The most important thing to maintain the relationship between furniture industry manufacturers - Hotel Mattress Division

Author: Synwin–Mattress Suppliers

Distributors are the lifeblood of a manufacturer's operation and a bridge between manufacturers and customers. When distributors become the most valuable resource of an enterprise, "lost" or "remain", the maintenance of the manufacturer's relationship has once again been marked as a top priority. "red". The furniture market is flat this year, and operating pressure has become one of the reasons for the loss of dealers. In the case of a cold market, dealers often have more considerations, they may change their business products frequently, and lose interest in their original partners.

We are very happy to see that some furniture companies are trying to organize dealers to conduct unified training, and solve the problem of recovering dealers step by step. A successful dealer training, on the one hand, can directly convey the corporate culture and unify the dealers' understanding, on the other hand On the one hand, enhancing channel satisfaction can enhance the loyalty and trust of dealers, and ultimately achieve a strong collaborative strategic alliance for manufacturers. Dealers are not fighting alone. Training provides dealers not only professional store operation knowledge or professional sales skills, but more importantly, training provides a platform for successful dealers from all over the country to communicate. Improve dealers' marketing capabilities.

If an enterprise realizes that the investment in dealers is the most rewarding and low-cost marketing investment for the enterprise, will it increase the investment in training? The current situation is that the homogenization competition in the furniture market is serious. This has led to a decline in the profits of furniture companies. Despite this, many companies' investment in marketing has not declined but increased, and there is a far lack of investment in training. Finally, let's make a rough calculation of whether the dealer training is really true. Let's do such a set of comparisons. We organize 150 dealers and shopping guides to conduct a 4-5 day training, which costs about 200,000 yuan. An advertisement that hangs for 4-5 days costs about 40,000 yuan, and an advertisement is placed in front of a set of CCTV news broadcasts, and the cost per second is as high as 300,000 yuan. It is not difficult to see that advertising is short-lived, but training is more continuous. Compared with advertising and marketing, training can be regarded as the most effective marketing method at a low price.

Dealer training will surely become the choice of more and more enterprises. I believe that as long as the enterprise can fully realize the practical significance of supplier training, as long as the enterprise can get rid of many misunderstandings in the dealer training, as long as the enterprise can plan and implement the training in a systematic and serious way, then the dealer training will also greatly increase the number of enterprises. business competitiveness, and help the overall development of the enterprise.