Warby Parker did not invent a direct sales model for consumers, but they are the most famous promotion brand in the online shopping era.
They have revolutionized the retail industry through a paradigm shift in which consumers buy goods almost entirely through physical middlemen (optical shops)
, Which in turn marks products that already have extremely high marks-
Exceeding the actual cost (
Frame and lens).
Warby Parker reversed the model by selling his own products directly to customers online, reducing excessive profits and completely cutting off the middleman.
As companies mature, they find that they need to combine physical retail stores with online sales to meet the needs of consumers. However, they have succeeded in simplifying product selection in a well-known complex industry, and it is difficult to compare products, but many people need products and then sell them at a price lower than their competitors.
Not surprisingly, their success led to a substantial increase in manufacturing and sales directly to consumers, mainly online sales, but often a similar combination of actual stores and e-commercetailing.
Today, you can buy anything from gift shoes to luggage at a discount directly from the manufacturer, but this model is best suited for items that are traditionally very slow and difficult for consumers to study and compare, high-
Increase the price, especially for big ticket items.
Furniture is a good example: there are hundreds of unfamiliar brands, models are changed frequently, and there are few useful reviews or ratings.
Consumers can turn to crowdsourcing ratings in terms of travel (
TripAdvisor, etc. )
Or make serious news comments about things like electrical appliances (
Consumer Report)and tech (Techradar. com, PCMag. com, etc. )
But not lawn furniture.
Or most of the furniture, especially the mattress.
After my home was recently renovated, I needed new patio furniture and started trying to buy it.
There are two ways: professional retailers with amazing fees, and websites like Wayfair with a wide range of price options --
There is no way to distinguish quality.
My frustrated search finally got me to Yardbird, which is high-
Quality outdoor furniture made by Warby Parker for glasses.
I bought a large terrace table and eight chairs, all powder coated aluminum, with rain proof pads, currently for $2,625.
I have now spent two summers outdoors and a brutal New England winter, which is great, and the price is better than anything I personally see in the store.
Customer service is great, Yardbird has expanded its product line since I purchased it, including the double sofa, the soft cushion section, and it also operates a physical retail store in Minneapolis, the restaurant, chairs and fire pits are equipped with outdoor terraces.
It turns out that Jay Dillon, owner and founder of Yardbird, came to his company through the same consumer issues I had.
A year after I bought this set of cloth scenes from his company as an anonymous consumer, I talked to him about the story.
\"My wife and I live in New York and we have a small roof and start looking for furniture.
The market is completely different, either it\'s something from Target and Home Depot, the price is less than thousand dollars, the quality is not very good, or it\'s a specialty of 5 grand, there\'s nothing between the two.
\"He raised money to launch Yardbird, moved to Hong Kong, spent a year at the Shenzhen factory before starting his business, and did nothing but research sourcing and manufacturing.
\"I saw a chair on an assembly line at a factory that was used to repair the hardware, and I asked about the manufacturing cost, which was about $150.
They sell for $800.
That\'s when I knew we had business.
We will have our own factory but our factory is our biggest investor and we buy all our fabrics directly from Sunbrella [
Outdoor fabric manufacturers
We buy Wicker directly.
No one else has done so.
I have basically lived in an outdoor furniture factory in Asia for three years and have never seen any other Westerner.
Your local lawn furniture store is not in design and sourcing, they are just marking and reselling.
\"What I ordered from Yardbird was a leap of faith, but it was rewarded and since then I have found it difficult to pay large sums for no reason.
Dillon and his wife also fell under the spell of shopping directly to consumers, from Italian-driven shoes to sheets to interior furniture, and he told me, \"it doesn\'t matter what you buy, if you can find a company directly to you from the factory, as a consumer, it can save you a lot of money.
He\'s right. I \'ve used more of these deals recently.
These are the best.
Mattress: It\'s been time for us to change the bed recently, I keep in mind Dillon\'s suggestion.
\"You walk into a mattress shop with 30 mattresses inside.
But you don\'t have.
Companies that are direct to consumers have proven that if the quality is good, you only need to choose between the hardness of two or three grades.
\"Because the mattress has long been linked to retail confusion, frustration and the feeling of being torn off, the mattress has always been a hotbed of this model, with a lot of brands in the space.
Most of these take the memory foam route and promise that the \"bed in the box\" can be delivered because the mattress can be rolled up.
It sounds cool, but it doesn\'t actually make sense because if a company
Quality traditional inner spring mattresses include free shipping, installation and removal of old mattresses, the whole bed in the box is not only unnecessary, it is actually more important than the bed that is not in the box --
Take the old bed you\'re bulky but don\'t want.
I read every online review I can find and also wanted ecology very much
Friendly and safe material and a bed not made in China.
I\'m not a xenophobe, but I learned through hard experiences (
Go to the hospital)
Things you come into contact with every day, like beds, should not come from China, where there is a history of dangerous products, from sheetrock to baby formula to dog food, with a long history.
I only buy dog beds made in the United States (
West claw of Montana)
So I\'m going to do the same for my wife and I.
It all made me find Saatva.
The mattress in Saatva has a real inner spring structure but is very high
There are multi-layer memory foam and foam technology in the organic cotton cover.
They are made here with the seal of the Council for Sustainable furniture, using organic cotton, certified
Pur approved foam and Guardin antic microbial plant treatments to extend the service life of organic cotton.
They got great reviews one after another. Tuck.
Com is a better mattress website I found, different from advertising
The headquarters or bedding company operates the \"review\" website with extensive details of its research methodology and editorial integrity.
Tuck rated Saatva as the best inner spring mattress on the market at any price, as well as the best mattress of any type for average weight side sleepers, average weight back sleepers, sex and back pain
It also got great reviews from Sleepopolis, the sleeping judge and many other amazingly detailed review sites.
New York magazine voted best
Mattress, male Magazine Best for athletes and Business Insider best for back pain.
Every review classifies Saatva as a luxury mattress, but it is not more expensive than many of the ones shown (
Cheaper than a few)
At a local \"discount\" mattress store with mixed high pressure that I have visited.
Finally, I turned to Wirecutter, now the top fair gear testing site owned by the New York Times.
Wirecutter praised Saatva for rating it as their favorite inner spring mattress and noted that \"the mattresses sold by Saatva are more expensive than typical beds --in-a-
But they have better ingredients and can last longer . . . . . . Most of the online mattresses are made of foam, so the Saatva Classic is one of the few spring mattresses you can buy when you order online for convenience;
Saatva also offers a generous 120-
A one-day trial period and a relaxed return.
\"The long trial and generous return policy was my turning point, but after just a few nights I knew I had kept my policy.
It is very comfortable, apparently made very well and of high quality, delivery, installation and mattress removal are all made in Switzerland-Accurate style.
As an added bonus, it is one of the few online furniture companies including this free \"white glove delivery \".
A few days ago, a friend of mine bought a new bed at the market, came over to see our bed, looked at it, lay on it, and immediately ordered one from Saatva.
The company produces three levels of hardness and a large mattress is a very reasonable $1,099 including delivery, installation, removal of the mattress and 120-day trial.
Lensabl: after wearing glasses for 30 years, I found a difficult way, that is, for high
In fact, tech paint will keep your lenses from scratch and faster than promised.
During the guaranteed year, I went back with an expensive coating like Crizal and happily replaced the lens --
They don\'t care because the price of glasses lens manufacturing is too high and the price is close
With a huge monopoly, producers already seem to have alternatives.
But in any case, the frame is longer than the lens life, and no matter what frame you wear, you may choose it because you like it best, so why not get more life from it?
I am excited to find a company dedicated to simply replacing lenses on existing frames, fast, easy and reasonably priced.
While the Warby Parker model ultimately requires a store to allow people to compare the look of the frame, Lensabl doesn\'t, and is perfect for an entirely online experience --
Including a pre-
Pay mail send them your photo frame and have them swap lenses in Los Angeles
Laboratory based on optics
I\'m using progressive and ultra-thin lenses, which are almost the most expensive combination at the moment, but Lensabl.
Com is still much cheaper than any other option and I don\'t have to leave my house.
I am very happy to save a lot of money. All Lensabl.
Com lens with defense
Reflective coating, UV coating and UV protection coating
Scratch the coating at no extra cost and the basic replacement Rx Lens is only $77.
You send your glasses through pre-
Paid mailboxes, they came back soon with new footage.
I did it and the service was good.
They can make all the complicated choices, such as gradual, highindex (thin)
Full set of blue-
Computer users, sunglasses, readers, interceptors for anything with lenses.
This is a great way to turn your favorite sunglasses into Rx, or just save some money.
Kitchen Table: Vermont farm table is 10-
The company, created a year ago by the husband and wife team, aims to make simple, beautiful and practical furniture that will last a lifetime from responsible wood.
Everything is made in the company\'s woodhop Vermont, which combines cutting
Edge Technology (
It\'s like Vermont natural paint. Whey technologywith age-old methods (hand sanding).
I haven\'t bought their furniture but I do have a few nice cutting boards.
The Vermont farm table has so far been customized for custom wooden tables, but they have just launched a brand new \"hunting and Collection\" series ready for shipment, tables and benches that are very easy to assemble are ash, walnuts and reclaimed pine trees among their three most popular species.
This concept is to align their core craft values with modern consumption trends, including directto-
Consumer Digital Retail
Ecology, Day Transportation
Friendly materials and thoughtful unpacking experience. “Today’s anti-
Glasscoe said: \"Throw away the furniture that consumers want and hope to have a simple online ordering process and delivery in a few days.
So far, the choice is cheap-made tables that can be bought at any time, waiting for two or three months, waiting for something customized, in many cases, these things are not made in China or work with a small local craftsman.
We offer hybrid solutions: the craft and quality of working with local small shops, and the convenience of ordering from modern technology
The forwarding company that shipped the same day.
\"The lineup ready to ship is currently on sale with free shipping and full service
The size table starts at only $995.
The hunter model shown above is $1,495.
Others: I have previously written about consumer retail progress similar to custom clothing on Forbes, and my favorite is Showroom/online mixed clothing
Quality custom set.
Please check engineer Z Grills if you like BBQ-
High drive manufacturers
Tech automated pellet smokers/grills quickly gained a fanatic following for their low prices and features --
Packaged products, which I have also described in detail in Forbes recently. One of my all-
TIME\'s favorite is Heritage Boots, a retail store in Austin, Texas, with low technical content, mainly bricks and mortar (
Although you can buy online)
Provide consumers directly with very high-end, gorgeous, handmade cowboy boots for half the price they should sell.
I have four pairs and I have been wondering which pair my fifth pair should be.
