In order to let potential customers willing to spend a lot of must cost a lot of money on his built-in spring mattress, simmons promoted the benefits of sleep.
The effectiveness of marketing strategy for many years has been on the rise, because the subsequent studies have confirmed that rich, high quality sleep is a basic component of health.
Delicate mattress today in a variety of ways to improve comfort of sleep.
First of all, through a variety of enhanced the built-in spring design, modern mattress to body weight distribution in wide area;
It also helps prevent mattresses of different wear and tear.
In addition, the surface of the mattress to provide appropriate soft and flexible, and helps to keep the spine in the position of the natural curve.
Modern mattress manufacturers, however, be careful to avoid excessive soft surface, it distorts sleepers spinal position, lead to discomfort or even pain.
At present, the consumer demand for mattress is fairly consistent.
Sales in the United States, in 1990, about 16 million mattresses.
Together with the base, the retail sales of the mattress is about 4 billion dollars.
Except a few large companies, most of the mattress manufacturers are fairly small, community-based business.
In the United States about 825 mattress factory, most still owned and operated by a founding family.
Nowadays, most of the mattress is made according to the standard size.
The initiated by industry, used to solve manufacturing company with manufacturing mattress of the bed of any size difference between companies.
