Is the furniture industry selling goods live?

    Is the furniture industry selling goods live? That's right! But the protagonist is no longer the hottest Internet celebrities such as Li Jiaqi and Wei Ya, but the shopping guides, trainers, sales consultants, etc. from the furniture companies.

    Of course, live-streaming sales is not all of the current furniture manufacturers' activation of the market and demand. It is just one of the means to attract traffic from online to offline. In the end, it needs to be connected with activities such as WeChat group spikes. The ultimate goal is obviously not just for e-commerce. In order to divert traffic, it is more necessary to "rigidly" divert offline hypermarkets and physical furniture stores.

   In addition to live broadcasts of "carrying goods", some home furnishing companies have launched online live decoration of public courses, through online teaching, to help consumers who are about to be renovated solve the problems of budget, how to buy, close the decoration, and how to design.

  On February 9, the pilot installation company that opened live broadcast on the Tubatu platform was officially launched. According to statistics, there were a total of three installation companies pilot live broadcasts that day, the highest number of visits in a single session exceeded 10,000, the average visit time per capita was 8-20 minutes, and the user conversion rate of the three live broadcasts was 10%-15%.

  After the live broadcast pilot, the first batch of hundreds of decoration companies will gradually start the live broadcast. It is understood that from February 9th to the end of the month, nearly 500 decoration companies will open online live broadcasts through the support of the Tubatu platform, covering nearly 10 cities such as Beijing, Shanghai and Nanjing.

  Why did the online celebrities who were attacked by the masses of the public last year selling goods through live broadcast, but at the beginning of this year they became the national live broadcast of many furniture manufacturers? In addition to the sudden impact of the social public health incident at the beginning of this year, which led to offline closures and weak online growth, what forces are driving furniture manufacturers to "embrace live-streaming sales" in this round?

“During the epidemic, shopping malls are closed, customers have no place to shop, and our merchants are also very anxious. Huang Zhaowei, the person in charge of Bayi Home City Wei Yier, explained: We have to find a way to store the goods in the warehouse, especially our latest products. , Show it to everyone.

  Before the opening, we saw that all walks of life are selling goods live. We found that this method is feasible. It not only allows consumers to learn more about the products at home, but also enables contactless shopping. "

  Whether it is a special sale in an offline store or an online celebrity live broadcast, it is not a simple event for furniture companies and merchants. It will be over in 2 hours or 3 hours.

  Before this, it is necessary to prepare for drainage, gathering, and locking customers for a week or even half a month, and the effective investment time will definitely not be less than 200 hours. Similarly, after the end, we must review the deficiencies in order to prepare for the next round of activities.

  Analysis by experts, live broadcast will bring new opportunities and challenges to home furnishing companies, and it will be an important means for the home furnishing market to attract customers in the future.

  Home furnishing companies can rely on the technological advantages of the Internet platform to perfectly combine offline and online, thereby effectively reducing the problems of delayed opening caused by the epidemic and alleviating the pressure on the operation of home furnishing companies.

  It is foreseeable that no matter how various furniture manufacturers view and understand "live sales", for the furniture market, this will be the most effective means of promotional shipments for some time to come. Bypassing and turning a blind eye, it is yourself that is ultimately injured!