The Home Front: Building tables and trust in online home furnishings

It\'s not just adding more household goods to the online home market.
Furniture companies like ecasper.
Com, articles and Wayfair.
Ca says they offer a home decoration experience that is completely different from the traditional showroom model.
\"You enter [home-furnishings]
Typical day, it does feel a bit like a ghost city, \"article co-
Founder, Director and CEO Amir Berg.
\"It\'s a very expensive property, usually two people in one room, that\'s all.
Depending on the popularity of the store, there are occasionally two or three customers, or several.
It\'s a waste of time, space and energy.
Baig and three of his colleagues. founders —
All software engineers
Vancouver-
An article in 2014, based on the Japanese principal of \"muda (
Eliminate waste).
\"The website may be just the tip of the iceberg,\" he said . \"
\"Behind it, all the systems and processes, from the way we design, manufacture, and transport, to the way we Warehouse, to the way we send it to the consumer\'s home, follow simple and efficient themes, carefully focus on the customer experience and eliminate everything we think is wasted.
\"The company is based in Vancouver and will soon be at 115,000-square-
Walk \"flex space\" in strathona and have a warehouse in Seattle, Los Angeles and New Jersey.
The company currently delivers about 10,000 pieces of furniture per month, with an annual income of $50 million in 2016.
Baig said that the company\'s simplified approach includes a flat fee of $49 for all order deliveries (
(Regardless of size)
Across the United States and mainland Canada (
Except for some exceptions such as Yukon and Nunavut).
Modern in furniture and decoration style, usually described as medium style
Although Baig said they had nothing to do with any design style, they were inspired by the centuries or Scandinavian style.
\"Fundamentally, we are committed to designing a better home --
\"Provide the experience,\" he said. New York-based Casper.
Com was launched in 2014 with only one product
\"Well designed mattress \"-
Left a deep impression on the family
Nicole Tapscott, general manager of Casper Canada, said the furniture industry.
\"In the first month, we made millions of dollars in sales,\" she said . \"
\"So there\'s obviously a niche opportunity.
In the first year, we did $100 million, and in the second year we did $0. 2 billion, so in the two and a half years of our lives, we have been maintaining twice the sales, the Canadian market is growing like a gangster.
Tapscott said: \"like the article, the five Casper foundersfelt felt the need to get rid of the pattern of the home showroom.
\"We all have the exact same experience,\" Tapscott said . \".
\"Where you go in, you test 10 to 15 different mattresses, one mattress for two minutes, and some kind of commission-driven salesperson will be disappointed with you, you always spend more money than you want and finally leave the store with what you think might be the best for you, but you never really tried, you never slept on it.
Instead, Casper customers order online and have 100 days to test their mattresses (
Free shipping and return)
It comes in a box, \"about the size of a mini refrigerator, so it is possible to walk around in the narrow corners of apartments and residences in any big city \".
Tapscott said the company has since expanded its product line, including \"perfect pillows\", sheets, spring boxes, bed racks and dog mattresses, although 99\'s business is sold online, but it is now storing Western Elm all over the United States. S.
From last month, in Toronto.
She said: \"There are some people who still like to come in and see what they bought regardless of the return policy, so for us, West Elmfelt is a good overlap of brands.
In 15 months of online home
Wayfair furniture company.
Caas has been operating in Canada and is pleased to see people becoming more familiar with their brand and making repeat purchases, said Deborah Poole, managing director of Wayfair Canada.
\"We have such a huge catalogue,\" Poole said . \".
\"There are more than 8 million products right now, so you can argue that we start offering all of them and then quickly know what our customers are most interested in.
Poole says what their Canadian customers want is contemporary furniture, items designed or manufactured in Canada and \"apartments-
The \"size\" version of furniture like patio furniture.
Poole said at Wayfair they liked the feedback they received from their Canadian clients
In rural areas like Nova Scotia, a customer recently re-marketed his furniture there and felt like \"Internet magic \".
\"This is not magic,\" Poole said . \"
\"Logistics is very good.