Why is the O2O model of the mattress industry important?

Author: Synwin–Mattress Manufacturer

Foshan Mattress Factory introduced that the mattress industry is no better than fast-moving consumer goods. As mentioned above, the B2C channels that can turn up the storm are offline mattress brands that have already established a satisfactory reputation. The mattress industry must be promoted offline together with offline experience halls. as support. Foshan Mattress Factory hardly mentions the mattress, but if there is a demand, we will go through various channels to understand it, the attention is low, and the rolling progress is high. So just imagine, your 'accurate customer' finds you through the Internet and wants to experience your product. You can't send such a big mattress to him to try it, right? Those successful mattress brands are all online and offline counterparts, referred to as O2O.

If the company wants to achieve long-term development, what it needs is not just to sell goods on B2C, but to establish a long-term brand optimization process. Recently, some offline experience halls of mattress brands in the industry have launched mattress "free trial" activities. This is a practice worth learning, especially the "smart mattress" that is now in the limelight. Foshan Mattress Factory consumers' curiosity about things they don't know is enough to encourage them to go to the experience hall to experience "excellent sleep", and the merchants want to say: "I'm not afraid that you won't believe it, but I'm afraid that you won't come.

” Foshan Mattress Factory warm reminder: When buying a mattress, you need to be careful, 'a mattress with low attention and high volume progress is destined to be a product with a strong sense of experience'; at the same time, mattress companies also need to pay attention to online With offline implementation, do a good job in O2O form.