Boxed mattress a sleeper hit1

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This article was published in 20/11/2014 (1654 days ago)
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An emerging online retailer wants to bring several sleepless nights to traditional mattress retailers in Canadain-a-box offering.
Just seven months later, it\'s American. S.
New York debutbased Casper.
Com has already started shippingtype-fits-
The same is true of all foam mattresses north of the border.
\"We plan to expand to Canada in 2015, but thousands of requests have convinced us to act as soon as possible,\" the company\'s Coalition
Founder and CEO Philip Klimm said in a statement. Casper.
Com sells only one mattress. a \"medium-
\"Company\" model
A house made of two kinds of foam-
Memory and LaTeX
It has six different sizes and prices from the Twins ($650)to a king ($1,150).
The mattress is delivered directly to the customer\'s door in a carton about the size of the bar refrigerator.
104 by 53 cm by 50 cm.
Casper claims its price is about 1-
Third, what do traditional mattress retailers charge for similar products, as it eliminates all costs associated with middlemen and operating bricks --and-mortar store.
It also offers delivery within two days, 10-
100-one year warranty, free shipping
One day, the \"risk-free\" return policy, can be picked up free of charge if the customer decides not to keep the mattress.
The emerging retailer said its initial inventory had been sold out within a week of its listing in last April and sold more than a million dollars worth of mattresses within the first 28 days of its opening.
The company hopes to get sales from traditional Canadian mattress retailers such as Sleep Country and Sears.
The Company believes that more and more consumers are now overwhelmed by all the different types of mattresses on the market, and they are looking for a less chaotic and less costly option.
\"The mattress industry in Canada is intricate and deliberately confusing, and overpriced, outdated products are just as rampant as in the US,\" Krim said . \".
\"Consumers are ready for change and we are very excited to offer Canadians an easier way to sleep.
\"Our goal is to steal market share from traditional bricks. and-
Mortar shop owner of one of Manitoba\'s largest mattress retailers
Best Sleep Center\'s David Keam —
He said he was not worried.
Keam, who runs six stores in Manitoba, said he had never heard of Casper.
He did not check the company\'s website until a reporter called him on Thursday.
What he saw did not impress him.
\"One type for all?
\"It\'s even less meaningful now,\" he said . \" There is no mattress suitable for everyone, he added.
He also believes that few people are willing to buy a bed through the Internet.
\"No one bought a mattress --
\"If there\'s a product you shouldn\'t buy something you can\'t see, it\'s a mattress,\" he said . \".
\"You can have the best mattress in the world, but it\'s useless if it doesn\'t fit you.
Their return will be huge.
\"However, Krim, who was in transit and was unable to comment on Thursday, told the Financial Post earlier this week that so far there has been very little return from the US. murray.
McNeil @ freepress. mb.