my country's mattress industry market development characteristics and development trend analysis

Author: synwin-Mattress Suppliers

Since the 21st century, my country's mattope industry has been well developed. At present, China has become a consumer market in the world's important mattress production base. my country's mattress market presents the following features: 1) In the field of manufacturing, the industrial concentration is low, and the gap between enterprises is obvious. According to rough estimates, there are thousands of mattress companies in my country, including more than 20,000 professional mattress manufacturers in 200,000, probably around 20.

Most of my country's mattress companies are small and medium-sized enterprises, although there are many, but the professional level is uniform. Existing professional mattresses manufacturers, there are also enterprises that have been engaged in mattresses, furniture, bedding, etc. The emergence of a large number of production enterprises has enabled industry competition, mattress companies have large gaps in scale, technology, funds, especially in brand promotion, and national mattress brand refactive.

2) In the field of consumption, the level of mattress consumption in residents is obvious. At present, my country's mattresses consumption market is basically divided into three categories: in the mattress market in the Pearl River Delta, the Yangtze River and the eastern coastal city, form a more fixed medium-high-end mattress product market and consumer group, the market size is stable; other The consumer entities of central cities around the city are mainly medium-oriented. The potential customer population of high-end products is low; the consumption subjects of townships and rural markets are mainly low-end products, most consumers are mainly solving basic sleep needs. And the price of mattress products is high. The gradual expansion of domestic mattresses market demand is first in the fact that my country's population has continued to increase. my country is a big country with more than 1.3 billion people, and the mattress is a necessity of people's life, especially in the event of marriage, rush, and mattress. As an indispensable consumer product, the increase in population will inevitably increase the sales volume of the mattress.

With the gradual weakness of the traditional Chinese mass "hard bed" concept, the market in the spring mattress, latex mattress, etc. will be more and more wide. Second, the consumption upgrade demand for national life is improved, and the improvement of living standards has increased more and more inductive requirements such as sleep environment, mattress quality and appearance. The update of mattress production technology meets various people. Need to speed up the replacement frequency of the mattress. Americans have always used the mattresses as versatile, replacement period shorter; in China, the mattress has always been replaced for 10 years of durability.

But this consumption habit is changing with the richness of the national life, and the domestic mattress market is increasing. In addition, real estate transactions have an indirect impact on the sales of mattresses. The trading volume and transaction area of ​​commercial housing will stimulate the purchase needs of mattresses. People will not be full of rigidity in a considerable time, and the size of the mattress market will continue to expand with the prosperity of real estate transactions.

After years of development, the Chinese mattress industry has gradually entered the right track, the internationally renowned mattress brand has become increasingly developed in the Chinese market, and the competition between the domestic market is fierce. Today, design R & D, brand, marketing has become a three-driving carriage that drives the core competitiveness of mattress enterprises. Enterprises to achieve differentiation and specialization on three elements of design R & D, brand, marketing will be able to quickly obtain competitive advantages and enhance market status.

In the next few years, the development of the domestic mattress industry will present the following trends: 1) Consumption habits and preferred changes lead consumption trend With the improvement of my country's national income and changes in consumption, people's preference demand for mattresses is also changing. my country's mattress companies are experiencing the transformation of the buddh of the manufacturing place. In this process, enterprises that can accurately grasp the needs of customers in the process will lead to the consumption trend of the mattress market. Specifically, the public's conventional preferences in mattresses have the following trends: 1 Focus on the application of the new material of the mattress.

New materials have more or more performance than traditional materials, and the application of each new material in history has a profound impact on the mattresses industry, for example, the spring mattress is better than the elasticity, good bearish, breathable Strivency, durable, becoming a wide range of mattresses, memory sponges can be fully fitted with body curves, release pressure, and induct changes in human temperature, providing different soft hardness feelings, becoming the main filler of mattresses One of the materials. Applying new materials in mattress products, the quality of people's sleep is also prompted domestic mattress companies to focus on the investment in R & D, which provides a development opportunity for mattress companies with strong technical strength. 2 Near the environmental protection of the mattress.

After the basic sleep needs, health has become a topic of people. One-third of human beings spend the bed in bed, with a comfortable, healthy mattress is critical to human health, but in the unpristed domestic market, many mattress companies ignore the importance of product quality, causing Cases such as harmful elements such as formaldehyde in mattresses are uncommon. Environmental protection is the factors that consumers pay attention to when purchasing furniture.

With the global popularity of the green economy, environmental, healthy mattress products will gradually occupy mainstream in the future. 2) Channel construction has gradually become an important factor in market competition The competition between future mattress companies is largely dependent on channel construction capacity, and mattresses enterprises with efficient and high-quality sales channels will receive a chance in future competition. The advantages of the construction of mattress enterprises are mainly reflected in the rapid expansion of the sales network, and the effective management of channels.

At present, sales channels can be very small throughout the country's mattresses. Many brands are only advantageous in some provinces. Therefore, the rapid development opportunities in the current mattress industry will be very beneficial to the advantageous enterprise market share. At the same time, the rapid development of sales channels requires the synchronization of channel management, how to improve the efficiency and stability and franchisees of the direct store, become the key to the success of channel construction. 3) Purchase power is further inclined to famous brands For a long time, the number of mattress companies has been numerous, but the products are stronger, and consumers buy matthers to be guided by prices, and corporate competition often appear in the form of price war.

With the continuous improvement of the income level of urban and rural residents and the speed of furniture update, the "brand consumption concept" gradually be deeply rooted, the brand effect gradually appeared, and the purchasing power further went to the famous brand. Committed to independent brand building, establish a good brand image gradually become a magic weapon of furniture enterprises to win the market. The strategic focus of large enterprises will focus on product development, brand packaging, etc., competitiveness will be more prominent; companies with poor image, technology and financial strength will be incadvive in the competition.