On July 14, Christmas Eve Harbin new stores in the beauty of red star triumphant dragon, mall grand opening, Christmas Eve's general manager Mr Shen Pei, red star us triumphant dragon, store manager, Mr Zhang, Harbin area head Mr Pan He attended the opening activities, the scene atmosphere.
China gm Shen Pei left one Christmas Eve, middle Harbin area head Pan He, right the red star us triumphant dragon, store manager zhang l Britain established in Harbin, build a new experience Christmas Eve as Britain's first British sleep spring mattress brand, has experienced more than half a century of precipitation and fermentation, gained more than 97% of the European market visibility and good reputation.
According to statistics, in the UK, one in every five people in the use of Christmas Eve products, even the 'iron lady' Margaret thatcher and the youngest of the former British prime minister David Cameron is a faithful user of Christmas Eve.
Although Christmas Eve a household name in the European market, but since entering the China market, so only a small number of Chinese consumers are familiar with.
So how to quickly build cognitive in the Chinese market?
Christmas Eve's general manager Mr Shen Pei said: by the new open stores continuously expand the market, realize the steady development of Christmas Eve in the Chinese market.
Mr Shen Pei said: 'choose opening in Harbin in northeast China is Christmas Eve brand the future market is very important step.
'Interview, shen total also explains the reason of new stores in Harbin: a, Harbin is well known in cultural aspects, not only in terms of economic development is also a day.
With the economic strength increasing, people's consumption level will also increase, for household brand, natural market space.
Second, the Harbin city as the center of the northeast, in the store can have very good radiation effect, let more consumers know about Christmas Eve in North-East of China, experience the sleep product from England.
The Harbin new store opening, retained the British hit a few classic spring-mattress: cashmere wool series and Mirapocket spring gel series.
But because products found in the early days of the operation of some models are not suitable for the Chinese market, such as Chinese consumers of spring mattress hardness etc have is different from the European and American market demand, so Christmas Eve on the basis of original products, to make innovation, strengthening some frame support and hardness of spring mattress adjustment, make it more in line with the sleep habits of the people, the curve of joint human body, release the pressure of sleep.
L70 years quality, following a breakthrough manufacturing standards as has more than 70 years history of the UK's largest spring mattress brand, in the 1980 s, Christmas Eve is the UK's first big spring mattress manufacturer.
The brand is 'pure handmade' core competitiveness, adhering to the spirit, adhere to the refined by hand.
The selection of raw materials is also very harsh, select the purely natural material: wool, wool felt, anti-static not only, also has the flame retardant;
And super standard inspection process, all products are imported from Britain, through many times after strict inspection to the market.
Not only that, Christmas Eve strives for perfection, since the launch continuously explore the study of human sleep habits.
Since Christmas Eve in the Chinese market, according to the actual needs of Chinese people, has been to improve their spring mattress products, is committed to solve the citizens 'can't sleep, sleep' problem;
At the same time the British classical tufting technology perfect combination with manual pull clasp, only to bring each consumer originality to create top luxury experience.
The high-end quality does not mean expensive price.
Christmas Eve's general manager, says Mr Shen Pei Christmas Eve spring mattress main populist brand in the Chinese market, will be cost-effective to seize market, imports of pure light level luxury products quality and populist price, believe Christmas Eve will be rapid development in China, will attract more attention in the future.