China's mattress market is uneven, billions of market waiting to detonate

Don't suffer from insomnia, been the last straw, according to the world health organization survey statistics, 27% of people with sleep problems, more than 50% of the people lack of sleep, 70% of people woke up every morning with tiredness, 90% of people don't understand the real deep sleep. In the high-pressure fast-paced life of the present society, sleep problems caused a variety of physical and mental problems, also caused the attention of the international community, as the 2003 China will sleep association 'world sleep day' formally introduced into China, people focus on sleep increased, the new concept of 'own health to have everything' is deeply rooted in the hearts of the people, people pay more and more attention to improve a third of the life. Mattress market in China is uneven, billions of market waiting for China is the world's second largest sleep products market, and a year consumption growth rate of 24%, far higher than the world sleep product consumption growth of 9%, in 2016 China's bedclothing market size of more than 200 billion yuan, beyond the United States as the world's largest consumer market of the mattress. On the one hand, the mattress market demand is increasing fast, on the one hand, sleep problems are emerging in recent years, people sleep condition has been polarised people began to pursue and enjoy healthy and comfortable sleep, but at the same time, there are more and more people suffer from sleep disorders. This stems from a mattress consumer market quality is uneven, don't correspond to the situation of supply and demand, on the one hand, so many high school low-grade mattresses on the market, and lack of market competitiveness, on the one hand, customers need to purchase can really meet the deep sleep and health products. Sleep is most worthy of investment, the current mattress industry development trend, for brands and dealers, is the best opportunity, so consumer demand, and the industry has not yet formed a true leader and relative monopoly market structure, high gold content of mattress brand differentiation positioning and differentiation strategy effectively, can better help the dealers to avoid homogeneity competition, develop a valuable market, thus and grow up with the brand, gain more space to grow up and profit space, to break through. MPE smart bedding solve customer core requirements in 62 originality quality invite you together to witness the future original design is the future trend of the development of furniture industry, Italian furniture with unique design, exquisite workmanship, natural raw material with the perfect combination of modern science and technology is famous in the world. MPE bedding was founded in 1956 in Italy CORONAPOrtabella ( va) , is focused on smart bed, latex mattresses, development, production and sales integration of the international bedding brand, 2004 MPE Asia marketing center was set up in shenzhen, shenzhen meiya industrial in China, as Chinese consumers open era of deep sleep. 62 years of history and the guarantee of honor, making the MPE successively won the national astronaut research and training center to choose brands, selection of training authority of the state sport general administration, national high and new technology enterprise. By the end of 2017, has been in China has the offline marketing and joining stores more than five hundred, a year at least 17000 customers will MPE bedding moved back home. In 2015, MPE after milan expo organizing committee layers of strict examination, become in the history of world expo 163, the first independent building authorized household enterprises in China. MPE general manager Mr Laurie had said, 'we did a lot of visual experience and morpheus environment test, as far as possible to meet the brand essence and floor on the philosophy of unity. We think this is the biggest challenge, but now, we feel that in this respect has been completed quite a success. MPE spent heavily to build intelligent bedding brand demonstration bases, truly open and new MPE external display window, DIY show appreciation + + product terminal linkage + environment basis is provided for indoor micro movie set application. 'In terms of market operation, MPE made a little more wars terminal marketing mode, to headquarters as the center, radiation to drive the operation mode of the terminal market at all levels, through each node of large public relations activities and space hot spot, the Olympic events such as large brand integration, at present stage in China household market reshuffle risen trend. And MPE for distribution to provide comprehensive and perfect service, including the support set up shop, daily business support, advertising materials, product support, training, support, etc. , scientific and effective to assist the daily management of the stores, a concerted effort to provide deep sleep for more people in need. As a research and development of deep sleep bedding pioneer, MPE is one of the world's highest market share of brand, on March 19, 2017, the 32nd session of shenzhen international furniture fair will be held in shenzhen convention and exhibition center, the MPE beds with new, updated version of intelligent control system. China website editing maojh. If you think our reprint violated the Copyright Act or harm the interests of you, please do not hesitate to contact us, we will deal with it in the first place.