Mattress manufacturer market pressures in the pearl river delta furniture for transformation and upgrading

The first session of the Chinese guangzhou international furniture fair in Canton fair exhibition hall, nearly thousands of domestic and foreign enterprises mattress manufacturer. The reporter understands from the show, a third has long occupied the national market share of the furniture industry center of gravity - — The pearl river delta furniture industry, in the case of market pressure increasing, its production focus is from the previous 'unfinished' to 'creativity, research and development, brand' rapid development direction, the time can show obvious smell 'taste' is strong of industrial transformation and upgrading. Taiwan company furniture company is in guangdong dongguan city set up as early as in large factories, the company Wu Shu exhibition people said that at first the dongguan factory mainly as a foundation for the diversity of its headquarters in Taiwan and processing, after years of development, now has the perfect technology, solid wood furniture and the research and development, production, management of sofa. Wu Shu said the production equipment, the company's subsidiary in dongguan and Taiwan headquarters, now is in the leading position in the industry. The dongguan company is depending on the design of the research and development of high and fine product positioning for the advantages of rapid development, products have been sold to Germany, Japan and other countries and regions. Since the financial crisis, Europe and the United States, such as the pearl river delta furniture industry's traditional export markets have major impact, orders from the international market shrinking; And raw materials, labor costs are rising in mainland China, the appreciation of the renminbi further squeeze a lot of the pearl river delta furniture production profits of the enterprise. Unprecedented severe housing market regulation policy on the mainland, has begun to impact of the pearl river delta furniture sale in domestic market. Many of the pearl river delta enterprises were obviously feel difficult to do business, but under pressure from the market, more and more enterprises began to actively seek change, deeply feel the industrial transformation and upgrading is imperative. Shenzhen beauty close furniture company general manager Xu Sheng surveyed said his judgment this time and for the next six months, high-speed development in recent years, Chinese furniture industry will encounter a short 'winter', this is not a bad thing, but the regulation of market economy development to the industry. Enterprise can only in the process to research and development, pay attention to environmental protection, after the move beyond the 'winter', the furniture industry of product structure, the quality will be improved, and then prepare for the next period. Hong Kong interior design association professional member lu believes that China's furniture industry sales mode, service mode to transformation and upgrading, many furniture enterprises in the pearl river delta is developing in this direction, 'lu said watch this show can be seen, the pearl river delta furniture enterprise product has less copy imitate overseas, many enterprises have their own unique positioning, the series of products is also more show unique creative enterprises. , 'lu said that the furniture industry in mainland China are growing fast in recent years, along with the market development, industry competition pressure also increased gradually, the whole industry era of transition from product to brand era, fast transformation is the winner. At present, the pearl river delta a lot of companies are to the right path.