From the year of being able to fight to the year of fighting, how will Chinese mattresses go? Listen to the analysis of mattress manufacturers for you

Author: Synwin–Mattress Suppliers

With the continuous improvement of consumers' consumption level and the transformation of residents' consumption, consumer goods including mattresses have gradually shifted from the pursuit of basic functions to the pursuit of quality, resulting in the expansion of their market size. Attracted by larger profits, more and more companies have entered the mattress industry. At present, the mattress industry has a low concentration and competition continues to intensify. 1. The mattress industry concentration is low but the integration is accelerating. In recent years, my country's mattress industry has shown the characteristics of "big industry and small companies". In 2018, my country's mattress industry concentration CR3 was about 9%; 2019 In 2018, the concentration ratio of my country's mattress industry increased to about 10%, and there was not a single leading brand in the market.

Although the growth of concentration is slow, it shows that the speed of industry integration is accelerating to a certain extent, which means that competition will intensify in the process of integration. 2. The competition is fierce and intensifying. In the mattress industry, the competition in the low-end mattress market is relatively fierce. Judging from the mattress operating income of the major mattress listed leading companies, their market shares are not high.

From the perspective of R&D capabilities, it can be seen from the trend of the proportion of R&D investment in listed companies in operating income that from 2017 to 2019, the R&D investment in the mattress industry generally showed an upward trend, indicating the importance attached by listed companies in the mattress industry to R&D. gradually increase. In the first half of 2020, the overall R&D investment in the industry may decline due to the impact of the epidemic. In terms of cost performance, my country's mattress products are higher, but in terms of function, the products of imported mattress brands are still more distinctive and targeted.