I-Mattress Firm yokuQalisa nge-Intanethi-kuphela \'Ibhedi yamaphupha\'

Inkampani ephethe iMattress, phantse iminyaka engama-30-
Ikhonkco elidala lokuthengisa libone impumelelo yokuqalisa ibhedi kunye ne-millennials kwaye ifuna ukuthatha inyathelo.
Inkampani isungula umatrasi obizwa ngokuba yiDream Bed, eza kuthengiswa kwiwebhusayithi ezinikeleyo ifuna ukukhuphisana ne-e-commerce.
Inkampani yeshishini efana neCasper Sleep
Imveliso iya kuqala ngo-Oktobha.
1, injongo ngqo 20-okanye 30-
Abathengi ababhukisha iibhedi kwi-Intanethi sele bekhululekile.
NjengoCasper, iinkampani zoomatrasi zithengisa le mveliso ngaphantsi kwe-1,000 yeedola kwaye zibonelela ngenkxaso-mali
Ukuqinisekiswa ngasemva kunceda ukuthomalalisa inkxalabo malunga nokuthenga umatrasi ngaphandle kokuvavanya kuqala.
Ibhedi yephupha inomandlalo wegwebu onokuqengqeleka kwibhokisi ukwenza uthutho lube lula.
Ukongeza ekwandisweni kweemillennials, kukho imvakalelo --inxalenye elungileyo.
Kwiindlela ezisetyenziswa zizihlangu zikaThomas kunye nezinye iziqalo, inkampani yoomatrasi iya kunika ibhedi enye kwibhedi nganye eyithengisayo.
"Siyazi ukuba abathengi beminyaka eyiwaka bafuna ukubona umhlaba ungcono kunokuba bazuze ilifa," utshilo uKen Murphy, umongameli woomatrasi. \".
\"Ukusasazeka kwebhedi --in-a-
Sicinga ukuba kukho indlela engcono yokwenza oku.
"Ukuqala kwemveliso kwakusemva kokuba inkampani yoomatrasi ibe nekota yesibini enzima.
Kwiveki ephelileyo, ingeniso yenkampani iwe phantsi kolindelo lwabahlalutyi kwaye yanciphisa uqikelelo lwengeniso yalo nyaka.
Oko kubangele ukuba ixabiso lesabelo sangoLwesihlanu lehle nge-23%, elona likhulu --
Oko baqala ukurhweba ngo-2011, isibhakabhaka siwile.
Inkampani ithi ukuthengiswa kwamandla kuyacotha
Iindawo zeshishini ezifana neHouston-
Uphi undlunkulu--
Kuba amaxabiso eoli ehla.
Nangona kunjalo, inkampani iye yonyusa inani elifanayo --
Gcina iintengiso kwikota yesibhozo ilandelelana.
Izabelo zematrasi zawa 4 kwakhona.
$ 5% ukuba $44.
Bazise unyaka wabo ngoMvulo. uku-
Umhla wehle waya kuma-24%.
Amashishini aqalayo atshabalalisa kwaye-
Ngokujolisa kwimillennials, amatyathanga odaka angenanto yakwenza nokuthenga kwemveli.
Ekugqibeleni baya kuba ngabathengi abakhulu emhlabeni, kodwa abakabi ngabathengi abakhulu.
Amatikiti afana nefenitshala.
"Amandla okuqhuba okwenene kukuqonda ithuba lokunxibelelana ngcono nomthengi obaluleke kakhulu kodwa omtsha," utshilo uMurphy. \".
IMillennials \"iqala ukucinga ngezinto ezifana nokuthenga oomatrasi.
"I-double version yebhedi yephupha ixabisa i-699 yeedola, kwaye ixabiso likaKumkanikazi li-$829.
Abathengi baya kuba nembuyekezo epheleleyo yeentsuku ze-180.
Ngeli xesha, uCasper uthengise amawele amabini ngeedola ezingama-500 kunye noKumkanikazi nge850 yeedola. Ina 100-
Ngokutsho kwewebhusayithi yayo, ixesha lokubuyisela imali ngosuku olufanayo. I “bhedi-in-a-
Nakwiinkampani zoomatrasi, umbono webhokisi awuyonto intsha.
Inkampani sele inemveliso enjalo, eya kuba sisiseko somgudu webhedi yokuphupha.
Nangona kunjalo, le ntengiso ayiyi kuba yinto yendabuko kwaye iya kuxhomekeka kwimisebenzi yeebhari kunye neeresityu kwizixeko ezikhulu ezifana neSan Francisco kunye neNew York.
Inkampani nayo iya kubamba itheko xa inikezela ngeebhedi kwimibutho yesisa.
Inani labantu abazimisele ukuthenga njengematrasi kwinqanaba elikhulu ngaphandle kokuvavanya kuqala lihlala libonakala.
Okwangoku, kukho malunga ne-3% yoomatrasi abathengiweyo kwi-intanethi. E-
Ngokwahlukileyo, i-akhawunti yeshishini kwi-20% yokuthengisa kwamanye amashishini okuthengisa.
Ngubani owaziyo ukuba le yifashoni ye-niche okanye umbono uya kuvakala ngakumbi?" utshilo uMurphy.
Ngayiphi na imeko, "Sifuna ukuba yiyo yonke into ngamaxesha onke.
Sisebenza kwelo cala