From the 2014 domestic mattress industry market prospect

Counterparts had complained, the business is also difficult to do, but still make money to make money, complain that it is in a state of half dead, 1998 commercial housing policy actuation consumption boom, the first batch of mattress to 17 years ago, most of the mattress also entered the new period. As people consumption level and sleep quality, mattress industry booming, high-end, personalized, more and more obvious.

our major brands from 2014 a few big events to analyze domestic mattress industry market prospect:

( 1) Xi rimmon and Mlily dreams lily was launched on September 10, 2014 intelligent mattress, using cloud technology to collect data of sleep, sleep files on big data, make sleep health advice; Innovation means intelligent mattress mattress industry soon by simple mattress production and development of technology and service.

spring mattress domestic production began in the 70 s, 90 s spring mattress phuket at home, after decades of development, the domestic mattress in the aspect of design, construction and material selection to form the immobilization modes, 'standardized' production to improve the efficiency of enterprise scale. Standardization, meanwhile, has limited the mattress personality development, the innovation of the enterprise ignore many mattress mattress design, enterprise must change so featureless mattress to avoid was eliminated by the market.

（ 2) In late 2014, the United States lele low-cost introduction of simmons ( Simmons) , serta ( Serta) , the two brands in the United States to occupy the mattress sales list final position, high grade, low-key luxury atmosphere has the connotation, everyone knows.

beauty lele said: low price mattress introduced the United States is to put an end to the domestic high-end mattress market profiteering era, high-end mattress can satisfy the people to improve the quality of household, and on the other hand, and by controlling the price can make people do not need to spend high price with high quality mattress. According to incomplete statistics, import mattress in domestic furniture market sales have bucked up trend, it is enough to show the domestic consumer demand for high-end mattress has huge potential.

（ 3) Citic investment gold Kerr. In the mattress industry 'standardized' severe cases, the degree of specialization, innovation is high-end mattress mattress enterprise unique competitive advantage. Including the simmons ( Simmons) , si ning ( 西宁) , serta ( Serta） Mattress, such as enterprise, the mattress is designed to have the professional spinal health institutions to provide the scientific basis, and joined the space memory mattress material new mattress materials such as cotton, gel technology, technology innovation and progress, to the competitiveness of the enterprises in the peer provides stability.

（ 4) No matter what industry, private ordering is a high-end, professional and consumption patterns, mattress custom broke 'standardized' mode of production, at the end of 2014, personal customized mattress brand song poetic dream ( SomniGel) And Mr PuYue ( Ortho Posture) In China, the rise of the mattress custom market, mattress personalized ascension.

think small make up think: ning mattress mattress in China market is expected to more than 15% growth in the next five years, high-end mattress mattress most market share, especially for domestic high-end mattress market prospects look good.