Ukukhula kwe-Tempur-Pedic kuthinta udonga, ukuphahlazeka kokwabelana

(Reuters)-Tempur-
Inkampani Peki International Limited N)
NgoLwesithathu, cishe ingxenye yokulahlekelwa ifike ngemuva kokuthi abakhiqizi bakamatilasi behlise inani labo eliphelele.
Isibikezelo salo nyaka futhi siyavuma ukuthi ilahlekelwa umkhawulo ngokushesha
Yayivame ukubusa izimbangi emakethe yochwepheshe.
Eminyakeni emibili edlule, ukuthengiswa kwenkampani kukhuphuke ngamaphesenti angaphezu kuka-27%, ikakhulukazi ngenxa yesidingo sabantwana abakhulela phezulu abadayiselwe izinzuzo zezempilo zegwebu elinenani eliphezulu le-TempurPedic-
Kanye nabanye omatilasi abakhethekile.
Kodwa izibikezelo zangoLwesithathu ziphakamisa ukuthi izimbangi ekugcineni zifunde ukuncintisana ezimakethe inkampani ezidalwe futhi inazo isikhathi esiningi seminyaka engama-20 edlule.
Esitatimendeni, i-CEO uMark Sarvary uthe ngokwesekwa ukumaketha nokuphromotha okusebenzayo, inani lemikhiqizo encintisana nabo "lalingakaze libonwe", okwenze ukuthengisa kulahlekelwe cishe i-$1.
5 billion yenani lemakethe lenkampani.
\"Manje, wonke umuntu embonini uphishekela umkhakha wobungcweti," kusho uSarvary ngokuhamba kwesikhathi ocingweni lwengqungquthela nabahlaziyi . \".
\"Besingalindele ukuthi isimo sokuncintisana sishintshe ngokushesha okungaka. "Tempur-
Manje, i-Pedic ilindele ukuthi ukuthengisa kuhlale cishe ku-$1.
I-2012 yayingama-dollar ayizigidi eziyizinkulungwane ezingu-43, phansi kusukela ku-$ 1 eyayibikezelwe ngaphambilini. Phakathi kuka-$6 billion no-$1. 65 billion.
Inkampani ixwayise ngokuthi ukuthengisa kuzohamba kancane ngo-Ephreli, lapho ilindele ukuthi izibalo zika-2012 zibe ngaphansi kokulindelwe yi-Wall Street.
Kodwa-ke, ukuncishiswa kwangoLwesithathu kukhombise ukwehla okumangazayo enkampanini, eguqule imboni kamatilasi ngegwebu layo.
Ubuchwepheshe baqalwa yi-NASA.
Imakethe yobungcweti esiza ukuyidala manje ibalelwa ngaphezu kuka-25% wakho konke ukuthengiswa komatilasi.
Ibhizinisi libhekele kakhulu inkampani evela ku-Serta Inc. kanye neSimmons Bedding Company futhi isikhathi eside
Umholi wemakethe wesikhathi esifushane u-Eli ZZ Corp.
N, zonke lezi zithengiswa kakhulu emibhedeni yendabuko equkethe iziphethu ezivunguzayo.
Kodwa kusukela ngonyaka odlule, bobabili uSimmons noSerta bethule ngempumelelo ibhamuza.
Nakuba i-Sealy ikhulise ubukhona bayo emakethe.
\"Imikhiqizo ye-IComfort ye-Serta (ine)
URobert Strauss, umhlaziyi weGuildford Securities, wathi: "Besilokhu sithuthukisa umfutho ezinyangeni ezingu-12 ezidlule, futhi kuneminye imikhiqizo ekhulayo manje . \".
Ukwenyuka kwemisebenzi yokumaketha kanye nokuphromotha, okuhlanganisa izaphulelo kanye nezinxephezelo zabathengisi, kwenza abaqhudelana nabo bathole isisekelo ebhizinisini lobungcweti, ikakhulukazi e-Tempur-
Lezi yizindleko ze-pedick, kusho uStrauss.
UJoseph altobeiro, umhlaziyi we-Oppenheimer, ukusho lokhu "okuphoqelelwe uTempur-
I-Pedic izocabanga kabusha isu layo lokumaketha, elingase lihlanganise ukwenyusa amaphromoshini, \"ukwehlisa isilinganiso sakhe sesitoko ukusuka\" ekusebenzeni okungcono \"kuya\" ekusebenzeni okungcono\". "Tempur-
UPedic uthe kuzonciphisa izindleko ukuvikela amamajini enzuzo futhi manje ulindele ukuthi imali engenayo ifinyelele ku-$2.
U-$70 ngesabelo ngasinye kulo nyaka, wehle ukusuka ku-$3 owawubikezelwe ngaphambilini. 80 kuya ku-$3. 95.
Ngokwesilinganiso, abahlaziyi balindele,
Imali engenayo yonyaka engu-$3.
$93 ngesabelo ngasinye ngemali engenayo engu-$1.
64 billion, ngokusho kukaThomson Reuters I/B/E/S. I-Tempur-
Amasheya e-Pedic, ahweba afinyelela ku-$87 ngaphansi kwezinyanga ezimbili ezedlule, avale u-49% ngoLwesithathu ukuze abe ngaphezu kokuphindwe kabiliUkwehla konyaka kube ngu-$22.
ENew York Stock Exchange. I-Top Tempur-
Ngokusho kweThomson Reuters, abanikazi bamasheya ePedic abahlaselwe ukwehla kwamanani entengo yamasheya bahlanganisa inkampani yesikhwama sokubambisana iFidelity Management, Wellington Management kanye neqembu lamaphayona, kanye ne-hedge fund iJAT Capital Management.
Amasheya akhethiwe avela kubakhiqizi bomatilasi abangochwepheshe be-SCSS.
I-O yehle ngo-20% ukuze ivale ngo-$20. 61.
Inkampani ephethe umatilasi wokudayisa
Umphakeli oyinhloko yi-Tempur-
I-Pedic ne-Select Comfort nazo zivale u-21% ngemuva kokuthi ukuthengiswa kwekota kwehle ngaphansi kokulindelwe yimakethe