Kungani imodeli ye-O2O yemboni kamatilasi ibalulekile?

Umbhali: Synwin– Umkhiqizi kamatilasi

I-Foshan Mattress Factory yethule ukuthi imboni kamatilasi ayingcono kunezimpahla ezithengwayo ezihamba ngokushesha. Njengoba kushiwo ngenhla, iziteshi ze-B2C ezingavusa isivunguvungu amabhrendi omatilasi angaxhunyiwe ku-inthanethi asevele esungule isithunzi esanelisayo. Imboni yomatilasi kufanele ithuthukiswe ungaxhunyiwe ku-inthanethi kanye namahholo okuhlangenwe nakho okungaxhunyiwe ku-inthanethi. njengokusekela. I-Foshan Mattress Factory ayikhulumi neze ngomatilasi, kodwa uma kunesidingo, sizodlula eziteshini ezihlukahlukene ukuze sikuqonde, ukunaka kuncane, futhi inqubekelaphambili iphezulu. Ngakho-ke ake ucabange, 'ikhasimende lakho elinembile' likuthola nge-inthanethi futhi lifuna ukuzwa umkhiqizo wakho. Awukwazi ukuthumela umatilasi omkhulu kangaka kuye ukuze awuzame, akunjalo? Lezo zinhlobo zomatilasi eziphumelelayo zingozakwabo abaku-inthanethi nabangaxhunyiwe ku-inthanethi, okubizwa ngokuthi i-O2O.

Uma inkampani ifuna ukuzuza intuthuko yesikhathi eside, edingekayo akukhona nje ukuthengisa izimpahla nge-B2C, kodwa ukusungula inqubo yesikhathi eside yokwenza umkhiqizo ibe ngcono. Muva nje, amanye amahholo omsebenzi angaxhunyiwe ku-inthanethi wemikhiqizo kamatilasi embonini aqalise imisebenzi "yesivivinyo samahhala" sikamatilasi. Lona umkhuba okufanele ufundwe, ikakhulukazi "umatilasi ohlakaniphile" osugqamile manje. Ilukuluku labathengi beFoshan Mattress Factory ngezinto abangazazi kwanele ukubakhuthaza ukuba baye ehholo lesipiliyoni ukuze bathole "ubuthongo obuhle kakhulu", futhi abathengisi bafuna ukusho: "Angesabi ukuthi ngeke ukholwe, kodwa ngesaba ukuthi ngeke uze.

” Isikhumbuzi esifudumele se-Foshan Mattress Factory: Lapho uthenga umatilasi, udinga ukuqaphela, 'umatilasi onokunaka okuphansi kanye nokuthuthuka kwevolumu ephezulu umiselwe ukuthi ube umkhiqizo onokuhlangenwe nakho okunamandla'; ngasikhathi sinye, izinkampani zikamatilasi nazo zidinga ukunaka ku-inthanethi Ngokusebenzisa ungaxhunyiwe ku-inthanethi, yenza umsebenzi omuhle ngefomu le-O2O.