Mattress made foreign trade export, will kill all the way

Mattress made foreign trade export, kill

mattress to custom make this technology for mattress reduce the transportation cost in long distance, is a revolutionary change. The widespread use of the equipment is also greatly promote the development of the enterprise's export, caused the Leggett & amp; 普拉特- — The mattress giant American company's attention, and offered to buy the equipment of the patent. For dream god at that time, this is a great choice: enterprise bed net exports, just sell patent will not only enhance the withering criticism from foreign competitors forces, still can make himself under a large business. However, morpheus situation finally decided to the price of $three million will buy patent gave the gift company, became one of the largest cases of intellectual property rights transactions. Sell bed mesh compression equipment after the patent, the dream god to do export finished product mattress. Now, it seems, a dream when god's decision is wise, according to yu, general manager of introduced: China's furniture export tax rebate rate all the way down, from 13% to 11%, and then to the current 8%, pure processing is more and more low value-added products, international competitiveness is becoming more and more weak, profit fell sharply. Enterprises must stand in a higher Angle to participate in the international mattress in the 'game', only in this way can the limitless extension of rushes out a development path. In addition, as one of the earliest enterprises export mattress, the dream god since 1997 and do OEM for foreign brands, but the dream god was satisfied with the low level of 'mechanical' processing, and ultimately unfair profit distribution, decided to convert role, dream god determines the highest goal: to build the world's highest level of professional mattress enterprise, from 'migrant workers' turn to 'the boss'. In 1997, is a dream god opened his own shop in Houston, followed the dream god branch, as one of the earliest Chinese brands to enter the United States. After several years of operation, the dream god brand recognised by more and more americans, with Chinese brands on the market place. But, the dream is not satisfied with the god, because of its central branch is located in Houston in the United States, transportation and information transfer are not very convenient, goes against the enterprise for the grand goal of the national market. Dream god will be the United States in 2004 branch moved to San Francisco, bigger development space, the latest in a series of brand expansion abroad. Dream god brand overseas construction also has its own unique ideas. Yu Ting introduction, according to the general manager to operate foreign trade was born, he have a deep understanding and grasp of the us market, American cultural background need god to adapt and integrated into the dreams, the same dream god enterprise culture of China also need to be effectively passed to the United States, as a result, the American branch of the dream god and stores hired whites do sales, so that American consumers can trust and recognition of the dream god more quickly. The next step, the dream god extends to the east of America, strengthening brand publicity, the furniture in the United States the largest furniture today magazine on effective advertising. At present, the dream of god stores have determined, Dallas, Miami container has been issued.