ʻO ka ʻoihana moena e hoʻomaka me ka 'Moe Moemoe' wale nō ma ka pūnaewele.

ʻO ka hui mālama moena, kahi kokoke i 30 mau makahiki-
Ua ʻike ke kaulahao hale kūʻai kahiko i ka kūleʻa o ka hoʻomaka ʻana o nā moena moe me nā millennials a makemake lākou e hana.
Ke hoʻolaha nei ka hui i kahi moena i kapa ʻia ʻo Dream Bed, e kūʻai ʻia ma kahi pūnaewele hoʻolaʻa e ʻimi nei e hoʻokūkū me ka e-commerce.
ʻO kahi hui ʻoihana e like me Casper Sleep
E hoʻomaka ka huahana i ʻOkakopa.
1, pahuhopu pololei 20- a i ʻole 30-
Ua ʻoluʻolu ka poʻe kūʻai i nā moena ma ka pūnaewele.
E like me Casper, kūʻai aku nā hui moena i kēia huahana no lalo o $1,000 a hāʻawi kālā
Hiki i ka back assurance ke hōʻoluʻolu i nā hopohopo e pili ana i ke kūʻai ʻana i kahi moena me ka ʻole e hoʻāʻo mua.
ʻO ka moena moe he moena pua e hiki ke ʻōwili ʻia i loko o kahi pahu e maʻalahi ai ka lawe ʻana.
Ma waho aʻe o ka hoʻonui ʻana o nā millennials, aia kahi manaʻo - ʻāpana maikaʻi.
Ma nā ʻano hana i hoʻohana ʻia e nā kāmaʻa Thomas a me nā mea hoʻomaka ʻē aʻe, e hāʻawi ka hui moena i hoʻokahi moena no kēlā me kēia moena āna e kūʻai aku ai.
"Ua ʻike mākou ua makemake nā mea kūʻai aku millennial e ʻike i ka honua ma mua o kā lākou hoʻoilina," wahi a Ken Murphy, ka pelekikena o ka moena. \".
\"Ka laha o ka moena --in-a-
Manaʻo mākou aia kahi ala maikaʻi e hana ai i kēia.
\" ʻO ka mua o ka huahana ma hope o ka paʻakikī o ka hui moena i ka hapaha lua.
ʻO ka pule i hala aku nei, ua hāʻule ka loaʻa kālā o ka hui ma lalo o nā manaʻo o ka poʻe loiloi a ʻoki i kāna wānana kālā no ka makahiki.
ʻO ia ka mea i hāʻule ai ke kumukūʻai o ka Pōʻalima e 23%, ka mea nui loa --
Mai ko lākou hoʻomaka ʻana e kālepa i ka makahiki 2011, ua hāʻule ka lani.
'Ōlelo ka hui e lohi ana ke kūʻai aku i ka ikehu
ʻO nā wahi wela o ka ʻoihana e like me Houston-
Aia i hea ke keʻena nui--
No ka hāʻule ʻana o ke kumukūʻai aila.
Eia naʻe, ua hoʻonui ka hui i ka helu like --
Kūʻai hale kūʻai no ka hapaha ʻewalu.
Ua hāʻule hou nā ʻāpana moena i 4.
$5% a i $44.
Lawe mai i ko lakou makahiki ma ka Poakahi. i-
Ua hāʻule ka lā i 24%.
Ua luku ʻia nā hale kūʻai hoʻomaka a-
Ma ka huli ʻana i nā millennials, nā kaulahao mortar ʻaʻohe mea pili i ke kūʻai maʻamau.
E lilo lākou i mea kūʻai nui loa ma ka honua, akā ʻaʻole lākou i lilo i mea kūʻai nui.
ʻO nā tiketi e like me nā lako.
"ʻO ka mana hoʻokele maoli ʻo ia ka ʻike i ka manawa kūpono e hoʻopili maikaʻi ai me kahi mea kūʻai koʻikoʻi akā hou," wahi a Murphy. \".
Ke hoʻomaka nei nā Millennials \" e noʻonoʻo i nā mea e like me ke kūʻai ʻana i nā moena.
\" He $699 ke kumu kuai o ka moena moe, a he $829 ke kumukuai o ka Moiwahine.
E loaʻa i nā mea kūʻai ka uku piha o 180 mau lā.
I kēia manawa, kūʻai aku ʻo Casper i ʻelua mau māhoe no $500 a me ka Mōʻīwahine no $850. Loaʻa iā ia he 100-
Wahi a kāna pūnaewele, ka manawa hoʻihoʻi ma ka lā hoʻokahi. ʻO ka "moe-i-a-
ʻOiai no nā hui moena, ʻaʻole mea hou ka manaʻo o ka pahu.
Loaʻa i ka hui kahi huahana, ʻo ia ke kumu o ka hoʻoikaika moe moe.
Eia naʻe, ʻaʻole kūʻokoʻa kēia kūʻai aku a hilinaʻi i nā hana o nā kaola a me nā hale ʻaina ma nā kūlanakauhale nui e like me San Francisco a me New York.
E mālama pū ka hui i kahi pāʻina i ka wā e hāʻawi ai i nā moena i nā hui aloha.
ʻO ka nui o ka poʻe i makemake e kūʻai e like me ka moena ma kahi pālākiō nui me ka ʻole o ka hoʻāʻo mua ʻana e ʻike ʻia.
I kēia manawa, aia ma kahi o 3% mau moena i kūʻai ʻia ma ka pūnaewele. E-
ʻO ka hoʻohālikelike, ʻoihana ʻoihana no 20% o ke kūʻai aku ma nā ʻoihana kūʻai ʻē aʻe.
"ʻO wai ka mea ʻike inā he ʻano niche kēia a i ʻole e ʻoi aku ka manaʻo o ka manaʻo?" wahi a Murphy.
I kekahi hihia, \"Makemake mākou e lilo i mea āpau no nā mea a pau i nā manawa a pau.
Ke hana nei mākou i kēlā ʻaoʻao