More than 4,000 studies have shown that exposure to flame retardant can have a negative impact on health, and last year Ashley Furniture, the largest furniture retailer in the United States, announced that they would stop using flame retardant in furniture.
While many retailers such as Ikea, crates and barrels have followed suit, flame retardant is still prevalent.
In fact, most sofas, soft chairs and mattresses still contain these toxic and ineffective additives.
Americans spend an average of 26 years sleeping.
Toxic mattresses are an important way to limit chemical exposure.
For those of you who love the comfortable memory bubble, the accio of entrepreneur Jack Dell has come up with the perfect solution.
His successful marketing
The terminal brand provides a good strategy for potential customers.
Be an entrepreneur
Jack\'s journey begins with innovation.
His father offered the mattress industry the only natural foam option at the time-natural latex foam.
When Jack wants to explore what it takes to turn a healthy choice like natural latex into a comfortable performance product like a memory foam, his father connects him to the Italian manufacturer of latex foam.
Jack put himself into the project, hired chemists, and tried a mixture of different natural latex, organic essential oils and water to see what he could create.
By 2005, he has developed a proprietary formula for using hevea milk (Rubber sap
As a basis for his patented natural memory foam, he claims that it is \"superior to all known bedding.
After several years of research and development, he obtained a patent for \"the most performing mattress on the market.
Jack began to market his invention with the brand Essentia.
I interviewed him to learn more about his experience and how he built the brand.
Kate Harrison: What was the initial interest in a healthy mattress?
Jack Dell\'Accio: I started my journey when a family member was diagnosed with cancer.
While working on alternative therapies, I began to learn about our living environment and how it affects our health.
I am plagued by the toxins we encounter every day, especially on mattresses, and am committed to developing a solution that will help achieve health and sustainability.
What is unique about your product?
Dell \'accio: The only mattress we produce meets all body and body recovery needs through its patented natural memory foam.
Our technology makes it the only mattress on the market that can address 6 key factors that allow the body to recover faster from daily stress, injury, and even concussion.
Including: comfortable whole body, optimized sleep, proper posture, temperature control, clean air environment, allergy test.
How do you deal with allergies in these six questions?
Many people are allergic to mites and/or latex.
Can these allergic people sleep on your mattress?
Dell \'accio: due to the molded nature of our patented natural memory foam, it is actually not permeable to the inhibition and growth of dust mites, so dust mites allergen exposure can be ignoredWe had Dr. Robert G.
Hamilton, director of the dermatology, Allergy and Clinical Immunology Reference Laboratory at Johns Hopkins Medical School, tested our mattress.
He found that when sleeping on essential Tia, people with latex allergies do not come into contact with latex allergens and do not develop latex allergies because they sleep on the essential Tia mattress.
Harrison: I know working closely with health institutions and medical professionals is an important part of your brand building efforts.
What benefits did they help you identify and market?
Dell \'accio: Essentia is recognized by Well-known and respected institutions in North America, including the international Well Institute, which works closely with Mayo Clinic and Cleveland Clinic.
In addition to chemicals, we have had some doctors test the health benefits of this product
Free sleep environment. Dr.
David Soria tested our mattress for concussion recovery, Dr.
Jace Provo tested the mattress to show that it can help minimize the impact of temperature
Lack of sleep.
The Essentia mattress is actually to exude heat from the body, allowing a person to sleep in a healthy environment that is 7 degrees lower than the core body temperature.
Our mattress is currently also being used in every room at the West Palm Beach hipoclardi Health Institute.
The promise of the restoration by hipoklata means that only state-of-the-art sleep solutions can achieve the most important recovery of the body.
For all of these reasons, and because we only use the highest quality natural and organic materials, we are called \"the healthiest mattress in the world \".
\"Harrison: You try to connect the mattress to health and health.
Is there any way for your company to \"get green\" other than the product itself?
Dell \'accio: We cut our carbon footprint significantly by shipping compressed and rolled mattresses in order to reduce space by 75% in transit, which also means a 75% reduction in packaging.
100% recycled paper for all Essentia boxes (
99% postal consumption and 1% postal industry).
In addition, when we produce our own foam, we are able to import the original hevea milk and produce the foam on site at the Canadian production plant.
This means a significant reduction in transportation costs.
We are also creative with other products we have introduced, such as comfortable pillows.
Considering that the comfortable pillow filling is a mixture of chopped natural memory foam and chopped natural latex
So nothing is wasted.
Harrison: What are some of your more creative and effective marketing strategies?
Dell accio: some of the biggest advocates of our brand are professional athletes, health experts and medical professionals.
Some of the athletes sleeping in Essentia include Kevin Loff of the Cleveland Cavaliers;
Chicago Blackhawks captain Jonathan TUIs
The biggest Pacioretty, captain of the Canadian team in Montreal,and 4-
Olympic gold medalist Haley Wiken Heather.
Andy O\'Brien, the NHL strength and training coach at Sidney Crosby and Matt Duchene, recommended our ProCor product to his athletes.
As he reported, \"the Essentia is the only mattress to perform well with my athletes.
Other mattresses can stimulate the central nervous system, making it difficult for athletes to get proper rest and recovery.
We also have a lot of important support.
As I mentioned earlier, Delos, a pioneer at the international oil well Institute, named Essentia \"the healthiest mattress in the world \".
\"In the end, Essentia is also a proud producer of Stay Well mattresses, which are currently displayed in the Stay Well room at MGM Grand Hotel Las Vegas and featured nationwide
Our efforts are paying off and we see a lot of online growth and recognition thanks to these endorsements and collaborations.
We will launch 6 new stores in 2016 and be ready for rapid growth.
Summary: The success of Essentia can be attributed to providing a highquality eco-
Friendly products are popular for their health and health benefits.
Their medical support and connections to the sports community help to improve their public image and credibility.
Their partnership with Stay Well helps build their reputation as a luxury mattress while exposing possible buyers to the superior comfort of their products.
You can find Essentia online or in many of their physical stores in the US and Canada.
