Be a smart consumer!
When we buy new mattresses today, we need to be smart consumers so retailers don\'t take advantage of them and they do anything to sell us their products.
It can be said that being aware of \"trading tricks\" will help you get a leg in these stores.
This paper will explore several sales strategies used by mattress retailers to consumers.
Smart consumers are educated consumers.
The person who did the homework before they went to the store.
The people who do what you are doing now first study this is the best strategy.
According to the data, about 85% of consumers
Shop online and research products before going to retail stores.
This will give you a pretty good idea of what you can choose from and a good idea of the price of the mattress.
In terms of material, style and comfort, there are a lot of options for today\'s mattresses.
So, the whole idea behind this article is to remember --
\"It\'s not true if it looks too good, be careful!
\"These retailers know what to say, when to say, and how to say it, because their job is to get you into their store.
Easy supermarket sales!
We are more or less used to the sales of supermarkets because we often shop.
Most people in the food store are well aware of the prices of cans, meat, fruits and vegetables.
When you study a flyer and a price drop for a specific item you buy regularly, it\'s easier for you to pick it up because of savings.
Let\'s face it. we all know how to use it. 50 Off coupon!
What is 50% mattress sale?
On the other hand, mattresses are not groceries and we are not in the mattress store every week, so we have to deal with the bombing of daily mattress promotions.
When you see the advertisement in the newspaper, is there a 50% discount sale in the mattress store of the TV or radio?
Do you really believe they will cut the price by 50% from the product?
Think about it.
If they cut the product by 50%, how do they make money?
So the bottom line is simple, they can\'t!
These department stores, bedding stores, furniture stores and any other place where mattresses are sold must pay the highest fee for advertising.
It costs them thousands of dollars to let you walk into their store and buy their products.
Who paid for the advertising?
In the end, consumers pay for it.
So, the best way to fool you is to use words and images that excite your eyes and ears to carry out a marketing campaign that will definitely be fired so you will want to go to them
Then, in order to double the price of this sale, they call it a 50% discount sale.
Do you know? It works!
Many people see these ads and can\'t wait to go to the store to take advantage of them.
Don\'t fall for this type of sales.
What is the price of mattresses in department stores?
One day, I priced the mattress in a bedding store, studied the price of a national famous brand mattress, and wrote it down.
Then I went to a nearby department store with the same mattress on display so I could compare the price.
To my surprise, I found the price of the same mattress up $300
$700 per mattress.
In the previous bedding store, I was told that their price was set by the manufacturer (MMAP)
You can\'t find any store with a lower price.
I never bought a mattress at a department store before I thought I would test the system and characters --
Play a customer in that store.
I asked the salesperson to try and sell it to me.
I \'ve asked a lot of questions to see if this mattress expert can answer them for me, just as I suspect this particular person doesn\'t know anything about any mattress on the floor.
She just avoided the issues and instructed me to lie down and find the right ones for me.
My question is simple, they have to do with mattresses, materials, warranty and how to deliver them.
Everything this person cares about has to do with the special cards that I can open with the store to get the price cut for the package I like. The sales staff explained this very well.
I quote: \"If you open an account in our store, then we will give you an extra 30% sale price for the mattress.
\"If these salespeople can get customers to open a new card with that store, they will get a good Commission.
So this is their angle!
The focus here is on selling new customers from department stores, rather than the sales staff providing customers with reliable information about the product.
Needless to say, I wouldn\'t buy a bed from this store if I were an educated consumer.
Consumers want to buy from sales people they trust and they know they will get good service. More Tactics!
Cheap mattress sales!
Mattress retailers often advertise low-cost goods.
Final price of mattress set.
However, when the customer walks into the store and sees this mattress, the salesperson is told to sell them something that is more expensive.
Many customers were told that the car was sold out.
Some call it \"bait and switch\" and in many cases this product is difficult to buy, if not impossible. These low-
Pricing ads are just used to bring you into their store.
In addition, the quality of this mattress is usually not very high. What is MMAP?
Not many consumers know what MMAP is today.
It\'s not until you\'re in a retail store that you really find out when the sales person explains this to you, and even then you may have a hard time believing it.
MMAP means: the lowest price announced by the manufacturer.
This means that the manufacturer recommends and agrees to the minimum selling price-
Provided by retailers who choose to carry and sell their products.
There are now two points about this.
First of all, not all retailers will be involved in this project, so you may find that they will do anything to get the sale, and they may even reduce the price by a few dollars, take you away from another retailer
In this case, you need to weigh the difference between good service and saving a few dollars.
Let\'s say you\'re in a mattress store until the price issue with this mattress, you\'re treated well and have a great experience in this place, but I just want to go out and see another store.
At the next store, the sales person\'s introduction is a bit suspicious, but they are willing to buy you a mattress at a lower price than the MMAP given to you by other stores.
If it was me, I would go with the store and the store would serve me without worrying about a few bucks. Free Financing!
A great tool that retailers use to make your purchase \"immediately\" is to provide free financing.
However, this may be a good choice for you as a consumer.
The problem here is that the financial company is willing to provide you with a short-term loan with no interest, and hope that you will only default on one of the payments.
If you are, then you will be charged all interest other than the loan.
The interest charged by this type of alarm is usually 30%.
Free Box Spring!
There are retail stores that advertise free box springs by purchasing mattresses.
Be very careful because there are two types of springs.
A base box spring, essentially a thin wood wall on all sides, with nothing but a support mattress in the box.
The other type of boxspring is made of steel and supports the mattress from side to side and from head to foot.
If this retailer will give you a free box spring, you \'d better trust that they will give you a cheap unsupported wooden box spring.
For more information on how important boxspring is, please click here. Free Delivery!
This is another strategy for you to buy from them.
A strategy that really gets you into the store. Why?
Because most of the time, consumers don\'t read fine print or listen to quick words on the radio.
Don\'t fall for nothing free here.
It takes two people, a big truck, gas and time to get you a mattress.
Most places that promote free shipping have already taken this into account in the price of the bed.
A store that shows you on the price tag what the delivery fee is, and if you ask a question to the sales person, you may wave a fee.
Then you know you got free shipping.
Finally, I hope this article will help you.
Similarly, it aims to point out the many strategies that mattress retailers have for you to buy their products through advertising and marketing.
Remember not to fall into their trap.
Tell me what you think!