Sapira Aims For Luxury End Of The Online Mattress Market

The bed-in-a-
The box revolution has recently become more luxurious.
Sapira, which delivers mattresses directly to online consumers, is the latest competitor to Internet mattress companies such as Casper, Tuft and Needle, aiming to bridge the high
Density foam beds are usually sold online and there are traditional beds in the showroom.
In last October, the team behind the online mattress manufacturer Leesa launched the edge of Sapira in the form of a thousand squinchy \"pocket springs\" made of recycled steel, which is more than a separate foam
You don\'t feel the coils when you sleep because they are buried under a stable liner;
There is one layer for cooling and several layers for comfort.
For a bed compressed with plastic, the effect is impressive, it is placed in a box that can be placed in the back seat of the SUV.
Also good, the product is made entirely of American material and assembled at a dedicated factory in Mississippi before shipping.
Sapira needs all the advantages it can find.
The online mattress market is booming, but the competition is fierce.
In 2016 alone, Casper is expected to generate $0. 2 billion in sales, and the company has recently expanded its business to Europe.
The entry cost of Sapira\'s double mattress is $975, which is much more expensive than other niche brands (
$550 for Casper twins).
Sapira, however, has a good pedigree.
Jamie Diamondstein, founder of the parent company Leesa, is a 30-
As a veteran of mattress design, along with co-founder and CEO David Wolfe, Leesa quietly grew into a $45 million business in just eight months.
The company is supported by TitleCard Capital, which has invested $9 million in Series A financing and has worked with Gao
Profile names such as Jimmy Kimmel and New York Rangers goalkeeper Henrik lundwest.
The comments about Sapira are great, but I would like to try them myself.
When someone slowly turns into an online mattress (
We have three now.
, I found the Sapira full mattress in our son\'s room a little stronger than Casper\'s and a little more solemn overall (
A little higher, definitely heavier-
Dragging it in the House really hard).
The mattress came to life within a few seconds after we cut the plastic and let the bed breathe.
Leesa, after hearing the commenter say the \"real\" mattress has Springs, created the sapira, which was launched two years ago.
So it took the company more than a year to develop what it thought was \"the first luxury pocket spring hybrid mattress with the best components \".
\"Like Leesa\'s non-
Sapira spring bed with 100-night risk-
Sleep free trial.
The company also donated one for every 10 mattresses sold.
Sapira mattress starts at $975 (for twin), $1,075 (twin XL), $1,275 (full), $1,475 (queen), and $1,775 (
King and King of California).