omatilasi, ifenisha, izibuko zamehlo nokunye: yonga kakhulu ngekhwalithi ephezulu ngokuthenga ngokuqondile

U-Warby Parker akazange asungule imodeli yokuthengisa eqondile yabathengi, kodwa bawuphawu lokukhangisa oludume kakhulu esikhathini sokuthenga ku-inthanethi.
Baguqule imboni yokudayisa ngokushintsha kwepharadigm lapho abathengi bathenga khona izimpahla cishe ngabadayisi bangempela (izitolo zamehlo)
, Okuphinde kumaka imikhiqizo esevele inamamaki aphezulu kakhulu-
Ukweqa izindleko zangempela (
Uhlaka kanye nelensi).
U-Warby Parker uhlehlise imodeli ngokuthengisa imikhiqizo yakhe ngqo kumakhasimende ku-inthanethi, wehlisa inzuzo eyeqile futhi wanqamula umuntu ophakathi nendawo.
Njengoba izinkampani zivuthwa, zithola ukuthi zidinga ukuhlanganisa izitolo ezithengisa ngokomzimba nokuthengiswa kwe-inthanethi ukuze zihlangabezane nezidingo zabathengi. Kodwa-ke, baye baphumelela ekwenzeni lula ukukhetha kwemikhiqizo embonini eyinkimbinkimbi eyaziwayo, futhi kunzima ukuqhathanisa imikhiqizo, kodwa abantu abaningi badinga imikhiqizo bese beyithengisa ngentengo ephansi kunezimbangi zabo.
Akumangazi ukuthi impumelelo yabo iholele ekwenyukeni okukhulu kwezokukhiqiza nokudayisela ngqo kubathengi, ikakhulukazi ukuthengiswa kwe-inthanethi, kodwa ngokuvamile inhlanganisela efanayo yezitolo zangempela kanye ne-e-commercetailing.
Namuhla, ungathenga noma yini ezicathulweni zesipho uye emithwalweni ngesaphulelo ngokuqondile kumkhiqizi, kodwa le modeli ifaneleka kakhulu ezintweni ngokwesiko ezihamba kancane kakhulu futhi ezinzima kubathengi ukufunda nokuqhathanisa, okusezingeni eliphezulu-
Nyusa intengo, ikakhulukazi ezintweni ezinkulu zamathikithi.
Ifenisha iyisibonelo esihle: kunamakhulu emikhiqizo engajwayelekile, amamodeli ashintshwa njalo, futhi kukhona ukubuyekezwa okuwusizo noma izilinganiso ezimbalwa.
Abathengi bangaphendukela kuzilinganiso ze-crowdsourcing ngokuya ngohambo (
I-TripAdvisor, njll. )
Noma phawula izindaba ezibalulekile mayelana nezinto ezisebenza ngogesi (
Umbiko Wabathengi) kanye nobuchwepheshe (Techradar. com, PCMag. com, njll. )
Kodwa hhayi ifenisha yotshani.
Noma iningi lefenisha, ikakhulukazi umatilasi.
Ngemva kokuba umuzi wami usanda kulungiswa, ngadinga ifenisha entsha ye-patio futhi ngaqala ukuzama ukuyithenga.
Kunezindlela ezimbili: abathengisi abangochwepheshe abanezimali ezimangalisayo, namawebhusayithi afana ne-Wayfair anezinhlobonhlobo zezinketho zamanani --
Ayikho indlela yokuhlukanisa ikhwalithi.
Ukusesha kwami ​​okukhungathekile kugcine kungifikise e-Yardbird, okuyindawo ephezulu-
Ifenisha yangaphandle esezingeni eliphezulu eyenziwe nguWarby Parker yezibuko.
Ngathenga itafula elikhulu lethala kanye nezihlalo eziyisishiyagalombili, zonke i-aluminium egcotshwe ngempushana, enamaphedi okuvikela imvula, okwamanje ngama-$2,625.
Manje sengichithe amahlobo amabili ngingaphandle kanye nobusika obunonya baseNew England, okuhle kakhulu, futhi intengo ingcono kunanoma yini engiyibonayo esitolo.
Isevisi yamakhasimende inhle, i-Yardbird ikhulise umugqa wayo womkhiqizo kusukela ngiwuthengile, okuhlanganisa osofa ababili, ingxenye ye-cushion ethambile, futhi isebenzisa isitolo esithengisa izinto ezibonakalayo eMinneapolis, indawo yokudlela, izihlalo kanye nemigodi yomlilo ifakwe amasimu angaphandle.
Kuvele ukuthi u-Jay Dillon, umnikazi nomsunguli we-Yardbird, weza enkampanini yakhe ngezinkinga zabathengi enganginazo.
Ngemva konyaka ngithenge le sethi yezigcawu zendwangu enkampanini yakhe njengomthengi ongaziwa, ngakhuluma naye ngale ndaba.
\"Mina nomkami sihlala eNew York futhi sinophahla oluncane futhi siqala ukufuna ifenisha.
Imakethe ihluke ngokuphelele, kungaba okuthize okuvela ku-Target ne-Home Depot, intengo ingaphansi kwamadola ayinkulungwane, ikhwalithi ayiyinhle kakhulu, noma ikhethekile ka-5 grand, akukho lutho phakathi kwakho kokubili.
\"Wahlanganisa imali yokwethula i-Yardbird, wathuthela eHong Kong, wachitha unyaka efektri yaseShenzhen ngaphambi kokuqala ibhizinisi lakhe, futhi akenzanga lutho ngaphandle kokucwaninga ngokukhiqiza nokukhiqiza.
\"Ngabona isihlalo kulayini wokuhlanganisa efekthri eyayisetshenziselwa ukulungisa i-hardware, futhi ngabuza ngezindleko zokukhiqiza, ezingaba ngu-$150.
Badayisa ngama- $800.
Yilapho engazi khona ukuthi sinebhizinisi.
Sizoba nefekthri yethu kodwa imboni yethu ingumtshali-zimali wethu omkhulu futhi sithenga zonke izindwangu zethu ngqo kwa-Sunbrella [
Abakhiqizi bendwangu yangaphandle
Sithenga i-Wicker ngqo.
Akekho omunye oke wenza kanjalo.
Ngokuyisisekelo ngihlale efekthri yefenisha yangaphandle e-Asia iminyaka emithathu futhi angikaze ngibone omunye umuntu waseNtshonalanga.
Isitolo sakho sefenisha yotshani sasendaweni asikho ekwakhiweni nasekutholeni indawo, bayamaka futhi badayise kabusha.
\"Engaku-oda kwa-Yardbird kwakuwukukholwa okukhulu, kodwa kwaklonyeliswa futhi kusukela lapho ngithole kunzima ukukhokha izizumbulu zemali ngaphandle kwesizathu.
U-Dillon nomkakhe nabo bawela ngaphansi kwesipelingi sokuthenga ngqo kubathengi, kusukela ezicathulweni eziqhutshwa isiNtaliyane kuya emashidini kuya kufenisha yangaphakathi, futhi wangitshela, "akunandaba ukuthi uthenga ini, uma ungathola inkampani ngqo kuwe kusuka embonini, njengomthengi, ingakongela imali eningi.
Uqinisile. Ngisebenzise ngaphezulu kwalawa madili muva nje.
Lezi zinhle kakhulu.
Umatilasi: Sekuyisikhathi sokuthi sishintshe umbhede muva nje, ngikhumbula isiphakamiso sikaDillon.
\"Ungena esitolo sikamatilasi esinomatilasi abangu-30 ngaphakathi.
Kodwa awunayo.
Izinkampani eziqondiswe ngqo kubathengi ziye zafakazela ukuthi uma izinga lihle, udinga kuphela ukukhetha phakathi kokuqina kwamabanga amabili noma amathathu.
\"Ngenxa yokuthi umatilasi kade uxhunyaniswa nokudideka okuthengiswayo, ukukhungatheka kanye nomuzwa wokudatshulwa, umatilasi ubulokhu uyindawo eshisayo yale modeli, nemikhiqizo eminingi esikhaleni.
Iningi lazo lithatha umzila wegwebu lenkumbulo futhi lithembisa ukuthi \"umbhede osebhokisini\" ungalethwa ngenxa yokuthi umatilasi ungasongwa.
Kuzwakala kupholile, kodwa akuwenzi umqondo ngoba uma inkampani
Omatilasi bendabuko bendabuko basentwasahlobo bekhwalithi bahlanganisa ukuthunyelwa kwamahhala, ukufakwa nokususwa komatilasi abadala, wonke umbhede osebhokisini awudingeki nje kuphela, empeleni ubaluleke kakhulu kunombhede ongekho ebhokisini --
Thatha umbhede omdala 'owukhulu kodwa awuwufuni.
Ngafunda konke ukubuyekezwa okuku-inthanethi engingakuthola futhi ngangifuna i-ecology kakhulu
Izinto ezinobungane neziphephile kanye nombhede ongenziwanga e-China.
Angiyena umuntu wokucwaswa kwabokufika, kodwa ngifunde ngesipiliyoni esinzima (
Iya esibhedlela)
Izinto ohlangana nazo nsuku zonke, njengemibhede, akufanele zivele e-China, lapho kunomlando wemikhiqizo eyingozi, kusukela ku-sheetrock kuya kufomula yezingane kuya ekudleni kwezinja, nomlando omude.
Ngithenga kuphela imibhede yezinja eyenziwe e-United States (
Uzipho lwaseNtshonalanga lwaseMontana)
Ngakho ngizokwenza okufanayo kimi nomkami.
Konke kungenze ngathola iSaatva.
Umatilasi oseSaatva unesakhiwo sangempela sangaphakathi sasentwasahlobo kodwa uphakeme kakhulu
Kukhona igwebu lenkumbulo elinezingqimba eziningi kanye nobuchwepheshe begwebu esembozweni sikakotini esiphilayo.
Zenziwa lapha ngophawu loMkhandlu Wefenisha Esimeme, kusetshenziswa ukotini wemvelo, oqinisekisiwe
I-Pur egunyazwe igwebu kanye nokwelashwa kwezitshalo ze-Guardin antimicrobial ukuze kunwetshwe impilo yesevisi kakotini wemvelo.
Bathola ukubuyekezwa okuhle ngokulandelana. I-Tuck.
I-Com iyiwebhusayithi kamatilasi engcono engiyitholile, ehlukile kwezokukhangisa
Indlunkulu noma inkampani yokulala isebenzisa iwebhusayithi "yokubuyekeza" enemininingwane ebanzi yendlela yocwaningo kanye nobuqotho bokuhlela.
U-Tuck ulinganisele i-Saatva njengomatilasi ongcono kakhulu wangaphakathi wasentwasahlobo emakethe nganoma iyiphi intengo, kanye nomatilasi ongcono kakhulu wanoma yiluphi uhlobo lwabantu abalele ohlangothini lwesisindo esijwayelekile, abalala besisindo esijwayelekile, ucansi kanye nobuhlungu beqolo.
Iphinde yathola ukubuyekezwa okuhle okuvela ku-Sleepopolis, ijaji elilele kanye nezinye izingosi eziningi zokubuyekeza ezinemininingwane emangalisayo.
Umagazini waseNew York uvote kahle kakhulu
Umatilasi, Umagazini wesilisa Ongcono Kakhulu kubasubathi kanye neBusiness Insider ehamba phambili ngobuhlungu beqolo.
Konke ukubuyekezwa kuhlukanisa i-Saatva njengomatilasi kanokusho, kodwa ayibizi kakhulu kuneziningi ezibonisiwe (
Kushibhile kunokumbalwa)
Esitolo "sikamatilasi" sendawo esinomfutho ophezulu oxubile engike ngasivakashela.
Ekugcineni, ngaphendukela ku-Wirecutter, manje eyisiza esiphezulu sokuhlola amagiya esiphethwe yi-New York Times.
UWirecutter uncome i-Saatva ngokuyilinganisa njengomatilasi abawuthandayo wangaphakathi wasentwasahlobo futhi waphawula ukuthi \"omatilasi abathengiswa yi-Saatva babiza kakhulu kunemibhede evamile --in-a-
Kodwa zinezithako ezingcono futhi zingahlala isikhathi eside . . . . . . Omatilasi abaningi abaku-inthanethi benziwe ngegwebu, ngakho i-Saatva Classic ingomunye womatilasi abambalwa basentwasahlobo ongabathenga lapho u-oda ku-inthanethi ukuze kube lula;
I-Saatva iphinde inikeze i-120-
Isikhathi sesilingo sosuku olulodwa kanye nembuyiselo ekhululekile.
\"Isivivinyo eside kanye nenqubomgomo yokubuyisela enomusa kwaba inguquko yami, kodwa ngemva nje kobusuku obumbalwa ngabona ukuthi ngangiyigcinile inqubomgomo yami.
Ikhululekile kakhulu, ngokusobala yenziwe kahle kakhulu futhi isezingeni eliphezulu, ukulethwa, ukufakwa nokususwa komatilasi konke kwenziwa ngesitayela saseSwitzerland-Esinembile.
Njengebhonasi eyengeziwe, ingenye yezinkampani ezimbalwa zefenisha eziku-inthanethi ezihlanganisa lokhu \"ukulethwa kwamagilavu amhlophe" mahhala.
Ezinsukwini ezimbalwa ezedlule, umngane wami wathenga umbhede omusha emakethe, weza ezobona umbhede wethu, wawubuka, walala kuwo, futhi ngokushesha wa-oda owodwa kwaSaatva.
Le nkampani ikhiqiza amazinga amathathu obunzima futhi umatilasi omkhulu uyi-$1,099 enengqondo ehlanganisa ukulethwa, ukufakwa, ukususwa komatilasi kanye nesivivinyo sezinsuku eziyi-120.
I-Lensabl: ngemva kokugqoka izibuko iminyaka engu-30, ngathola indlela enzima, okungukuthi, ephezulu
Eqinisweni, upende wezobuchwepheshe uzogcina amalensi akho angaqali futhi asheshe kunesithembiso.
Phakathi nonyaka oqinisekisiwe, ngabuyela emuva ngengubo ebizayo efana neCrizal futhi ngenjabulo ngashintsha ilensi --
Abanandaba ngoba intengo yokwenziwa kwamalensi ezingilazi iphezulu kakhulu futhi intengo iseduze
Ngokubusa okukhulu, abakhiqizi sebevele benezinye izindlela.
Kodwa kunoma yikuphi, uhlaka lude kunempilo yelensi, futhi kungakhathaliseki ukuthi yiluphi uhlaka olugqokayo, ungalukhetha ngoba uluthanda kakhulu, ngakho kungani ungatholi ukuphila okwengeziwe kulo?
Ngijabulile ukuthola inkampani ezinikele ekuveleni ishintshe amalensi kumafreyimu akhona, asheshayo, alula futhi anentengo ephusile.
Nakuba imodeli ye-Warby Parker ekugcineni idinga isitolo ukuze sivumele abantu ukuthi baqhathanise ukubukeka kohlaka, i-Lensabl ayifuni, futhi ilungele ukuzizwisa ku-inthanethi ngokuphelele --
Kuhlanganisa ne-pre-
Imeyili ekhokhayo ibathumelele ifreyimu yakho yesithombe futhi ubatshele ukuthi bashintshe amalensi e-Los Angeles
Ilabhorethri esekelwe ku-optics
Ngisebenzisa amalensi aqhubekayo futhi azacile kakhulu, cishe ayinhlanganisela ebiza kakhulu okwamanje, kodwa i-Lensabl.
I-Com isashibhe kakhulu kunanoma iyiphi enye inketho futhi akudingeki ngihambe endlini yami.
Ngijabule kakhulu ukonga imali eningi. Konke ku-Lensabl.
Com lens nge ukuzivikela
I-reflective coating, i-UV coating kanye ne-UV yokuvikela i-UV
Klwejwa okokunamathela ngaphandle kwezindleko ezengeziwe futhi ukushintshwa okuyisisekelo kwe-Rx Lens kungu-$77 kuphela.
Uthumela izibuko zakho ngaphambi-
Amabhokisi eposi akhokhelwayo, abuye maduze nezithombe ezintsha.
Ngikwenzile futhi inkonzo yayiyinhle.
Bangenza zonke izinqumo eziyinkimbinkimbi, njengokuhamba kancane, i-highindex (incane)
Isethi egcwele eluhlaza okwesibhakabhaka-
Abasebenzisi bekhompyutha, izibuko zelanga, izifundi, izixhumi zanoma yini enamalensi.
Lena indlela enhle yokuguqula izibuko zakho eziyintandokazi zibe i-Rx, noma nje wonge imali ethile.
Ithebula Lekhishi: Itafula lasepulazini laseVermont liyi-10-
Le nkampani, eyakhiwe ngonyaka odlule yiqembu lendoda nomfazi, ihlose ukwenza ifenisha elula, enhle futhi esebenzayo ezohlala impilo yonke kusuka kuzinkuni ezinomthwalo wemfanelo.
Konke kwenziwa ku-woodhop yenkampani i-Vermont, ehlanganisa ukusika
I-Edge Technology (
Kufana nopende wemvelo waseVermont. Ubuchwepheshe be-Whey nezindlela zakudala (ukufaka isihlabathi ngesandla).
Angikayithengi ifenisha yabo kodwa nginamabhodi okusika ambalwa amahle.
Itafula lasepulazini laseVermont kuze kube manje lenzelwe amatafula enziwe ngokwezifiso enziwe ngokhuni, kodwa basanda kwethula uchungechunge olusha sha \"lokuzingela kanye Nokuqoqwa" olulungele ukuthunyelwa, amatafula namabhentshi okulula kakhulu ukuwahlanganisa umlotha, ama-walnuts nezihlahla zikaphayini ezibuyisiwe phakathi kwezinhlobo zazo ezintathu ezidume kakhulu.
Lo mqondo uwukuhlanganisa amanani abo obuciko ayisisekelo kanye nezitayela zesimanje zokusetshenziswa, okuhlanganisa i-directto-
I-Consumer Digital Retail
I-Ecology, Day Transportation
Izinto ezisetshenziswayo ezinobungane kanye nesipiliyoni sokukhulula esicatshangelwayo. “I-anti-
U-Glasscoe uthe: "Lahla ifenisha efunwa abathengi futhi uthemba ukuba nenqubo elula yoku-oda ku-inthanethi nokulethwa ezinsukwini ezimbalwa.
Kuze kube manje, ukukhetha amatafula ashibhile angathengwa nganoma yisiphi isikhathi, elinde izinyanga ezimbili noma ezintathu, elinde okuthile okwenziwe ngokwezifiso, ezimweni eziningi, lezi zinto azenziwa eChina noma zisebenze nomdwebi wendawo omncane.
Sinikeza izixazululo ezixubile: ubuciko kanye nekhwalithi yokusebenza nezitolo ezincane zasendaweni, kanye nokuba lula koku-oda ngobuchwepheshe besimanje.
Inkampani yokudlulisela phambili eyathumela ngosuku olufanayo.
\"Uhlu olulungele ukuthunyelwa luyathengiswa okwamanje kanye nokuthunyelwa kwamahhala nesevisi egcwele
Ithebula likasayizi liqala ku-$995 kuphela.
Imodeli yomzingeli eboniswe ngenhla ingu-$1,495.
Abanye: Ngike ngabhala ngaphambilini mayelana nenqubekelaphambili yokuthengisa yabathengi efana nezingubo zangokwezifiso kuForbes, futhi engikuthandayo iShowroom/izingubo ezixubile eziku-inthanethi.
Ikhwalithi ngokwezifiso isethi.
Sicela uhlole unjiniyela we-Z Grills uma uthanda i-BBQ-
Abakhiqizi be-high drive
Ababhemayo be-pellet abazenzakalelayo be-Tech basheshe bazuza abalandeli abashisekayo ngamanani aphansi nezici zabo --
Imikhiqizo epakishiwe, engiphinde ngiyichaze ngokuningiliziwe kuForbes muva nje. Enye yazo zonke-
Intandokazi ka-TIME i-Heritage Boots, isitolo sokudayisa e-Austin, eTexas, esinokuqukethwe okuphansi kobuchwepheshe, ikakhulukazi izitini nodaka (
Noma ungathenga ku-inthanethi)
Nikeza abathengi ngokuqondile ngamabhuzu e-cowboy asezingeni eliphezulu kakhulu, amahle, enziwe ngezandla ngesigamu senani okufanele balithengise.
Nginamapheya amane futhi bengilokhu ngizibuza ukuthi yiliphi ipheya lami lesihlanu okufanele libe