British Airways is stepping up its \"bedding arms race\" over the North Atlantic to win back the disappointing business --
The airline hopes that the club\'s new bedding and relaxation kit for the world cabin will help make up for losses from competitors such as Qatar Airlines and Singapore Airlines. The tie-
Working with white companies, including a \"super
Size \"woven blanket with cotton pillow, waist pad, satin trim, duvet and padded mattress-topper.
It is part of a 0. 4 billion upgrade for club BA and first class with \"no tray\" catering and includes pulse point oil, skin-
Conditioning Cream containing vitamin E, jojoba oil and moisturizer.
These changes represent a fierce counterattack against the current highest-rated Middle East and Asian airlines. class services.
Twenty years ago, BA was the first airline to launch flat beds in the business space, but in a recent list of awards, it failed to even rank among the top 20 \"Best Business Class.
Alex Cruz, the company\'s chief executive, acknowledged that,
First Class service lags behind the best service.
BA\'s move follows a similar move by its rival American Airlines, which last month launched a \"premium sleep product\" from a California mattress\"maker Casper.
Earlier this year, United Airlines teamed up with New York department store Saks Fifth Avenue to design bedding for its Polaris Businessclass cabin.
It offers blankets to choose from: quilting duvet or lighter.
Laura Lina Martinoli, director of customer experience at BA, said: \"We want our customers to enjoy snuggling up on board and feeling refreshed and relaxed when they arrive at their destination.
\"I tried out the new bedding on the flagship route from Heathrow to JFK Airport in New York.
In the past, I found the business of BA.
The bed was too hard, the pillows were too small, and the socks, blankets, and toiletries were too well wrapped.
The new kit features a zip case that looks like a delivery service from a white company that people may order.
Inside is a small waist pad that forms its own shape around the lower back.
A blanket, \"Satin --
As BA proudly points out, it provides a complete \"curl\"up-in-front-of-a-movie” feel.
Maybe the most important thing is the mattress.
Topper, this makes the bed not feel like a bench.
Though it\'s not a pocket
In the spring mattress of 38000ft, this is a great improvement.
Most importantly, I did fall asleep.
Somewhere over Newfoundland.
Thank you to a certain extent for the pulse that lavender, weasel and mint rollers give me.