Paper printing and packaging: look from the giant overseas Chinese spring mattress industry concentration path of ascension

2020/04/06
Core point of the spring mattress industry experienced four stages of development, the market size of $8. 8 billion as a typical spring mattress optional consumer goods, spring mattress industry development and economic cycles are closely related in the United States, reviewed the development of the spring mattress, we believe, can be divided into four stages, respectively is budding period, adjustment stage, accelerating development period and mature period. The United States in 2017 spring mattress industry market size is about 87. Maintain annual average 6 $7. 1 billion, the last three years. About 5% of the growth, relatively stable growth. The current us market main popular spring mattress material has four categories, respectively is spring spring mattress, palm spring mattress, latex spring mattress, memory cotton spring mattress. CR5 concentration close to 80%, the spring mattress industry mergers and acquisitions is a main way to improve concentration gradually weakened due to the spring mattress price factors, determines the brand enterprise to the attention of the sleep consumption market space is large, plus the spring mattress, the purpose of consumption has significant consumption characteristics, offline furniture store is the major consumer channels, leading enterprises tend to have strong competitiveness. With the industry reshuffle, the spring mattress industry finally gave birth to a handful of industry leading through acquisitions, is formed of serta and simmons, ripple and the s&p two camps, the market share of the top five manufacturers close to 80%. During the process of mergers and acquisitions, channel, brand value and upgrade the core elements of technological innovation is the leading industry. Spring mattress demand in China over the next three years is expected to be up to 80 billion yuan, can refer to the trajectory from new-home sales industry development scale, accelerated the existing housing renovation and traditional sleep concept innovation factors, such as spring mattress consumer groups scale continues to expand. 2018 - according to the measure In 2020 spring mattress sale in domestic market size for 669. 8. 6 billion yuan, 729. 0. 2 billion yuan, 790. 0 billion yuan, the compound growth rate of 8. 82%. Spring mattress industry, the main brands include mousse, treasure, jalam, xi rimmon ( 603008, shares) And so on. The spring mattress market concentration is low, spring mattress CR5 at about 15%, larger gap with the us market. But because the transformation and upgrading of economic structure in China is facing, and GDP per person is similar to the United States and s, and the spring mattress industry growth is slowing, and most of these factors or will make the spring mattress industry in our country according to the trajectory gradually improve concentration. Family or buy a 23% stake, xi rimmon industry concentration degree is expected to increase in early October this year, family household announcement said the company intends to pay cash, in not less than 15. RMB 20 per share to buy xi rimmon not less than a 23% stake in the purchase price of not less than 13. 8 billion yuan, if the acquisition of a family home will become the first big shareholder xi rimmon. At present still exist uncertainty. Family household spring mattress now account for 13% of revenue, spring mattress to expand business scale, xi rimmon as spring mattress industry one of the leading enterprises, with strong brand influence and channel control ability, if the acquisition will produce strong synergistic effect, will also improve the concentration degree of the spring mattress industry in China. Risk tip: macroeconomic below expectations; Policy risk; Industry competition risk.
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