It\'s hard to imagine a factory encouraging workers to relax now, but that\'s the story of E. S. Kluft Co.
One of the world\'s top luxury bedding brands, handmade mattresses take a few days and cost more than some limo.
\"We like to say that we pay our people to slow them down,\" said David M . \"
Binke, 55, ceo of E. S.
Kluft, which has created some of the most unique sleeping surfaces on Earth under the brand Kluft and Aireloom.
\"Our mattress is two to two times longer than the standard mattress we compete.
\"Kluft operates more than 15% of the mattress market price range, which is the\" premium sleep \"category, but it doesn\'t even come close to the most expensive price.
For example, Hastens, a Swedish bedding company, sells for $49,500 or more. A top-of-the-
Handmade king line
Kluft size outside the luxury Palace (
Have a choice of plush, sturdy or in)
According to Bloomingdale\'s website, the price is about $36,200.
By contrast, the BMW 3-series sedan starts at $32,950 and the Audi A4 2015 starts at $35,500.
In contrast, Bink is not bothered.
\"If you commute a long time, you may spend an hour in the car,\" Bink said . \".
\"You will spend the third time in your life in bed.
\"Director of Marketing and Product Development of the company --and self-
Description \"mattress geek \"-I.
David Long said he came to Kluft because he was getting tired of other mattress companies that focused primarily on productivity and profit margins.
This is not the case with Kluft, Long said, joking, \"we may be the most efficient factory in the United States.
\"Kluft was founded in 2004, but its roots date back to the Aireloom brand created in 1949, with 200 employees at its Rancho Cucamonga and Penn manufacturing plants. The U. S.
Executives said the mattress industry was hit hard by the recession, but Kluft avoided the economic collapse, in part because the company expanded its sales outside of California, find customers in other parts of the country who are willing to pay the most for a good night\'s sleep.
Bink said revenue grew 20% last year and is expected to exceed $75 million this year, a record high.
Kluft competes at the top of $7. 5-billion-a-
In the mattress industry, sales of premium mattresses accounted for 21% of sales.
Flex Group, Spain\'s new owner of one of the world\'s largest bedding manufacturers, plans to expand further.
The company completed the E. S.
Kluft enters the UK for an undisclosed amount, which already has one of the oldest luxury bedding brands in the UK, Vi-
Spring was established in 1901.
Flex Group recently launched an advertising campaign
California atmosphere for overseas customers.
An Aireloom ad features waves breaking into perfect curl on a mattress with the words \"California Design\"Handmade.
Many customers want American.
Bink said: \"It is a commodity.
\"People have a high opinion of it and think it is of higher quality.
\"Currently, Kluft\'s international business accounts for only 1% to 2% of sales, but the strategy is to make it a more important part of the business.
Kluft recently filled a new position as vice president of international sales.
\"We think about 10% of total sales will be in two years,\" Binke said. \"then 15% to 18% will be in the next five years, depending on how fast and growing.
We\'re going everywhere.
We see Asia as our biggest opportunity.
\"The mattress made by Kluft is very comfortable and the sales staff sometimes have to be trained to resist the urge to tell potential buyers to finally get up and buy the damn thing.
During Reagan\'s reign, the Aireloom mattress eventually appeared in every bedroom in the White House.
Others are the golden age of Frank Sinatra and Hollywood actress Rita Haworth.
Comedian Alan degenis has a custom. designed Kluft.
Sleeping is not always the key.
On 1969, John Lennon, a former Beatles member, and his wife Yoko Ono held a two-week counter
Vietnam War bed
\"For Peace\" activity on Aireloom mattress. E. S.
Kluft will sell about 100,000 mattresses and foundations this year, and the top will sell about a dozen a month for up to three days, mainly hand-made. Its less-
Expensive brands, such as Aireloom queen, which starts at about $2,000, can be produced in two to three hours.
A high top
The End Kluft mattress may include a layer of Pima cotton flower cloth spun from Belgium, a special form of cotton that accounts for only 3% of all cotton in the United StatesS. production.
It is most often found in high-end products because it can be woven into softer, finer and more luxurious fabrics.
Jaka fabric describes a process of incorporating the decorative design into the fabric, rather than dyeing or printing on the fabric.
Next is 10 pounds of cashmere, mohair hair from Angora goats, silk and luxurious New Zealand wool that will suck away moisture and place the sleeper in the cradle.
Other layers follow, including more bio-foam shaped like giant egg boxes to provide air circulation.
The natural latex layer helps ensure that the movement of one sleeper is not felt by another sleeper.
An organic felt was also used to help the mattress breathe.
More expensive models can include horse hair and can also allow the mattress to breathe.
Horse hair is hypoallergenic and repels annoying creatures like mites, helping the mattress feel resilient and remove moisture, including sweating at night.
It also does not compress like cheap material.
\"It\'s a different kind of hardening agent, not like foam or cotton, it\'s a sense of death,\" Long said . \".
\"Ma Mao has a curl and pushes up.
This is our first three models at Kluft in Bloomingdale.
\"There is a bio-morphological layer at the bottom of the bed.
There are as many as 2,000 separate coils on it, which are used in box springs made on site.
The rope that each coil is repeatedly wrapped together is the Italian hemp rope.
\"When you see a lot of manual work done, we don\'t use any cheap parts, we produce our own bed springs, and the cost is going up that way.
\"That\'s how you get better sleep and better retail products,\" Binke said . \".
This process starts with two parts of 105,000-square-
Foot ranch at the kucamenga factory.
One is the sewing part, such as the cover.
The other is the part of the coil that makes the spring individually packed.
Unlike the traditional mattress manufacturing, it can take two and a half hours to sew alone, and the traditional mattress manufacturing takes only 30 minutes to complete the sewing.
Ronald Bruno, chief operating officer, said the company would never let the mattress go public until it went public.
\"Quality is our number one.
\"Priority,\" Bruno said . \".
\"Even if the efficiency is slightly lower, do so. \"ronald. white@latimes.
