Often is happen as such matters in life, happens to you when looking for a factory to buy school spring mattress, the spring mattress manufacturer's school may with other factory price discrepancy.
Customers have already accustomed to the comparison between different manufacturers price school spring mattress.
However, compared to the same manufacturer in the manufacturer of different sales channels of school spring mattress price, it is to appear in recent years.
We found that many manufacturers online price difference is more and more significant.
Online prices generally will be lower than that of the offline.
By understanding the customer pay attention to the points in different sales channels, and the attention points how to influence their willing to spend, is the core of the current pricing team to face the challenge.
Do it well will produce generous returns: through our experience, factory if can meet the different sales channels to implement effective pricing, profit will be increased a few points.
And we need to think about the problem of what is the customer in the case of online price differential sensitive?
Under what circumstances they open-minded for price difference, what circumstance can resist?
Through the present situation of the offline survey data to: about 59% of the people to accept the difference of cheap school spring mattress, but offline entities price is quite high school spring mattress manufacturer online more affordable, people are more likely to accept;
Relatively speaking, is still a young man to spread acceptance is quite high.
Efficient pricing plans need to customers pay attention to the point as the core.
No one aspect is that all customers in purchasing will pay attention in all circumstances.
Customer is always in the instant convenience, online procurement experience, and the school spring mattress price several reasons for this implementation of trade-offs between each other.
Because purchasing conditions are different, their focus on point is different also.
When people in the real spring mattress manufacturers feel school of immediacy, touchable and exclusive, they can accept the school spring mattress sales at higher prices at the factory.
Naturally, the price differential tolerance also depends on the price of the school spring mattress itself.
Customers can ignore factory burden due in entity factory ready for the higher cost of sales.
