-ke le phrojekthi iye yathuthukiswa emakethe, okungukuthi, ingakwazi kalula Ukuzuza ingcebo. Lezi zici ezintathu ezingenhla ziwukuhlaziya okwenziwe. Eqinisweni, uma umdayisi efuna ukuthola ingcebo, ikheli lebhizinisi elifanele ngaphambi kokutshala imali kule phrojekthi nalo libaluleke kakhulu. Bamba lawa makhono, i-franchise kamatilasi ingadlulela empumelelweni!

Izinkampani zikamatilasi kufanele zicabange ngombono wabathengi

Njengamanje, imiqondo yokusetshenziswa kwabathengi iba nezinguquko ezishaqisayo. Uma izinkampani zikamatilasi zifuna ukugcina abathengi emqhudelwaneni oshubile, kufanele ziqhubeke zisuka emibonweni eminingi futhi zihlangabezane ngokugcwele nezidingo zabathengi. Njengamanje, imikhiqizo eminingi engafaki imiqondo emisha isusiwe. Uma izinkampani zikamatilasi zifuna ukuthatha isikhundla semakethe esivumayo, kufanele zibeke izinto ezintsha nemiqondo emisha endaweni futhi zicabange ngombono wabathengi.

Izinkampani zikamatilasi zidinga ukuhlangabezana nezidingo zabathengi ngama-engeli amaningi

Njengamanje, ukuthuthukiswa kwemboni kamatilasi kuthinteka esimweni somnotho ekhaya naphesheya. Kukhona ngempela ezinye izinkinga, futhi imakethe iyonke ayigculisi. Kodwa-ke, lapho isimo sibi kakhulu, imboni kanye namabhizinisi kumele basebenze kanzima ukuthuthukisa imikhiqizo ngombono wemakethe ukuze kuhlangatshezwane nezidingo ezihlukahlukene zabathengi. Lona umkhuba wokuthuthukiswa kwezimboni. Kuphela ngokwakha kangcono omatilasi abaluhlaza futhi abavumelana nemvelo lapho bengakwazi ukubhekelela abathengi. I-psychology yokuhlanganisa ukuma komkhiqizo nokuthuthukiswa kwebhizinisi kanye nentuthuko esheshayo.

Faka izici ezintsha nemiqondo emisha ekusebenzeni, ukuthuthukiswa kwebhizinisi kwesikhathi eside

Umqondo omusha wokuthuthukiswa kwemboni nawo udinga futhi uthinte ukuthuthukiswa kwayo yonke imboni kamatilasi yasekhaya kusuka emazingeni engeziwe. Ngokombono wokusebenza komkhiqizo, imikhiqizo kamatilasi idingeka ukuthi iphephe, ihlakaniphe futhi ibe nemfashini; ngokombono wokusetshenziswa, kufanele kuqashelwe ukusetshenziswa kwesayensi nokunempilo kanye nokusetshenziswa kwemikhiqizo kamatilasi; ngokombono wokuvikelwa kwemvelo, ukukhiqizwa okuluhlaza kanye nokugaywa kabusha kuyagcizelelwa.

Futhi lezi zidingo ezishintshayo nezithuthukayo nazo zigqugquzela izinkampani zikamatilasi ngemibono nezinto eziziphishekelayo ukuthi ziqhubeke zizithuthukisa futhi zizithuthukise ngokwalezi zidingo, zenze izinto ezintsha zomatilasi, zidale impilo entsha komatilasi. Ukusebenzisa lo mqondo omusha ngezinto ezintsha sekuvele kubonakala ezinkampanini zamacansi. “Njengoba zibhekene nezidingo zokuphepha, ukunethezeka, ubuhlakani, kanye nemfashini yemikhiqizo kamatilasi, izinkampani zikamatilasi eziningi embonini sezisungula izinto ezintsha ekuthuthukisweni nasekuklanyweni kwemikhiqizo. Lolu hlobo lokusungula luboniswa e-Shanghai Kitchen and Bathroom Exhibition. Ibonakala ngokugqamile ekusetshenzisweni kwezinto ezintsha ngababukisi. Ukuvela okuqhubekayo kwezinto ezintsha kukhombisa isimo lapho izinkampani zomatilasi ziqhakaza.' Uchwepheshe ovela kumkhiqizo wefenisha yasekhaya wachaza.

Izakhi ezintsha ziyizici ezikhiqizwa ngokwemvelo ngaphansi kwethonya lemiqondo emisha ekuthuthukisweni kwemboni kamatilasi. Ngokubhekana nezitayela ezintsha zemfashini kanye nezidingo zemakethe, izinkampani zikamatilasi kufanele ziqhubeke nokwenza izinguquko. Ngokuvamile, iwukuba ukwanelisa izidingo zabathengi futhi uzicabangele mayelana nokuklama nokusetshenziswa ukuze kuzuzwe ukuthuthukiswa kwezinkampani zamacansi.