why mattress shoppers prefer to click a button instead of lie down in person

2020/06/15
Bricks-and-
The mortar mattress shop is not so easy to rest.
This is because online retailers claim that mattresses may be sacred areas for their physical competitors.
The plush surface of human life for the third time seems immune to e-commerce
Business ten years ago.
But it\'s no longer, starting with the boom in online mattresses-
Ups, detailed online user reviews, free shippinghassle returns.
When Reuters reported this week that mattress, the country\'s largest mattress retailer, was considering filing for bankruptcy, the physical retailer was told a cautionary tale.
People familiar with the matter told Reuters that the company, burdened with expensive store leases, may be forced to close some of its 3,000 locations.
As of Monday, the company had not made any final decision and had not responded to a request for comment from The Washington Post.
Mattress companies have been crumbling after losing Tempur\'s maker, Tempur Sealy International
As a supplier last year, Pedic mattresses.
After the accounting scandal, the company has also been plagued by the financial difficulties of the parent company stanhof International Holdings.
But analysts believe that for mattress companies and others,and-
Mortar retailers, there are a wider range of complex factors at work.
Their worst competitor is an online retailer, who quickly succeeded in bed. in-a-box models —
Compression and vacuum mattresses are often available
Seal to your door and then expand to their full size after opening the package.
There is no need to come to the store, there is no need to lie down to feel for yourself.
Like everything else. “If you told [shoppers]
You bought a bed 10 years ago. in-a-
They say, \'Will you like it? \'
Brian Abbott, consumer research analyst at Edward Jones, said.
He compared the shift to earlier doubts about Amazon.
\"Because people want to touch and feel clothing, com can\'t break through clothing sales. ” (
Amazon CEO Jeffrey P.
The post is Bezos\'s. )But here we are.
Mattress start online-ups —
Including nectar, tu needles and Leesa-
Customers have been won by purchasing mattresses online and trying out offers for a few months.
The company will provide a full refund for the returned mattress and in many cases donate the old mattress to the charity.
For example, Casper\'s first full-year sales in 2015 exceeded $100 million.
The mattress was sold at the Target store, which opened its first permanent store in New York this year.
The decor of this store feels like a bedroom, encouraging customers to relax and even take a nap.
A dozen other pop music
Ups has opened nationwide in the past few years.
At the same time, shops such as mattress companies have to face huge showrooms and expensive store rentals.
According to a report by financial services and investment firm Wedbush, the mattress company closed about 70 stores in 2017.
Analysts estimate the company could close 600 to 1,000 stores this year.
Charles Lindsay, associate professor of marketing at the University of Management at Buffalo, says bricks-and-mortar stores —
Whether it\'s a toy fight city or J. C. Penney —
Apparently, shoppers suffer as they venture online.
Staying competitive requires these companies to upgrade their online platform and \"have this 360-
The existence of degrees enables them to be provided to consumers in a seamless manner.
\"People\" like to shop online, but they also like to do some experiential shopping from time to time, \"Lindsay said. \".
The mattress company is not out yet.
According to a report from IBISWorld in December 2017, the company took the third place in the industry market share.
The company\'s revenue is estimated at $3.
Sales in 2016 were 8 billion.
\"There will still be consumers who want to test-
Drive these things, \"said Meghan Guattery, an analyst at IBISWorld retail.
\"People spend so much time on mattresses and beds that they are willing to take the time to go to the store and really test it out and make sure that what they buy is what they want
This is not always the case.
Seth Basham, a stock research analyst at Wedbush, said 12-15% of the mattress industry\'s sales were online.
He said the number increased by three percentage points a year.
Companies like mattress companies should focus on increasing their online presence on mobile phones and social media to reach customers, Lindsay said.
Millennials, he says, are particularly looking for \"experiential appeal\" to attract them to companies on all platforms.
\"Whether they can do it or not, it\'s definitely a different animal,\" he continued.
\"Read more: Costco\'s free cheese sample inspired a physical struggle between two men in their 70 s: Barnes & Noble saw a surge in sales of books about stressS. citizen?
The problem locked a couple in Kansas from their bank account.
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