The mattress market has recently ushered in a new wave of price increases, leading the furniture market with an overall increase of 5% to 10%. Industry analysts believe that this price increase is related to the largest increase in the price of sponge in raw materials. The reporter visited the market and learned that the mattress industry has clearly differentiated, and high-end brands have launched new products to increase prices in disguise, and continue to push up the overall market.
The main material of the mattress is fabric and chemical fiber raw materials. The current price has risen from 2 yuan/m to 5 yuan/m. The price of sponge raw material TDI has doubled due to the impact of international market prices. The price of spring steel, another raw material for mattresses, has also increased. From 3,000 yuan/ton to 4,000 yuan/ton.
Actually, the increase in mattress prices did not just appear this year. It is understood that since 2010, the domestic mattress market has launched the "price increase model", with an average annual price increase of about 5%. The high-end market is developing rapidly, and the retail price has stepped into the original 3000~8000 yuan. In the range of 8000~15000 yuan, the starting price of imported brands is around 10,000 yuan, and the starting price of mid-range products is around 3,000 yuan. This change in the industry structure has little to do with changes in raw material prices, but is more closely related to consumption upgrade trends and increased market capacity.
According to the 2017-2022 China Simmons mattress industry development prospect analysis and development strategy research report, there are currently three major segments in the Chinese mattress market. One is the imported brand segment that has only emerged in the past 10 years. There are currently more than 10 brands. The second segment is national brands, including specialized mattress brands and mattress sub-brands launched by furniture brands. It is understood that the annual shipment volume of a national brand reaches about 2 billion yuan. The third sector is regional brands. At present, every province has at least one well-known mattress brand across the province, and there are several well-known brands in individual developed regions.
In addition, there are still some small mattress manufacturers in the market. Not only did they not benefit from this wave of price increases, they even encountered a huge crisis.
