This Startup Won\'t Sleep Until it Revolutionizes the Mattress Industry

2020/06/12
The blonde girl had a good time.
She only tested three beds and found a bed that was just right. Real-
Shopping for mattresses in the world is a more arduous task.
According to the 2014 survey by the Better Sleep committee, consumers are confused about when to change mattresses and how much they spend, and they are confused by the numerous product choices and the embarrassment of trying beds in public places.
Casper wants to calm down these concerns.
New York City startup has created a patent
The pending sleeping surface that blends memory foam and latex foam, regardless of weight or sleep posture, can make bedtime for almost everyone better.
The mattress has six standard sizes to choose from, from Twins ($500) to Kings ($950), Casper will ship directly to consumers for free and have them live with it for 100 days
Make sure you\'re satisfied or get the money back.
\"Buying a mattress and buying a used car is the worst customer experience,\" said Jeff Charbin, product director at Casper . \".
\"You go to the mattress retailer and they have 50 beds for you to try.
There is no way you can distinguish.
You finally bought one and brought it home
Guess by yourself.
We want to eliminate all this.
Founder of Casper
CEO Philip Kreem, COO Neil Parrick, CTO Gabriel flamint and creative director Luke Sherwin-
It took more than eight months in R & D to visit a range of potential manufacturing partners and to evaluate various mattress types and materials.
After multiple nights of A/B testing, the memory foam beat the spring mattress.
\"All springs feel the same way --
If you push them down, they will push them back a little;
The more you push down, the more they push back.
This is a linear response, \"said Chapin, who has worked for nearly a decade in IDEO, an international design and consulting firm.
\"Memory Foam is more interesting. It contours;
The distribution of pressure will be more uniform.
But the permeability of the memory foam is poor, which means it will get hot.
Also, the recovery from stress is slow, so when people switch their sleeping position, they are stuck in the groove that the body produces and there is no rebound (bad for sex ).
Solution of Casper: 1. 5-
Memory Foam Top inch latex foam layer.
\"Combining latex foam with memory foam allows you to have the best things,\" explains Krim . \".
\"It gives you a traditional elastic bed that feels great, but reduces the stress points and contours of the body while circulating air.
\"The Casper mattress is very flexible, it folds into a box small enough to fit into the trunk of the car.
At the last point of assembly, the machine will squeeze the mattress into a \"W\" shape, and a special sleeve will compress it until it is removed from the package.
This method allows Casper to ship mattresses anywhere in the United States. S.
Through UPS and Canada.
In New York, the company offers the same service.
Delivery via bike messenger.
Casper was launched in April 2014 with the support of $1.
85 million seed rounds led by Lerer Hippeau Ventures.
The top 10 earned $20 million a month.
On last August, the company announced a $13 item.
The 1 million Series A round, led by NEA, includes SV Angel of Ron Conway and A-by Ashton Kutcher-
Grade investment.
Next to Casper: Not another mattress.
In fact, the company consciously decided to create a singlesize-fits-
All mattress concept.
\"When you stay at the hotel, they don\'t ask you what hardness you need on a gradient of 1 to 100.
\"They designed a comfortable bed for everyone,\" Krim noted . \".
\"This is the bar we set up for ourselves.
Casper will expand its business by improving other aspects of the sleep experience --
It is considering products such as pillows, sheets and quilts.
\"We want to be the first global brand around sleep in the world,\" Krim said . \".
\"Every day you read how sleep is linked to happiness, productivity, and creativity.
Such a big category
A category so important.
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