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What are the characteristics and advantages of live broadcasting?
1. The live broadcast threshold is low, everyone can participate, it is intuitive and interactive, and the live broadcast content release threshold is low. Direct live broadcast is much more restrictive than traditional video live broadcasts.
2. The decentralization and fragmentation of live broadcast can be implemented in real places. Anyone can live broadcast, become a content producer, and increase the interactivity of dissemination.
3. The authenticity and richness of live broadcast are different from the graphic era. What you see is what you get, which reproduces live broadcast scenes in real life. The fake ones are not true. The diversity of live broadcasts makes the platform more vertical and rich, which directly increases the interaction with consumers. Communicate effectively.
4. Conforming to user habits, live broadcasting has gradually spread to all aspects of people's lives, becoming a new social mode and a new economic form.
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