Mattress Company, China\'s largest mattress retailer with more than 3 thousand stores nationwide, filed for bankruptcy protection on Friday, October.
5. send rival Temur Sealy International Inc. (TPX -Get Report)falling 1.
3%, up more than 5% in pre-session trading.
Mattress company recently said in a public lender update that \"ineffective brand marketing\" is one of its key strategic issues.
The company also noted that it is undergoing a shift in supplier relationships and \"sales decisions that have a negative impact on profitability.
\"Mattress companies have used acquisitions to scale up in recent years, buying mattress Giants in 2012, buying sleep trains in 2014 and sleeping trains in 2016.
The company recently closed hundreds of locations and may consider closing more locations in order to reduce costs.
There is also Tempur Sealy from Amazon. com Inc. (AMZN -Get Report)
It may also be the beneficiary of the upcoming integration of the mattress industry.
Amazon recently launched the AmazonBasics memory foam mattress as a private label option for mattress shoppers.
Amazon\'s mattresses are available in double, full, queen, king and King of California sizes, starting at $130.
Amazon works with other companies such as Casper, Leesa, Yogabed and Purple to gain market share from mattress companies.
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