Imarike yoomatrasi yaseTshayina ayilingani, iibhiliyoni zeemarike zilindele ukuqhushumba

Musa ukuhlupheka ngenxa yokungalali, ibe ingca yokugqibela, ngokwezibalo zovavanyo lombutho wezempilo kwihlabathi, ama-27% abantu abaneengxaki zokulala, ngaphezu kwe-50% yabantu abaswele ubuthongo, ama-70% abantu bavuka rhoqo kusasa ngokudinwa, i-90% yabantu abayiqondi ubuthongo obunzulu bokwenene. Kubomi obukhawulezayo boxinzelelo oluphezulu kuluntu lwangoku, iingxaki zokulala zibangele iingxaki ezahlukeneyo zomzimba nezengqondo, zibangele ingqwalasela kuluntu lwezizwe ngezizwe, njengoko i-China ka-2003 iza kulala umbutho 'usuku lokulala lwehlabathi' lwaziswa ngokusesikweni e-China, abantu bagxile kubuthongo bonyukile, umbono omtsha wokuba 'impilo yakho ube nayo yonke into' yendele nzulu ezintliziyweni zabantu, abantu baphucula ngakumbi nangakumbi ingqalelo yobomi. Imakethi yoomatrasi eTshayina ayilingani, iibhiliyoni zeemarike ezilinde iChina yimarike yeemveliso zokulala zesibini ngobukhulu, kwaye izinga lokukhula kokusetyenziswa konyaka lingama-24%, liphezulu kakhulu kunokukhula kokusetyenziswa kwemveliso yokulala kwehlabathi nge-9%, ngo-2016 ubungakanani bemarike yempahla yokulala yaseTshayina engaphezulu kwe-yuan yeebhiliyoni ezingama-200, ngaphaya kwe-United States njengeyona marike inkulu yabathengi bematrasi. Kwelinye icala, imfuno yemarike yomandlalo iyanda ngokukhawuleza, kwelinye icala, iingxaki zokulala zivela kwiminyaka yakutshanje, imeko yabantu yokulala iye yabiwa abantu baqala ukulandela kwaye banandiphe ubuthongo obunempilo nobutofotofo, kodwa kwangaxeshanye, kukho abantu abangakumbi nangakumbi abanengxaki yokulala. Oku kubangelwa umgangatho wemarike yomthengi we-mattress ayilingani, ayihambelani nemeko yonikezelo kunye nemfuno, kwelinye icala, oomatrasi abaninzi bebanga eliphantsi esikolweni, kunye nokunqongophala kokhuphiswano lwemarike, kwelinye icala, abathengi kufuneka bathenge banokuhlangana ngokwenene ubuthongo obunzulu kunye neemveliso zempilo. Ubuthongo bufaneleke kakhulu kutyalo-mali, uphuhliso lwangoku lweshishini lematrasi, kwiimpawu kunye nabathengisi, lelona thuba lilungileyo, ngoko ke imfuno yabathengi, kwaye ishishini alikayibeki inkokeli yokwenyani kunye nesakhiwo semarike sodwa, umxholo ophezulu wegolide we-mattress brand differentiation positioning kunye neqhinga lokwahlula ngokufanelekileyo, kunokunceda ngcono abathengisi ukuba baphephe ukhuphiswano lwe-homogeneity, baphuhlise imarike exabisekileyo ukuze bakhulise i-brand, bakhulise i-brand, bakhulise isithuba, bakhulise isithuba, kwaye bakhulise isithuba. I-MPE yokulala ehlakaniphileyo isombulula iimfuno ezingundoqo zabathengi kumgangatho we-62 wokumema kunye ukuba ungqine uyilo lwangaphambili lwexesha elizayo yindlela yexesha elizayo lophuhliso loshishino lwefenitshala, ifenitshala yase-Italiya enoyilo olulodwa, umsebenzi ogqwesileyo, imathiriyeli ekrwada yendalo kunye nendibaniselwano egqibeleleyo yesayensi kunye netekhnoloji yanamhlanje idumile emhlabeni. I-MPE yokulala yasekwa ngo-1956 e-Italy I-CORONAPOrtabella (va), igxile kwibhedi ehlakaniphile, i-latex mattresses, uphuhliso, imveliso kunye nokuhlanganiswa kweentengiso ze-brand yokulala yamazwe ngamazwe, i-2004 MPE Asia iziko lokuthengisa lasekwa e-shenzhen, i-shenzhen meiya industry e-China, njengoko abathengi baseTshayina bavula ixesha lokulala olunzulu. Iminyaka engama-62 yembali kunye nesiqinisekiso sembeko, okwenza i-MPE ngokulandelelana iphumelele iziko lophando lukasomajukujuku lesizwe kunye neziko loqeqesho ukukhetha iibrendi, ukhetho lwamagunya oqeqesho lolawulo lwemidlalo yelizwe jikelele, ishishini lesizwe eliphezulu kunye nobuchwepheshe obutsha. Ekupheleni kuka-2017, sele e-China ukuthengisa ngaphandle kwe-intanethi kunye nokudibanisa iivenkile ezingaphezu kwamakhulu amahlanu, ngonyaka ubuncinane abathengi be-17000 baya kuba yi-MPE yokulala ibuyele ekhaya. Ngo 2015, MPE emva milan expo oququzelela ikomiti umaleko yoviwo olungqongqo, ibe kwimbali expo 163 zehlabathi, isakhiwo sokuqala esizimeleyo ogunyazisiweyo amashishini asekhaya e China. Umphathi jikelele we-MPE uMnumzana Laurie wayethe, 'senze amava amaninzi okubonwayo kunye novavanyo lwemekobume ye-morpheus, kangangoko sinakho ukuhlangabezana nesiseko sophawu kunye nomgangatho kwifilosofi yomanyano. Sicinga ukuba lo ngowona mceli mngeni mkhulu, kodwa ngoku, sivakalelwa kukuba kule meko kugqitywe impumelelo enkulu. I-MPE ichithe kakhulu ukwakha iziseko zokubonisa uphawu lwebhedi ekrelekrele, ifestile evulwe ngokwenene kunye nentsha yeMPE yangaphandle, i-DIY bonisa uxabiso + + unxibelelwano lwetheminali yemveliso + isiseko sokusingqongileyo sinikezelwe kwisicelo seseti yefilimu yangaphakathi yangaphakathi. Ngokumalunga nokusebenza kwemarike, iMPE yenze imowudi yokuthengisa iimfazwe ezingakumbi, ukuya kwikomkhulu njengeziko, i-radiation ukuqhuba indlela yokusebenza yemarike yesiphelo kuwo onke amanqanaba, kwindawo nganye yemisebenzi yobudlelwane boluntu kunye nendawo eshushu, iminyhadala yeOlimpiki efana nokudityaniswa kohlobo olukhulu, kwinqanaba langoku kwimarike yasekhaya yaseTshayina uhlengahlengiso oluvukileyo. Kwaye i-MPE yokusabalalisa ukubonelela ngenkonzo ebanzi kunye negqibeleleyo, kubandakanywa nenkxaso yokumisela ivenkile, inkxaso yezoshishino yemihla ngemihla, izinto zokukhangisa, inkxaso yemveliso, uqeqesho, inkxaso, njl. , inzululwazi kunye nokusebenza kakuhle ekuncediseni ulawulo lwemihla ngemihla yeevenkile, umzamo odibeneyo wokubonelela ubuthongo obunzulu kubantu abaninzi abasweleyo. Njengophando kunye nophuhliso lobuvulindlela obunzulu bokulala, i-MPE yenye yezona ndawo ziphezulu kwimarike yehlabathi, ngo-Matshi 19, i-2017, iseshoni ye-32 ye-shenzhen yefenitshala yamazwe ngamazwe iya kubanjwa kwindibano ye-shenzhen kunye neziko lomboniso, iibhedi ze-MPE kunye noguqulelo olutsha, oluhlaziyiweyo lwenkqubo yokulawula ehlakaniphile. Iwebhusayithi yaseTshayina ihlela maojh. Ukuba ucinga ukuba ushicilelo lwethu lwaphule uMthetho weCopyright okanye lwenzakalise umdla wakho, nceda ungathandabuzi ukuqhagamshelana nathi, siya kujongana nayo kwasekuqaleni.