Mattress Firm Kutora Kutanga NeInternet-Chete \'Dream Bed'

Metiresi inobata kambani, ingangoita makore makumi matatu-
Cheni yekare yekutengesa yakaona kubudirira kwekutanga kwekubhedha nemireniyamu uye inoda kuita chiito.
Kambani iyi iri kuparura matiresi inonzi Dream Bed, iyo ichatengeswa pawebhusaiti yakatsaurirwa kutsvaga kukwikwidza ne e-commerce.
Kambani yebhizinesi seCasper Kurara
Chigadzirwa chacho chichatanga muna October.
1, chinangwa chakananga 20-kana 30-
Vatengi vanobhuya mibhedha online vatogadzikana.
SaCasper, makambani ematiresi anotengesa chigadzirwa ichi nemari isingasviki chiuru chemadhora uye anopa mari
Kudzoserwa vimbiso kunobatsira kurerutsa kunetseka nezve kutenga metiresi pasina kutanga waiedza.
Mubhedha wehope une metiresi yefuro inogona kukungurutswa mubhokisi kuti kufambisa kuve nyore.
Pamusoro pekuwedzera kwemamireniyumu, kune kunzwa --yakanaka chikamu.
Munzira dzinoshandiswa neshangu dzaThomas nezvimwe zvekutanga, kambani yematiresi ichapa mubhedha mumwe pamubhedha wega wega wainotengesa.
"Tinoziva kuti vatengi vemireniyumu vanoda kuona nyika iri nani pane yavakagara nhaka," akadaro Ken Murphy, purezidhendi wematiresi. \".
\"Kupararira kwemubhedha --mu-a-
Tinofunga kuti pane imwe nzira iri nani yekuita izvi.
\"Kutanga kwechigadzirwa kwaive mushure mekunge kambani yematiresi yave nekota yechipiri yakaoma.
Vhiki rapfuura, mihoro yekambani yakawira pasi pezvaitarisirwa nevanoongorora uye ikacheka fungidziro yemuhoro wegore.
Izvo zvakaita kuti mutengo weChishanu udzike ne23%, iyo huru --
Kubva pavakatanga kutengeserana muna 2011, denga rakadonha.
Kambani iyi inoti kutengesa kwemagetsi kuri kuderera
Indasitiri hotspots seHouston-
Ko muzinda urikupi--
Nekuti mitengo yemafuta yakaderera.
Nekudaro, iyo kambani yakawedzera nhamba yakafanana --
Chengetedza kutengesa kwekota yechisere inotevedzana.
Mattress shares akadonha 4 zvakare.
$ 5% kusvika $44.
Vakaunza gore ravo neMuvhuro. ku-
Zuva rakaderera kusvika pa24%.
Retail kutanga-ups kwave kuparadza uye-
Nekunanga mamireniyumu, macheni evhu asina chekuita nekutenga kwechinyakare.
Vanozopedzisira vave vatengi vakuru munyika, asi havasati vave vatengi vakuru.
Matikiti sefenicha.
"Simba rekutyaira chairo kuziva mukana wekubatana zvirinani nemutengi akakosha asi mutsva," akadaro Murphy. \".
Millennials \"vachangotanga kufunga nezvezvinhu zvakaita sekutenga mattresses.
"Iyo mbiri vhezheni yemubhedha wekurota inodhura $699, uye mutengo waMambokadzi $829.
Vatengi vachawana mari yakazara yemazuva 180.
Zvichakadaro, Casper akatengesa mapatya maviri nemadhora mazana mashanu uye Mambokadzi nemadhora mazana masere nemakumi mashanu. Iyo ine 100-
Zvinoenderana newebhusaiti yayo, nguva yekudzorera pazuva rimwe chete. Iyo "mubhedha-mu-a-
Kunyangwe kumakambani ematiresi, pfungwa yebhokisi haisi chinhu chitsva.
Iyo kambani yatova nechigadzirwa chakadaro, icho chichava hwaro hwekurota mubhedha kuedza.
Nekudaro, kushambadzira uku kuchave kusiri kwechinyakare uye kuchaenderana nezviitwa zvemabhawa nemaresitorendi mumaguta makuru seSan Francisco neNew York.
Kambani iyi ichaitawo mabiko apo ichapa mibhedha kumasangano anoyamura.
Nhamba yevanhu vanoda kutenga sematiresi pamwero mukuru pasina kuiongorora kutanga inoramba ichionekwa.
Parizvino, kune anenge 3% mattresses akatengwa online. E-
Kusiyana neizvi, bhizinesi rinotora 20% yekutengesa mune mamwe maindasitiri ezvitoro.
\"Ndiani anoziva kana iyi iri fashoni ye niche kana zano racho richizonyanya kunzwika?" Murphy akadaro.
Chero zvazvingava, "Tinoda kuva zvose kune vose panguva dzose.
Tiri kushanda takananga ikoko