"Made in Nanhai District" & Live streaming

Monga mzinda weniweni wa "akatswiri obisika" pamakampani opanga zinthu, pali mabizinesi opitilira 3,100 apamwamba kuposa omwe adasankhidwa ku Nanhai, ndipo akatswiri 109 osawoneka m'dziko la Nanhai adafukulidwa ndikuzindikiridwa. Makampani angapo monga Lin's Wood ndi Weishang Furniture atulukira. Ndipo mabizinesi ena amtundu omwe ali ndi mwayi waukulu wampikisano.

Deng Yaping ndi wopambana mendulo ya golidi ya Olimpiki kambirimbiri, wopambana patebulo wamkulu wa tennis waku China, ndipo amadziwika kuti "nthano ya tennis patebulo". Masiku angapo apitawo, a Deng Yaping adabwera ku Guangfo Zhicheng ku Nanhai, Foshan, kudzayambitsa kuwonekera kwake. Ndiye, ndi mtundu wanji wamasewera omwe angapange ngwazi yapadziko lonse lapansi komanso "wopambana m'makampani"? Kumbuyo kwa msonkhanowu, ndi nkhani yanji yomwe "Made in Nanhai District" idagwirizana ndi mtundu watsopano wowonera?

Ms.Deng Yaping & bwana wathu Bambo Deng

Monga imodzi mwamabizinesi oyimira bwino m'boma la Nanhai, kampani yathu ili ndi mwayi kuitana a Deng Yaping kuti apite ku fakitale ndikumuyitana kuti azitha kuwulutsa katunduyo.

Kumayambiriro kwa kuwulutsa, kudakopa chidwi cha anthu opitilira 1.98 miliyoni

"Kumene kuli nyumba, amapangidwa ku Nanhai. Lero ndinabwera ku Nanhai, Foshan, womwe ndi mzinda wamakampani obisika 'wobisika'. Tiyeni tiwone zinthu zabwino pano." Deng Yaping adatero.

Patsiku lomwelo, katundu yense m'chipinda chowulutsa chamoyo chinachokera ku makampani ku South China Sea, kuphatikizapo zidutswa za 25 zopangidwa ku South China Sea, kuphatikizapo Glad electric kettle, Aiyifu thonje T-shirt, Yiyiyifu honeysuckle, chidole cha Kani, Xizhe Iga mpunga wophika, etc. Kuphulika kwa zinthu zabwino.

Kutsogolo kwa kamera, a Deng Yaping adagwira ntchito molimbika kuti agulitse zinthu zopangidwa ku Nanhai, ndipo adadziwonera yekha mawonekedwe azinthuzi. "Tawonani chopukutira cha thonje ichi, chomwe chilibe mowa, fungo lonunkhira, kapena fulorosenti. Angagwiritsidwe ntchito ndi makanda. Amapangidwa ku Nanhai ndipo mtengo wake ndi wabwino kwambiri. Fulumirani ndikuitanitsa." Deng Yaping adatero.

Pakuwulutsa pompopompo, a Deng Yaping adachitanso "zophunzitsa zapaintaneti" ndikuphunzitsa mafani zinsinsi zapadera za akatswiri apadziko lonse lapansi omwe akusewera tennis yapa tebulo.

Kukumana pakati pa "World Champion" ndi "Industry Champion" ndimasewera abwino. Patangotha ​​mphindi 30 kuchokera pamene wailesiyi idayamba, idalandira chidwi kuchokera kwa anthu opitilira 400,000; usiku womwewo, chipinda chowulutsira pompopompo chidakopa anthu opitilira 1.98 miliyoni omwe amawonera pa intaneti.

Pankhani yobweretsa katundu, kuwulutsa kwapamoyo uku kumadzaza ndi "mpikisano": makope a 1,500 a moyo wa Betsy wofewa wa thonje wa thonje ali mumasekondi, ndipo matiresi a Ruizhixin omwe ali ndi mtengo wa 1398 yuan anagulitsa mwamsanga zambiri ... "Zotsatira zake ndi zabwino. Kupitirira zomwe tikuyembekezera." adatero Yu Guanwu, wamkulu wa Tmall's Foshan Service Center.

"Nthawi zonse ndakhala ndikuyang'anitsitsa Guangdong ndipo ndikudziwa kuti makampani opanga zinthu ku Guangdong amapangidwa makamaka." Deng Yaping adati, nthawi ino kupanga ndi kubweretsa katundu ku South China Sea ndikupatsa ogula zinthu zenizeni komanso zotsika mtengo, ndipo nthawi yomweyo kuthandizira makampani odziwika bwino aku China kuti adumphe. limbikitsa.

"Kuitana Deng Yaping kuti apite kukaona makampani'obisika opambana' makampani ndikupereka mauthenga amoyo kwa South China Sea kupanga sikungolimbitsa chidziwitso cha ogula za khalidwe la akatswiri opanga malonda a South China Sea, komanso kukumba ndi kulimbikitsa zizindikiro zowonetsera zowonjezera zamakono ku South China Sea kupanga, ndikutsogolera makampani opanga South China Sea. adatero Kuang Qian, wachiwiri kwa mlembi wa Party Leadership Group ya Nanhai Economic Promotion Bureau.

"Made in South China Sea" yomwe idawonedwa ndikufunidwa

Aka sikanali koyamba kuti Nanhai aitane anthu otchuka kuti "abweretse katundu" wokha.

Kumayambiriro kwa chaka chatha, boma la People's of Nanhai District lidalumikizana ndi Ali Group kuti likhazikitse ntchito zingapo zotchedwa "Nanhai Family Life". Madzulo a Meyi 23, ma meya 7 (oyang'anira Ofesi Yachigawo) aku Nanhai adakhazikitsa situdiyo ya Taobao ya katswiri wodziwika bwino wa kanema Ye Xuan kuti abweretse katundu wazogulitsa zam'tawuni zawo. Maola onse a 4 ndi mphindi 40 zowulutsa pompopompo zidakopa anthu 778,800 pa intaneti. Kuwonera, kuwongolera maoda opitilira 22,000.

Madzulo a August 5 chaka chatha, mndandanda wa zochitika za "Nanhai Home·Life" unalandira Wang Han ngati mlendo kachiwiri. Usiku womwewo, maakaunti awiri amoyo a Tmall ndi Taobao adapeza owonera pa intaneti opitilira 6.3 miliyoni. Ji wa mwana pepala Yunrou thonje matawulo, Jiujiang kawiri steamed ozizira maula vinyo, sweetheart nyumba uchi maula makeke ndi zinthu zina anasesedwa kutali. null……

Kuchokera ku Ye Xuan, Wang Han kenako kupita ku Deng Yaping, Nanhai yakhala yaluso kwambiri pakukhazikitsa "katundu wapamoyo". Yu Guanwu adawulula kuti kuwulutsa kwapamoyo kudatenga masiku 15 okha kuchokera kutsimikiziridwa mpaka kuyamba kuwulutsa, ndikuyika mbiri ya liwiro.

"Kumbali imodzi, amalonda akuyamba kudziwa zambiri za mauthenga amoyo, ndipo tinkalankhulanso ndi amalonda pasadakhale. Titatsimikizira kuyambika kwa kuwulutsa, tinalandira mwamsanga zolembera zamtundu wa mazana atatu kapena anayi, zomwe zinayika maziko osankhidwa a malonda. "Yu Guanwu adanena.

Kumbuyo kwa luso lochulukirachulukira pakubweretsa katundu ndi kusungitsa ndalama mosalekeza ndi kuyesetsa kwa boma la Nanhai ndi mabizinesi munjira yatsopano yamabizinesi apaintaneti.

Mu Okutobala chaka chatha, Nanhai adatsegula "Nanhaijia Flagship Store" papulatifomu ya Tmall ku Taobao, kukhala malo oyamba ogulitsa lamba wamzinda wamzindawu m'chigawo choyamba cha dzikolo komanso khadi loyamba labizinesi yamabizinesi ang'onoang'ono pachigawo cha Tmall pa Tmall. Panthawi imodzimodziyo, Nanhai amalimbikitsanso makampani ambiri a Nanhai kuti adziwe luso lobweretsa katundu kudzera mu maphunziro, mpikisano ndi zochitika zina.

M'mwezi wa Marichi chaka chatha, dipatimenti ya Propaganda ya Komiti Yachigawo cha Nanhai idakhazikitsa "Mpikisano wa Nanhai District Internet Celebrity Factory". Chochitikacho chidakopa makampani opitilira 40 kutenga nawo gawo, ndipo mazana ambiri amagulu otchuka pa intaneti adalembetsa nawo mpikisano. Mu ulalo wopereka pompopompo, otchuka osiyanasiyana pa intaneti adabweretsa katundu wokwana 10.54 miliyoni, kukopa anthu 3.17 miliyoni kuti aziwonera pa intaneti.

Mu Ogasiti chaka chatha, Dali Town idakhazikitsa mpikisano wapa koleji ya ophunzira aku koleji, ndipo magulu 23 owulutsa ma e-commerce omwe adapangidwa ndi ophunzira aku koleji akumaloko adaphunzitsidwa kuchokera pamalonda a Xiaobai amoyo mpaka "akatswiri ang'onoang'ono okhala ndi katundu", ndipo magulu 9 adalowa komaliza pamalowa Live kutumiza katundu kwa mabizinesi a Lek monga Olynon, Xinyi, ndi Edelly.

Mu Disembala chaka chatha, Sabata ya Pingzhou Jade Jewelry Culture yomwe idachitikira ku Guicheng idawonjezeranso ulalo wowulutsa wamoyo. Nangula 20 wakunja ndi zipinda 20 zoulutsira pa intaneti zidagwirira ntchito limodzi pa intaneti komanso pa intaneti kuvomereza "Tianxia Jade · Pingzhou Ware"...

Chaka chino, Boma la Nanhai District, kuwonjezera pa kupitiriza kulimbikitsa chitukuko chakuya cha "Nanhai Home · Life Special" mndandanda wa zochitika, adagwirizananso ndi atolankhani azachuma a m'madera kuti akhazikitse "Nanhai Good Things" chochitika cholimbikitsa, kuyang'ana pa kupambana kwa intaneti kwa mabizinesi ang'onoang'ono ndi apakatikati.

Kuthamanga njira yonse panjira ya "odziwika bwino"

Ngakhale kuwulutsa kwapamoyo kwa Deng Yaping kwatha, Yu Guanwu sanasiye kutanganidwa. M'masiku angapo apitawa, iye ndi gulu lake anatsagana ndi Deng Yaping kukayendera makampani angapo opanga Nanhai kuti aphunzire za kupanga Nanhai Youpin pomwepo; makampani a Nanhai omwe adabwera kuno adapitilizabe kulumikizana ndi malo operekera chithandizo a Tmall Foshan, akuyembekeza kubweretsa katundu woti aziwulutsa mtsogolo. Kukwaniritsa mgwirizano.

"Makampani a Nanhai ali ndi chiyembekezo chokhudza kuwulutsa kwapaintaneti, ndipo amalonda akufunitsitsa kulembetsa masiku ano." Yu Guanwu anatero.

Chochitika ichi ndi chithunzithunzi cha kufulumira kwa mabizinesi a Nanhai kuti "akhudze ukonde". M'malo mwake, kutumiza katundu kumawoneka kale zaka zingapo zapitazo, koma mu 2020, chifukwa cha mliriwu, makampani asintha pa intaneti, ndipo makampani aku Nanhai pan-house omwe mawonekedwe awo osapezeka pa intaneti akhudzidwa kwambiri ndi mliriwu akhala apainiya kutsogolo. imodzi.

Pa Marichi 16 chaka chatha, Li Hongyao, wotsogolera komanso wotsatila pulezidenti wa Federal Furniture Group, adalowa m'chipinda chowulutsa chazinthu zatsopano za Tmall ndikugawana malingaliro ake ndi zomwe adakumana nazo pakusankha mipando ndi omvera pamaso pa kamera; Epulo 27, Woyang'anira Gulu la Mona Lisa a Zhang Qikang adakweranso chipinda chowulutsira pompopompo kuti adziwitse zopangira matayala a ceramic kwa ogwiritsa ntchito ma netizen.

Panthawiyo, kuwulutsa kwamakampani ku Nanhai nthawi zambiri kumafuna kuthana ndi vuto la mliriwu. Posakhalitsa, makampaniwa adazindikira kuti zomwe zikuchitika pa intaneti sizingathetseke, komanso kuti mliriwu udangowonjezera chitukuko chophatikizika cha intaneti ndi intaneti. Masiku ano, m'mabizinesi ena aku South China Sea, kukhamukira kwaposachedwa kwakhala chizolowezi.

Federal furniture ndi chitsanzo. Loweruka lililonse nthawi ya 15:00, nangula "Bonnie" amawulutsa zosintha zapanyumba ndi zowuma pa intaneti pa Federal Furniture TikTok, ndikugawana maluso osiyanasiyana ogula mipando.

"Kuwulutsa kwamoyo ndi dongosolo la Federal New Retail. Takhala tikuyesa madzi. Cholinga chake ndikutumikira bwino makasitomala kupyolera mwa kasitomala mmodzi mpaka kumapeto ndi dongosolo limodzi mpaka kumapeto." Li Hongyao anatero.

Mpaka pano, malo ogulitsira a Nanhai akopa anthu opitilira 400 kuti alembetse. Pakadali pano, mitundu yopitilira 100 yakhazikika, yokhala ndi ma SKU opitilira 1,000, mipando yophimba, zida zapakhomo, nsalu zapakhomo, chakudya, mbewu, mafuta, zodzoladzola ndi magulu ena. Kugulitsa kwapachaka kwa masitolo kumaposa yuan miliyoni khumi.

Kuchulukirachulukira kwa nangula pano kwakhalanso chithunzithunzi chakuchulukirachulukira kwa mabizinesi aku Nanhai. Yu Guanwu adawulula kuti anangula apakati awonjezeka kuchokera ku 8 chaka chatha kufika ku 38, koma akadali otanganidwa: tsiku lililonse, m'zipinda 6 zowulutsa zomwe zimamangidwa ndi likulu, pamakhala kuwulutsa kwamoyo maola 4 aliwonse. "Kenako, tiitana nyenyezi zambiri kuti zibweretse katundu kumabizinesi aku South China Sea."