\"Good sleep is as important as oxygen and water,\" K said.
Madhavan, managing director of Peps Industries.
His plan is to make his Peps mattress range worth sleeping.
Why don\'t people worry about spending 1 out of 3 of them in the bedroom? He asks.
\"Mattresses occupy about 47 places in the list of most popular consumer goods.
People buy new cars and LCD monitors, but they don\'t discard old mattresses for new things.
In foreign countries, people change once every four years.
People spend more money decorating the bathroom.
But when it comes to mattresses, participation is low, \"he lamented.
Peps sells 10,000 mattresses per month.
When they started their first commercial production in 2006, they produced only 4,000 mattresses with a turnover of Rs. 4 crores.
Today, they enjoyed a pan
In addition to the eastern region, India\'s presence will also change.
\"Now we are in touch with Rs.
90 crore, \"he told prideMadhavan, who holds a degree in polymer technology from the Indian rubber Institute through IIT Kharagpur.
He enrolled in a management course in IIM Bangalore and later specialized in finance and administration.
He also studied courses at the Indian Institute of Science in Bangalore.
Madhavan made Kurlon\'s mattress a household name when people slept on cotton mattresses.
Before taking over Peps with several of his friends Shankaram and Manjunath, he worked with Kurlon in various capacities for 30 years.
He made Kurlon\'s mattress a household name, when people slept on cotton mattresses.
\"With Peps, the concept of a spring mattress is new and considered expensive when we enter the market,\" he recalls . \".
They entered the market and launched a batch of affordable products.
Brands such as \"Spring koil.
Madhavan said that innovation and quality have always been a constant factor in their manufacturing process.
For example, the tick cloth is certified by the AATC 147 standard (
Cambridge Center for Medical Insects)for anti-Bacteria, resistanceFungus and resistance
The parent company of Arasur Peps near Coimbatore owns imported machinery for the manufacture of spring, assembly, quilting, finishing and packaging products.
They have two more in Delhi and Pune.
All raw materials are imported except in-house.
Foam determines the quality of the mattress.
Madhavan explains the production of a special \"spinal protection\" mattress that can relieve back pain.
\"This memory foam is sensitive to heat, and it takes up the outline of the body when you lie on it.
\"This ensures a relaxation of the tense spine,\" he said . \".
Memory foam is also used in a range of neck-
It is said that the pillow is useful for people with cervical spondylosis.
There are also super soft pillows Madhavan calls \"as soft as baby skin.
Peps has an active research department that constantly develops new products.
The Restonic Mattress range of Peps follows international quality standards.
\"Restonic is the fourth largest spring mattress brand in the world.
\"We import raw materials, textiles, and the building meets US standards,\" Madhavan revealed . \".
Their \"motel hotel\" collection is for five-star hotels.
\"We have special cribs with metal springs and spring mattresses for the hotel.
As part of the sales strategy, Madhavan launched the \"great sleep shop\", a retail store with a bedroom atmosphere.
\"You can lie on the mattress and try it before you buy it.
We have 20 such stores in the metropolitan area, offering a complete mattress shopping experience.
The target for this year is 100 stores.
They also display their products at the \"mattress Gallery\" in the mall.
\"People are starting to realize the idea of enjoying a good night\'s sleep,\" Madhavan said . \" He added: \"So remember, next time, you\'re going to toss a night in bed and maybe it\'s time to change the mattress.
Making of Spring material spring winding and assembly.
The border wiring closes the edges and provides the shape for the mattress.
The actual building of the mattress is padded.
After the foam layer is assembled, the edges are tape, checked and packed.
Bonnell springs are used for firm support.
Bag spring or zero
Interference spring for softer finish, usually for highend mattresses.